Micello Blog: Indoor Cartography
Stay in touch with Micello by following our blog as we cover a wide range of cartography and company topics.
LATEST NEWS WITHIN THE INDUSTRY
Indoor Location Analytics Boosts Retailers’ Merchandising and Marketing Information Arsenal
April 15th 2013
1. The indoor location data is transitioning into news areas of retail, hospitals, airports, and others industries. The business growth is driven by new innovation in the field and with new technologies. Johathon Rosen, director of Wireless WERX explains how technology is needed to capture certain data to better inform companies on where to focus their marketing.
Ten Things You Need to Know About Indoor Positioning
May 6th 2013
2. Indoor positioning has continued to grow and attract more attention from people and many different companies. It’s also important to better explain to those who are not fully knowledgeable in understanding location based services and how it works. Here is an introduction to the top ten things to know about indoor positioning.
Interview: Stephen Elop on Apple’s Map Flap and Why Location Is a Big Part of Nokia’s Future
October 2nd 2012
3. Nokia’s CEO Stephen Elop explains the importance of location based services as it pertains to the future of phones. Though mapping is a small portion of Nokia’s revenue, they plan to make strides in boosting up their growth as they have witnessed the evidence with recent deals with Amazon and Oracle. Elop explains that having a grasp on the location based services market is important and can be a powerful place to be.
Facebook to Help Third Parties Use Location-related Data
April 3rd 2012
4. Facebook is said to have a hand in helping developers add their location based content and giving third party vendors access to Facebook. With the new Open Graph API, new doors could be opened with new possibilities. The idea in mind is to allow better communication among individuals that happen to be attending the same event or in the same given location, letting vendors persuade the consumer to make purchases.
Source: http://www.pcworld.com/article/253164/facebook_to_help_third_parties_use_locationrelated_data.html
Mobile ads GPS study: How far will you drive for a deal? (infographic)
April 16th 2013
5. GPS is an important tool used to find where people will travel for given deals. A company called Telenav has recently come out with a study on how far a consumer will travel for promoted deal at given businesses. Eli Portnoy, scout advertising GM stated, “location is an extremely powerful tool for targeting mobile ads.” The more data the better informed businesses can be when planning their marketing strategy.
Indoor Location Technology Heats Up: Polaris Offers Universal Location Platform
April 17th 2013
6. Polaris Wireless announces agreement with Philippine based company Global Telecom which will enhance the company's location based services. Its primary focus is focused towards urban and indoor environments. With increasing developments for DAS systems, the need for accuracy becomes a demand.
Indoor Location Breaking Through
April 17th 2013
7. Having the ability to locate a given person in any given location with precise precision is something many companies are trying to accomplish. The idea of mapping underground craves and mining facilities may soon be a capability rather than having to worry about signal blocking due to barriers. Even precise positioning for emergency rescue is a priority to reduce wasted time that can be critical in an emergency situation. Research is underway and its only a matter of time.
Source: http://www.gpsworld.com/indoor-location-breaking-through/
Singapore’s YFind targets the US with indoor positioning analytics service for retailers
May 6th 2013
8. Singapore based company YFind has launched its retail analytics application to better serve retailers. The company maps and tracks the consumers’ location within three feet using WIFI technology. This information helps retailers gain insight about where customers spend their time while in the store and what areas to focus more efforts on. The service is already live and is soon to be introduced to U.S. markets.
Pole Star Releases World’s First Cloud-based Indoor Location Solution for iPhone and Android, Records High Growth
April 9th 2013
9. Pole Star comes out with new cloud based indoor position platform. The new services are a product of 5 years of innovation, technology advancement, and field experience that has helped make the solutions unique. It’s a service that is made easy for customers to have access when it comes to uploading their indoor locations.
There's always something interesting going on in the location ecosystem. Check out the latest below:
Sensewhere’s indoor positioning Technology well-suitedfor location-based advertising
April 22, 2013
Sensewhere announces new solution for positioningaccuracy. Sensewhere uses Wi-Fi Technology for advertising purposes for areas with poor GPS coverage.
http://www.directionsmag.com/articles/sensewhere-s-indoor-positioning-technology-well-suited-for-location-ba/324615
DARPA Develops Navigation without GPS
April 15, 2013
Many companies within the private sector have been seeking ways to pin point your location precisely within indoor facilities. The challenge still stands but what’s even more interesting is the government agency DARPA (Defense Advanced Research Project Agency) has recently come up with chip that might just make huge changes.
http://www.technoid.com.au/2013/04/15/darpa-develops-navigation-without-gps/#more-8245
U.S Location Based Services Market
April 2, 2013
The Location based market is always growing due to the smartphone capabilities on the rise. Data shows that many LBS services in gaming and fitness have grown but Navigation applications will remain the largest seller.
http://www.heraldonline.com/2013/04/02/4739025/us-location-based-services-market.html
Technology that worksbehind closed doors
April 1, 2013
Indoor navigation startups seek to be noticed and to get their name out. Some big companies have taken notice and partnered up or bought out some of the new up and coming companies.
http://www.bbc.co.uk/news/technology-21930653
Apple Acquires Indoor GPS Startup WiFiSLam for $20M
March 24, 2013
Apple Acquires startup to help build up its location capabilities, WiFiSlam’s plan to help Apples indoor capabilities is a top priority. WiFiSlams co-founder Joseph Huang, former Google engineer intern along with the WiFiSlam team hope to enhance personal interaction and revolutionize the
product- level retail engagement.
http://techcrunch.com/2013/03/24/apple-acquires-indoor-gps-startup-wifislam-for-20m/
How Location-Based Services Are Transforming The Mobile Industry
March 12, 2013
Location based services are opening up new ideas for many different industries. It goes beyond consumer facing apps and is now growing in the advertisement world.
http://www.businessinsider.com/location-data-is-transforming-mobile-2013-3
Get More From Mobile With Location-Based Services
March 11, 2013
Locations based social networks seemed to be confusing on what their purpose was. It wasn’t until later that marketing experts saw the potential on using these services for marketing purposes.
http://www.forbes.com/sites/capitalonespark/2013/03/11/get-more-from-mobile-with-location-based-services/
Cascade Mall
Burlington, Washington
Stores: 81
Westfield Southcenter mall
Seattle, Washington
Stores: 225
Super Mall
Auburn, Washington
Stores: 137
Alderwood Mall
Lynnwood, Washington
Stores: 192
Spokane Valley Mall
Spokane, Washington
Stores: 135
Totem Lake Mall
Kirkland, Washington
Stores: 45
Kitsap Mall
Silverdale, Washington
Stores: 125
South Hill Mall
Puyallup, Washington
Stores: 132
Everett Mall
Everett, Washington
Stores: 115
North Town Mall
Spokeane, Washington
Stores: 173
The history of shopping malls in Texas go back to the 1930's in the Dallas-fortworth metroplex. The Houston area is home to numerous shopping malls and shopping centers throughout the lone star state.
Northpark Center
Dallas, Texas
Stores: 230
North East Mall
Hurst, Texas
Stores: 118
The Galleria, Houston
Houston, Texas
Stores: 303
Grapevine Mills
Grapevine, Texas
Stores:199
The Parks at Arlington
Arlington, Texas
Stores: 197
Memorial City Mall
Houston, Texas
Stores: 139
Willowbrook Mall
Houston, Texas
Stores: 145
Deerbrook Mall
Humble, Texas
Stores: 133
The Woodlands Mall
The Woodlands, Texas
Stores: 178
The Shops at Willow Bend
Plano, Texas
Stores: 125
This week, over 25,000 people are gathering in New York at the National Retail Federation conference.
“It’s a mini-Davos for retail,” said Container Store Chief Executive Kip Tindell, who’s expected to be in Manhattan with seven other company executives. “It’s a pretty fertile ground to pick up some innovative ideas.”
If you are attending the show, Micello has the place mapped. Check it out below (if you cannot see the embedded map, please click here). Also, track all the social media and news on our NRF Annual 2013 Places Page.
It's getting cold in our San Francisco neighborhood and a comfortable 80°F in Miami. Check out the top 10 shopping destinations in Sunny Florida, out of the over 700 retail stores and shopping malls in that state.
Sawgrass Mills
Sunrise, Florida
Over 350 Stores
The above information is based on Micello's maps and data availability as of January 10th, 2012. Feel free to browse more places via micello.com/places/
Every day, we are adding new places to our maps collection. Micello.com/data_availability is an easy place to get a quick count and view into the indoor maps availability for any geography.
The information is organized in alphabetical order by country. Map Coverage is expressed in either "Getting Started" (meaning a handful of venues), to "Medium" (meaning significant coverage in a single category like shopping malls) all the way to "High" (meaning lots and lots of maps). This page is a quick and easy way to see whether we are your neighborhood already.
Our coverage includes over 25 countries, with the United States by far being the coverage leader (naturally). Expect to see many more places coming in Japan, as well.
If you want to see all the places in 'map-view', check out micello.com/places. For additional details on each venue, check out the Places Analysis tool (requires log-in).
As always, never hesitate to let us know which venue you'd like to see covered. Simply request it online and we'll be in touch.
It's pretty hot in Australia right now and this year has been off the charts. The Atlantic Wire reported earlier today that in fact, its so hot that new colors had to be added to map of Australia to represent it.
See that deep purple in the middle of this acne-red weather report from Down Under? That right there represents 129.2° F or 54 °C — it's a brand-new shade that the Australian bureau of meteorology was forced to add to its heat index because their country is, you know, kind of on fire. "The scale has just been increased today and I would anticipate it is because the forecast coming from the bureau's model is showing temperatures in excess of 50 degrees," David Jones, head of the bureau's climate monitoring and prediction unit, told The Sydney Morning Herald, which notes that the previous record high was 50.7°C (123°F), recorded in 1960 at Oodnadatta Airport in the southern part of Australia — right around where the new shades of hot are showing up today.
To give you an idea of just how uncomfortable this Australian heatwave really is, consider that it's just past midnight there right now ... and it's 95°F in Sydney. Doubly scary are the giant fire risks that come with the heat — risks so severe Australian officials are taking no chances and labeling the warning "catastrophic." "A 'catastrophic' warning carries the risk of significant loss of life and the destruction of many homes, according to the NSW Rural Fire Service," reports CNN.
Written by Alexander Abad-Santos (Source)
At Micello, we suggest spending more time indoors to stay cool! Check out our shopping destinations covering Melbourne, Sydney, Brisbane, and other cities in Australia and New Zealand.
