Our Story

Micello is the leading provider of comprehensive indoor venue maps for mapping and navigation companies, retailers, hospital groups, mobile carriers and application developers.  We create the indoor venue maps and navigation content that powers locations based solutions around the world. Micello officially unveiled at the DEMOFall 2009 conference in San Diego and has been featured in national newspapers and popular technology blogs around the world. And since launching publicly in September 2009, Micello has  mapped thousands of locations throughout the world. We've been featured on VentureBeat, ReadWriteWeb, and TechCrunch, and the company has won numerous awards at tech conferences.

The company was founded in 2007, is privately held and headquartered in Sunnyvale, California with international offices in Japan and India. 

Please stay in touch with us through our blogtwitter feed @micello or at Facebook.

Nov
2013

Micello maps are used by the Westfield Group to help shoppers find the best deals and products in shopping malls

Oct
2012

Micello sponsors the Yammer Hacktoberfest in San Francisco

Micello presents at the Location Business Summit USA Conference in San Jose

Sep
2012

Micello presents at the DataWeek 2012 Conference & Festival in San Francisco

Micello attends the Sensewhere snapp! Launch Party

Aug
2012

Micello goes to Stanford for two sessions of the E145 class

Micello showcases International Coverage

Micello announces the Map Factory Expansion

Micello celebrates our Summer Interns

Micello participates in the First Annual PlugandPlay Mobile Innovator's Meetup

Jul
2012

Micello partners with sensewhere

Micello introduces the "Micello Garage" for indoor solutions 

Jun
2012

Micello attends Social-Loco conference in San Francisco

Micello sponsors the Big Brand Hackathon in San Francisco

The Home Depot maps in the Bay Area are released for the Big Brand Hackathon

Micello presents at the Location Intelligence for Enterprise conference in Chicago

Micello presents at the AAMA Connect Series

May
2012

Micello launches FindMe- SG on iPhone and Android

Micello attends the Smartphone Expo 2012 in Tokyo, Japan with the Zenrin Data company

Apr
2012

Micello presents at the Where Conference 2012 in San Francisco, CA

Nominated for the Top 100 Innovators at Data 2.0 2012

Mar
2012

Invited to present at South by Southwest Interactive session in Austin, TX

Jan
2012

1.861 million net square feet of exhibit space is mapped for CES 2012, Las Vegas, NV

Social elements are added to micello places

Nov
2011

Micello presents at the Geo-Loco Conference in San Francisco

Micello sponsors the Locations and Beyond Summit 2011

 

Sep
2011

Invited to present at the Indoor Location Symposium in Washington D.C 

Over 5,000 venues mapped in the United States, Canada, United Kingdom, Australia, Japan and Singapore

Released top 100 airports in the United States

Aug
2011

Featured in Forrester report with the line "Indoor Maps and location will be a game changer"

Jun
2011

Expand operations; hire 6 map designers in Ahmedabad and Chennai offices

Apr
2011

Micello wins the top prize at the Data 2.0 Conference out of 25 leading startups in San Francisco!

Unsocial integrates with Micello Maps overnight for Appnation conference

Mar
2011

Guy Kawasaki's latet book, Enchantment, talks about enchanting e-mails from Micello

Industry first; launch of Indoor Map APIs

Expand operations; second map factory opens in Ahmedabad, India

Jan
2011

President Barack Obama's State of the Union 2011 includes a line on indoor mapping. Specifically President Obama said "It's about a firefighter who can download the design of a burning building onto a handheld device."

Mr. Aneesh Chopra, Federal CTO of the U.S. Government, visits Micello HQ and encourages applying the micello technology towards healthcare and government facilities.

Dec
2010

Featured on the local news channel - CBS5

Nov
2010

Micello’s gets a perfect score at Under the Radar's Fast Pitch in Mountain View

Oct
2010

Micello is a Launchpad Finalist at GigaOM's Mobilize in San Francisco

Micello featured in the New York Times

Sep
2010

Release Micello Maps HD for iPad

Aug
2010

Update iOS app with retina display for iPhone 4

Jun
2010

SingTel launched Go! Shopping on iOS and Android with Micello

Micello wins MobileBeat's Tesla Award in San Francisco

Micello wins SVASE"Most Likely to Succeed" in Mountain View

Micello Maps available on Android devices

Over 1,000 venues mapped

May
2010

iOS upgrade; navigation feature released on maps

Apr
2010

Android Beta application wins at CTIA Wireless in Las Vegas

Feb
2010

iOS upgrade; compass support and map themes

Jan
2010

iOS launch with 200 venues mapped in the United States

Dec
2009

S.J. Biz Journal's "Emerging Technology" Winner in Mobile Category in San Jose

Oct
2009

AT&T FastPitch Platinum Runner Up, win $5000

Sep
2009

Micello unveils at DEMOFall 2009 to tremendous success and featured in USA Today, TechCrunch, VentureBeat, and many more.

Aug
2009

Opening of first map factory, first map designers hired.

Jun
2009

Launch alpha mobile client on stage at JavaOne 2009, Sun Microsystems event, after receiving approval from Sun's marketing team, including James Gosling (The father of Java).

May
2009

Private showing at the TiECon Conference at the Santa Clara Convention Center and at the Plug & Play Technology Center EXPO.