Micello Blog: Indoor Cartography

Stay in touch with Micello by following our blog as we cover a wide range of cartography and company topics.

It's pretty hot in Australia right now and this year has been off the charts. The Atlantic Wire reported earlier today that in fact, its so hot that new colors had to be added to map of Australia to represent it. 

See that deep purple in the middle of this acne-red weather report from Down Under? That right there represents 129.2° F or 54 °C — it's a brand-new shade that the Australian bureau of meteorology was forced to add to its heat index because their country is, you know, kind of on fire. "The scale has just been increased today and I would anticipate it is because the forecast coming from the bureau's model is showing temperatures in excess of 50 degrees," David Jones, head of the bureau's climate monitoring and prediction unit, told The Sydney Morning Herald, which notes that the previous record high was 50.7°C (123°F), recorded in 1960 at Oodnadatta Airport in the southern part of Australia — right around where the new shades of hot are showing up today.

To give you an idea of just how uncomfortable this Australian heatwave really is, consider that it's just past midnight there right now ... and it's 95°F in Sydney. Doubly scary are the giant fire risks that come with the heat — risks so severe Australian officials are taking no chances and labeling the warning "catastrophic." "A 'catastrophic' warning carries the risk of significant loss of life and the destruction of many homes, according to the NSW Rural Fire Service," reports CNN.

Written by Alexander Abad-Santos (Source)

At Micello, we suggest spending more time indoors to stay cool! Check out our shopping destinations covering Melbourne, Sydney, Brisbane, and other cities in Australia and New Zealand.

January 8, 2013

The International Consumer Electronics Show (CES) opens tonight in Las Vegas with a keynote from Dr. Paul Jacobs, Qualcomm. It's looking to be an action-packed week with tons of new announcements every single day.

We've got the Las Vegas Conventon Center and the entire conference mapped and available for you! Check it out online and on your mobile phone.

Also, our Social Place Page (with Twitter, FourSquare, and Instragram integraton) will help you stay connected and up-to-date with all the announcements. Check it out here: www.micello.com/places/16702

For mobile, visit micello.com/m/16702 using your phone's browser. 

On a side note, the CES 2013 map consists of 3,140 individual booths, over 500 rooms, 20 primary entrances, over 960 walls and 778 doors. If this is your first time to CES, trust us, you will need the map. For CES veterans, we hope you don't get lost this time! :)

January 7, 2013

One of the most common questions asked everyday is how we decide and prioritize the places to map out first. 

The answer was pretty easy in the early day of Micello. We mapped as many places we could in our San Francisco and Bay Area neighborhood. As our coverage grew in 2011 and 2012, we focused on major metropolitan areas like New York, Florida and major cities. Today, we think about indoor maps by country (see our growing coverage on our Places Page or get individual details with our Places Analysis Tool
These days, as we plan out our coverage, the highest mapping priority is for places desired by customers, partners and our growing developer community. Today, we're pleased to tell you about the online Map Request Page available on micello.com which makes it easier request new places. 
Simply visit http://www.micello.com/maprequest (you'll need to login with your Micello account) and enter in the name of the place and additional details. You can also upload the floorplan, CAD drawing, photographs or any other information if you have it available. Also, you will automatically receive e-mail alerts as the map progresses through our maps-factory. The map status can also be tracked via your Account page (see screenshots below). Most maps are available withing 5 to 7 business days. We do not charge for making maps, so feel free to tell us all your favorite places and we'll get on it immediately! 
You can access the Map Request page from our Homepage, Workbench and other places on micello.com. If you have any questions, please contact info@micello.com or your Micello contact. 
Happy mapping!  
January 4, 2013

Happy new year! We hope you had a wonderful holiday break.  Micello-USA was closed in the last week of 2012 for a much-needed holiday break. We're back with our batteries fully re-charged and ready to kick off 2013. 

We're super excited with the adoption of indoor-location based services in 2012 and can't wait to show you some exciting developments happening in our ecosystem. To kick off the new year, we'd like to introduce you to our new Startup partners. These are a few of the visionaries with whom we are building the indoor ecosystem.

MallMate, based in Singapore, is building a social guide for shopping malls in Singapore. The moment you walk into a mall, MallMate tells you all about the stores and deals. Expect to see MallMate all over Asia in 2013! 
Contact information: http://www.micello.com/partners/mall-mate
Company website: http://www.mallmate.co/

AirportChatter, based in LA, is working on re-defining the way travelers interact with airports and airlines through a rich mobile platform and solution. They help you discover the airport around you! 
Contact information: http://www.micello.com/partners/airport-chatter
Company website: http://www.airportchatter.com/

SocialMaps, based in Sweden, is building an Android and iPhone application to enable real-time location sharing, both indoors and outdoors.
Contact information: http://www.micello.com/partners/social-maps-ab
Company website: http://www.socialmapsapp.com/

Shopsuey (by ShoppingMadeMobile)
Shopsuey, based in Hawaii, is currently in stealth mode and expected to launch in about 70 days. Enter your e-mail address on their website to stay updated!
Contact information: http://www.micello.com/partners/shopping-made-mobile-inc
Company website: http://shoppingmademobile.com/

NetClearance Systems
NetClearance Systems, based a few miles north of San Diego, is using proximity sensors to enable venue owners to send relevant information to their guests.
Contact information: http://www.micello.com/partners/netclearance-systems
Company website: http://beeceptible.com/

Guidebook, based in Mountain View, builds mobile apps for places and has been working with Micello throughout 2012 for conference maps.
Contact information: http://www.micello.com/partners/guidebook-inc
Company website: http://guidebook.com/

Next week, we'll introduce you to our partners who focus on indoor positioning! Please click here if you are interested in learning more about the Micello Partners program.

Best wishes to everyone for 2013! 

January 3, 2013

Micello is very excited tto announce the expansion of our business development team in Japan to meet the growing demand for indoor-based location services in the Far Eastern region.

The Tokyo office established in 2010 is now expanded with a local team. Mr. Hiheaki Shidahara has been appointed Senior Executive Officer and President-Elect for Micello Japan Co. Limited and will start from January 2013. Mr. Shidahara brings more than 30 years of sales experience working in technology manufacturing and had been a strong interface with Japanese clients and partners.

Micello Japan is additionally appointing Mr. Ryoichi Nemoto as Director Sales for the Micello Japan Co. Ltd. Mr. Nemoto has extensive experience in the technology companies in different management positions in sales and technical services industry for more than 25 years.

The appointment of Mr. Shidahara and Mr. Nemoto is part of our continued geographic expansion initiative to increase our presence in the Japanese market. Mr. Shidahara’s expertise in the region and Mr. Nemoto’s strong technical and sales competence as a team will further strengthening our local presence and support business growth. 

The expanded presence will allow Micello Japan to increase its level of proactive service awareness to customers and partners across Japan and deliver advanced value added services.

Micello Japan Co. Ltd. already serves a number of key customers in Japan and is wholly owned by Micello Inc., the leading global provider of indoor maps. To connect with Micello executives in Japan, please contact us


December 18, 2012

Pole Star's new indoor location app, Mall Buddy is now available for download from Google Play. Pole Star, pioneer and world leader in indoor location technology, has partnered with Micello in order to bring customers this awesomely accurate indoor positioning application. 

Mall Buddy demonstrates the capability to combine both outdoor and indoor maps to guide users to their favorite shopping location, from wherever they are, and once inside the mall, provide accurate turn-by-turn directions to their favorite stores and restaurants.  Mall Buddy shows that Pole Star’s Indoor location technology, turns your mobile apps into a real and valuable smart assistant.  The application is intuitive, easy to use and allows users save precious time.  With Mall Buddy, shopping is fun again!  Check out some screenshots from the app below.

For more information on Mall Buddy, read the full press release here

December 11, 2012

Join the Mobile-Loco conference and be part of the future of the mobile location revolution

The Mobile-Loco conference is happening in San Francisco, December 11, at Converge Labs.  Micello's CEO Ankit Agarwal will be on the panel session discussing Mapping the Great Indoors: The $2.5B Market Opportunity.  This is a hot topic that will answer many questions centered on indoor mapping and mobile location services.  Get in on the action, Tuesday at 11:30 am.
Mobile-Loco will dive into the brand, advertiser and mobile convergence in the context of the Social, Local and Mobile (SoLoMo) marketplace — exploring what this convergence means for big brands, consumers, SMBs and the mobile and location industry. Learn from real-world successes in mobile-loco advertising, location platforms and more.
Find out more about the Mobile-Loco conference, and register here
December 7, 2012

Yammer Hacktoberfest 2012 starts tomorrow!  Register now, and be part of the action.  Hacktoberfest is happening at the Yammer Headquarters in San Francisco; Micello will be on hand to answer questions about our Javascript API to help the hackers develop fun applications using indoor maps and the Yammer Platform.   Check out the Micello Hacktoberfest page for all of the details. 

Micello's Director of Customer Solutions, David Lo will be introducing Micello, and highlighting what Micello has to offer at Hacktoberfest during the welcome talks at 11 00am.  What can you do with our Indoor Map API?  The Micello Javascript SDK offers many features including map controls, map layers, interaction features, customization, data integration and browser support.  With thousands of indoor venue maps, there is something for everyone!   Visit the Micello Hacktoberfest page for more information.  

What is Hacktoberfest?  Yammer Hacktoberfest is a 27 hour competition dedicated to building innovative applications on the Yammer Platform! Yammer brings the power of social networking to your company.  Yammer is as easy to use as great consumer software like Facebook and Twitter, but is designed for company collaboration, file sharing, knowledge exchange and team efficiency.  
What’s in it for you?  
1st place prize $5,000 + Presentation at YamJam Conference
2nd place prize $1,000
Accelerator-Ready Team Spot in the Alchemist Accelerator*  
Additionally, winners of hackers choice awards for Most Creative, Most Entertaining and Most Useful will receive Xboxs.  All winners receive trophies.
This is your chance to compete with some of the best developers in the enterprise space.  Register now!


October 26, 2012
Yammer Hacktoberfest 2012 is happening in San Francisco, October 27-28th at the Yammer Headquarters. Micello will be on hand to answer questions about our Javascript API to help the hackers develop fun applications using indoor maps and the Yammer Platform. 
Yammer Hacktoberfest is a 27 hour competition dedicated to building innovative applications on the Yammer Platform! Yammer brings the power of social networking to your company.  Yammer is as easy to use as great consumer software like Facebook and Twitter, but is designed for company collaboration, file sharing, knowledge exchange and team efficiency.  
What’s in it for you?  This is your chance to compete with some of the best developers in the enterprise space. Land an exclusive spot in Alchemist Accelerator, the leading incubator for enterprise startups, win up to $5,000 in cash, present your hack at the YamJam conference, or take home an Xbox!
Register now, and be part of Yammer Hacktoberfest!  
October 19, 2012

Join Data Week and be part of the largest data-centric conference and festival in the nation! 

Data Week 2012 Conference and Festival is happening in San Francisco at the SPUR Urban Center.  Micello's CEO Ankit Agarwal will be on the panel session discussing Challenges of Building on Geo Data.  This is a hot topic that will answer many questions centered unique geo data challenges that require a diverse array of geo data providers.  Be there for the Geo Data Lab, Thursday September 27th at 12:00pm. 
As the industry’s first week-long conference and festival showcasing innovations behind the Data Revolution, DataWeek is organized by Geoff Domoracki and Jonathan Pasky, co-founders and the founders of Techweek in Chicago and the Data 2.0 Summit in San Francisco.  Dataweek 2012 will feature over 200 speakers from Google, Twitter, IBM, Cloudera, CitrusLeaf, Dun & Bradstreet, and hundreds of other data-centric companies for a 4-day conference inside a weeklong series of data events, workshops, hackathons, and hiring mixers, and meetups.
Each day of DataWeek has a different business and technology focus ranging from the Saturday and Sunday startup and developer activities to industry-specific Labs on September 24th through 27th. One pass gets you into all official events of the DataWeek Conference & Festival, register here!
September 25, 2012