Our Story

Micello is the leading provider of comprehensive indoor venue maps for mapping and navigation companies, retailers, hospital groups, mobile carriers and application developers.  We create the indoor venue maps and navigation content that powers locations based solutions around the world. Micello officially unveiled at the DEMOFall 2009 conference in San Diego and has been featured in national newspapers and popular technology blogs around the world. And since launching publicly in September 2009, Micello has  mapped thousands of locations throughout the world. We've been featured on VentureBeat, ReadWriteWeb, and TechCrunch, and the company has won numerous awards at tech conferences.

The company was founded in 2007, is privately held and headquartered in Sunnyvale, California with international offices in Japan and India. 

Please stay in touch with us through our blogtwitter feed @micello or at Facebook.

Nov
2013
Micello maps are used by the Westfield Group to help shoppers find the best deals and products in shopping malls
Oct
2012
Micello sponsors the Yammer Hacktoberfest in San Francisco Micello presents at the Location Business Summit USA Conference in San Jose
Sep
2012
Micello presents at the DataWeek 2012 Conference & Festival in San Francisco Micello attends the Sensewhere snapp! Launch Party
Aug
2012
Micello goes to Stanford for two sessions of the E145 class Micello showcases International Coverage Micello announces the Map Factory Expansion Micello celebrates our Summer Interns Micello participates in the First Annual PlugandPlay Mobile Innovator's Meetup
Jul
2012
Micello partners with sensewhere Micello introduces the "Micello Garage" for indoor solutions 
Jun
2012
Micello attends Social-Loco conference in San Francisco Micello sponsors the Big Brand Hackathon in San Francisco The Home Depot maps in the Bay Area are released for the Big Brand Hackathon Micello presents at the Location Intelligence for Enterprise conference in Chicago Micello presents at the AAMA Connect Series
May
2012
Micello launches FindMe- SG on iPhone and Android Micello attends the Smartphone Expo 2012 in Tokyo, Japan with the Zenrin Data company
Apr
2012
Micello presents at the Where Conference 2012 in San Francisco, CA Nominated for the Top 100 Innovators at Data 2.0 2012
Mar
2012
Invited to present at South by Southwest Interactive session in Austin, TX
Jan
2012
1.861 million net square feet of exhibit space is mapped for CES 2012, Las Vegas, NV Social elements are added to micello places
Nov
2011
Micello presents at the Geo-Loco Conference in San Francisco Micello sponsors the Locations and Beyond Summit 2011  
Sep
2011
Invited to present at the Indoor Location Symposium in Washington D.C  Over 5,000 venues mapped in the United States, Canada, United Kingdom, Australia, Japan and Singapore Released top 100 airports in the United States
Aug
2011
Featured in Forrester report with the line "Indoor Maps and location will be a game changer"
Jun
2011
Expand operations; hire 6 map designers in Ahmedabad and Chennai offices
Apr
2011
Micello wins the top prize at the Data 2.0 Conference out of 25 leading startups in San Francisco! Unsocial integrates with Micello Maps overnight for Appnation conference
Mar
2011
Guy Kawasaki's latet book, Enchantment, talks about enchanting e-mails from Micello Industry first; launch of Indoor Map APIs Expand operations; second map factory opens in Ahmedabad, India
Jan
2011
President Barack Obama's State of the Union 2011 includes a line on indoor mapping. Specifically President Obama said "It's about a firefighter who can download the design of a burning building onto a handheld device." Mr. Aneesh Chopra, Federal CTO of the U.S. Government, visits Micello HQ and encourages applying the micello technology towards healthcare and government facilities.
Dec
2010
Featured on the local news channel - CBS5
Nov
2010
Micello’s gets a perfect score at Under the Radar's Fast Pitch in Mountain View
Oct
2010
Micello is a Launchpad Finalist at GigaOM's Mobilize in San Francisco Micello featured in the New York Times
Sep
2010
Release Micello Maps HD for iPad
Aug
2010
Update iOS app with retina display for iPhone 4
Jun
2010
SingTel launched Go! Shopping on iOS and Android with Micello Micello wins MobileBeat's Tesla Award in San Francisco Micello wins SVASE"Most Likely to Succeed" in Mountain View Micello Maps available on Android devices Over 1,000 venues mapped
May
2010
iOS upgrade; navigation feature released on maps
Apr
2010
Android Beta application wins at CTIA Wireless in Las Vegas
Feb
2010
iOS upgrade; compass support and map themes
Jan
2010
iOS launch with 200 venues mapped in the United States
Dec
2009
S.J. Biz Journal's "Emerging Technology" Winner in Mobile Category in San Jose
Oct
2009
AT&T FastPitch Platinum Runner Up, win $5000
Sep
2009
Micello unveils at DEMOFall 2009 to tremendous success and featured in USA Today, TechCrunch, VentureBeat, and many more.
Aug
2009
Opening of first map factory, first map designers hired.
Jun
2009
Launch alpha mobile client on stage at JavaOne 2009, Sun Microsystems event, after receiving approval from Sun's marketing team, including James Gosling (The father of Java).
May
2009
Private showing at the TiECon Conference at the Santa Clara Convention Center and at the Plug & Play Technology Center EXPO.