Micello Blog: Indoor Cartography

We're thrilled to integrate Micello maps into Aislelabs's leading end-to-end platform for indoor marketing and analytics. With this partnership and integration, the retailers will be able to visualize indoor traffic patterns, big data analytics and location services on Micello indoor maps.  

Aislelabs is a technology company that empowers the retailers in increasing their sales through the big data analytics. The Aislelabs platform provides a detailed data on customer traffic patterns, potential customer behaviour within and outside a store enabling the retailers to deliver highly personalised marketing tailored for individual in-store customers. Aislelabs' technology transforms retail locations to smart stores, resulting in effective marketing, increased sales, and better customer satisfaction.

You can also read about the official announcement online here



We are excited to announce our partnership with MOCA, an award-winning platform that offers a complete location-based engagement solution for mobile. With this partnership, our customers will be able to use our indoor maps on MOCA’s indoor location and proximity marketing tools at venues and big-scale events.

The integration will allow venue owners like shopping malls, airports, stadiums, business campuses, hospitals, retailers and others to import Micello indoor maps into the MOCA platform. Micello indoor maps will be used to track the location of deployed MOCA iBeacons and GeoFencing and view real-time analytics. 

We had recently mapped out Fira de Barcelona, an important trade fair institution in Europe, for Mobile World Congress 2016. Click here to read a white paper highlighting the success story of the Micello map integration with MOCA platform at Mobile World Congress 2016. The white paper discusses on how Global System Mobile Association (GSMA) Mobile World Congress 2016 took advantage of proximity marketing, indoor location and indoor mapping to enhance visitors experience.

You can also read about the official announcement online from here.



Micello Team is going to be at Esri International User Conference (Esri UC) in San Diego starting from 27th June to 1st July. Esri UC 2016 is world's largest event focussing on Geography Information System technology.


Esri User Conference Highlights:

  • 16,000 GIS users, managers and developers
  • 300 moderated sessions
  • 450 hours of technical training
  • 300 software vendors

Our team, including our CEO, Ankit Agarwal, is looking forward to be a part of creative excitement at the event. The event is chock-a-block with the inspirational keynotes, competitions and quizzes, Academic GIS Program Fair, UC Expo and one-on-one talks with some of the GIS industry experts at the conference.

Our recent partners, GeoComm will be exhibiting there about the latest industry developments with GIS for Public Safety.

We’re excited to attend such a grand-scale event and wish to make the most out of it by connecting with like-minded people. If you are attending, contact us and we would love to meet up!



We're excited to announce that Gimbal will be joining our Marketplace. Gimbal, a spin out of Qualcomm, uses Bluetooth beacons to power its mobile engagement platform for venues. The integration will result in Gimbal incorporating Micello indoor maps into its mobile engagement and location analytics platform. It will allow venue owners like shopping malls, airports, stadiums, business campuses, hospitals, retailers and others to import Micello indoor maps into the Gimbal platform directly. 

Micello indoor maps will be used to track the location of deployed Gimbal Places (which includes Bluetooth beacons) and to view real-time analytics in the context of the indoor map. Venue owners can also use their Gimbal deployment to enable real-time indoor navigation with Micello products. 

The integration is expected to be complete and commercially available for mutual customers by September 2016. 

You can read about the official announcement online here.


We are delighted to add Mark Lanphear to the Micello Advisory Board. Mark is an industry veteran with 20+ years of experience in the mobile, telecommunications,

and indoor location technology. Most recently, he was a Senior Global Sales & Business Development Executive at TeleCommunication Systems, Inc.(TCS) and has also worked at 2nd Jetty Partners, VOCEL and Openwave.

Mark has been a champion for the public safety market and developed a strategy, partner ecosystem, and demo for the FCC and wireless carriers showcasing the indoor maps as a requirement for public safety. Micello recently announced a partnership with GeoComm and the integrated solution was showcased at the recent National Emergency Number Association Conference (NENA 2016) held in Indianapolis. Special thanks to Mark for pursuing it. 

Micello has been interested in maps for public safety since 2011. Aneesh Chopra, US CTO visited Micello and encouraged us to think about maps for first responders. President Obama also referenced indoor maps in the State of the Union 2011 address.

Advisors play a critical role at Micello and help us grow into new areas. We're looking forward to Mark's leadership and guidance at Micello.



Today is an important day and milestone at Micello. We're announcing an integration and partnership with GeoComm, the company that keeps over 84 million people safe in the United States by providing Emergency 911 solutions. With this partnership, Micello is taking its first step into maps for public safety. Special thanks to Mark Lanphear (Micello Advisor) for pursuing this partnership and integration.

 GeoComm Highlights:

  • 20+ years experience in providing turnkey emergency 9-1-1 development services to county governments. 
  • Headquartered in St. Cloud, Minnesota.
  • 12,000+ dispatchers.
  • 800+ emergency 9-1-1 call centers in U.S.
  • Helping to keep 84+ million people safe.

In layman's terms, GeoComm provides software, called GeoLynx, that helps dispatch guide first responders to the scene of an emergency. Micello is providing indoor maps so that if an emergency is at a shopping mall, school, museum, library, hospital, college building and other places in our communities, dispatch will have immediate access to the latest map to appropriately help first responders.

Several years ago we had the opportunity to host Aneesh Chopra, the first-ever U.S. Chief Technology Officer, at MHQ. Aneesh encouraged us to think about how indoor maps could be used by emergency first responders. President Obama himself in the State of Union 2011 said "It's about a firefighter who can download the design of a burning building onto a handheld device.” (Aneesh Chopra wrote that into the President's speech after meeting with Micello!).

GeoComm will be showing demonstrations at the NENA 2016 Conference in Indianapolis this week.

You can read about the official announcement online here.


Today is the first day of the GeoIoT World conference in Brussels. We are excited to announce that Micello will power the Location TestBed.

Attendees of the conference will be given the opportunity to try first hand more than a dozen indoor location technologies on the same floor through demonstrations throughout the two days of the conference. Many of the solutions, including our partners indoo.rs and SenionLab, will be demonstrating their technology with Micello maps! 

The conference will provide a unique, real-life test of indoor location technologies powered by Micello indoor map of Hotel Marivaux, the official venue for GeoIoT World 2016. Here's the super detailed map for you.

We are excited to see the results of the competition. The results will be shared by Grizzly Analytics containing the full test results, analysis of the results, and ranking.  For more details, please check out our official announcement online

As always, we will keep you up to date with everything happening in the indoor world. 



Knowledge16 is round the corner. It is one of the IT service management industry’s leading conference that unleashes the power of future fueled by service.

The event is larger than life with 10,000+ professionals sharing their ideas and expertise over a period 1 week. It is the best time to engage with the service management buyers who are looking for solutions to modernize the enterprise.

Chock-a-block with pre-conference education, breakout sessions & Labs, ExpoNow, Hackathon and much more exciting things at Knowledge16 this year.

Event dates: 15th-20th May

Venue: Mandalay Bay, Las Vegas

Micello team is also going to be there at the event, come and join us in the creative excitement. Hoping to see you there!

P.S. - We had absolutely incredible time at Knowledge16 beginning by helping the ServiceNow team in Facility Management session on Day 1. Ankit Agarwal (CEO) and Asit Vacchani (Engineering)  presented during the Facility Management Session. We had a prominent spot at the ServiceNow booth while the team was showing their customers the new modern indoor maps experience. 

Day 2 was lined up with demos and meetings, our maps were also featured in the Keynote by ServiceNow COO, Dan McGee and GM HR/Facilities Deepak Bharadwaj in front of a 10,000+ audience!


We welcome mousebird consulting to our marketplace. Mousebird consulting is the maker of an open source map toolkit for iOS called WhirlyGlobe-Maply.

WhirlyGlobe-Maply is used in a variety of atlas, weather, aviation and map applications. WhirlyGlobe-Maply has both a 3D interactive globe and a 2D flat map experience for iOS and Android devices.

Westfield Valley Fair Mall map display on WhirlyGlobe-Maply

With this partnership, our customers can now use the WhirlyGlobe-Maply iOS SDK to render our indoor maps and develop native mobile solutions on iOS devices. You can read more about the official announcement online.  



Our conference map for App World North America conference is up and running inside the official conference app.

The super detailed map can help you locate all the entrances, escalators and guide you from one booth to the other while you explore the biggest annual conference that brings together the leaders of the IoT evolution & start-ups.  


Screenshots of the Micello maps within the conference app

If you’re going to visit Santa Clara Convention Center for Apps World North America conference then download the event app. This app allows you to check the conference agenda, take part in the interactive polling sessions, search exhibitors and navigate through the indoor map, receive updates, access to exclusive presentation slides and connect with peers. 

A special thank you to our new partner Jujama for including Micello maps!