Micello Blog: Indoor Cartography

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The Lodge Casino
Black Hawk, CO




Location-based Service Market in North America 2012-2016

Predictions have been made that the location based industry has increased by 24.48%. Some of the factors associated with the growth is due to increasing adoption of location enabled smartphones and tablets. The use of location based services have also jumped due to targeted advertisement when it comes to shopping and local deals. The market has a number of big players who use location based services, some of these companies are Foursquare, Navteq, TeleNav, and TomTom.

“Precision Retailing” and Indoor location-based promotions

The potential of what smart phones with GPS technology are not being used to their full potential. We only see the common use of smartphones for mobile payments, digital signage and coding. What really needs to happen is to focus on individual shoppers, with focused advertisement. 
Targeting shoppers who are in shopping malls is key, it draws their attention to retailers especially if there is a ongoing deal for merchandise that they might be interested in. The issue is being able to capture real time data at precise locations so that retailers know more or less what products are attracting customers. With time as a number of companies find ways to increase their precision technology then we can expect to see some real marketing activity.


YFind Acquired by Ruckus Wireless 

http //www.directionsmag.com/channels/location-based-services/blogs/yfind-acquired-by-ruckus-wireless/341395
Ruckus Wireless has currently acquired YFind who currently launched its retailHQ as a way to track customers in real time. This allows reports to be created with the data of what areas within a store customers are targeting. The two companies are now working together to combine their technology to transform Ruckuses Wi-Fi networks into location-intelligent networks.

New Indoor Navigation Player Taps Dead Reckoning and Data Fusion

http //www.directionsmag.com/channels/location-based-services/blogs/new-indoor-navigation-player-taps-dead-reckoning-and-data-fusion/341153
Movea's indoor navigation system has been tested recently in France and the University Station in Seoul, South Korea. The test was a success! Their system uses an accelerometer for signal, magnetometer, gyroscope, pressure sensor, Wi-Fi, GPS, and matching against known maps. The application will ask for your height as a way to predict the length of your steps and the magnetometer is used as a compass and to show which way you are facing. The application is highly sophisticated with all the component sets that are used, but an very important piece is ensuring that map matching that is being used is accurate. These maps are the foundation needed in order for the technology to function properly.

How’s Apple’s Mapping Strategy Working?

http //www.directionsmag.com/channels/location-based-services/blogs/hows-apples-mapping-strategy-working/340933
Slate magazine wrote an article on apples progress in their mapping strategy and have said that its progress is going just fine and that Apples maps dont need to beat googles, they just need to be good. What that means is if Apples maps are good then it puts pressure on Google to make their maps even better.

Apple Acquires HopStop

http //www.directionsmag.com/channels/location-based-services/blogs/apple-acquires-hopstop/340916
Apple aquires a transit company called Hopstop, Apple is starting to really boost up on their interest in location based services. Apple has not included public transit in their app yet which many people relied on the third party app Hopstop for those services. Apple has made things easy now by purchasing the company so their customers no longer need to use other apps to find public transit information.

CSR’s SiRFstarV 5e GNSS Chip Better, Stronger, Faster

http //www.directionsmag.com/channels/location-based-services/articles/csrs-sirfstarv-5e-gnss-chip-better-stronger-faster/339244

CSR has debuted their SiRFstarV 5e GNSS chip which is said to be better, stronger, and faster. Questions were asked on how the new chip has outdone is past models, one question was asked about its power saving modes. The response was that the chip has a built in location engine that allows the system host to sleep since its not needed for positioning. The question of can this chip someday be used in glasses such as those that google has created? The response was that most wearable navigations gadgets need to have low power consumptions while having good performance. Most phones are small yet they contain a much larger battery capacity while still maintain the good performance. The last question that was brought up was in regards to if there would be a indoor/outdoor chip in the near future? The response given was that there are complications associated with the technology with indoor signal. The needed technology would have to be brought upon by the use of MEMS (microelectromechanical systems.)


Blue Bite and ADstruc Offer Near Field Communication Options for Location-based Marketing

http //www.directionsmag.com/channels/location-based-services/articles/blue-bite-and-adstruc-offer-near-field-communication-options-for-location-b/339243
Blue Bite is being used in location-based advertising and marketing. Blue Brite hopes to get a more direct consumer engagement as well as better data to the ad buyer. Currently this form of method is being used by 25% of the industry but is slowly increasing as methods are being created and modified. The possibilities are endless which makes things very interesting when it comes to marketing. The technology is constantly changing as companies make new discoveries or join forces to become more efficient. Its only a matter time until the next location based service breakthrough will emerge.

Nokia HERE Maps Now Includes 49,000 Indoor Building Maps 

http //www.directionsmag.com/channels/location-based-services/blogs/nokia-here-maps-now-includes-49000-indoor-building-maps/336845
Nokia Announces that its HERE venue maps that are made available for Nokia's Lumia devices and bing maps have reached 49,000 buildings in 45 countries. The buildings include stadiums, theme parks, historic streets, and other outdoor spaces.


Often referred to as DIA, is an airport in Denver, Colorado. At 140 square kilometres (35,000 acres) it is the largest airport in the United States by total area, and the second largest airport in the world after King Fahd International Airport.

Denver International Airport
Colorado, CO





Whether you’re looking for the latest fashions or rare antiques, you’ll find it in Colorado's unique shopping venues. From major shopping districts to exclusive boutiques, brand names to one-of-a-kind creations, Colorado offers great shopping all over the state.

Aspen Grove
Littleton, Colorado
Over 30 stores



Chapel Hills Mall
Colorado Springs, Colorado
Over 130 stores



Cherry Creek Shopping Center
Denver, Colorado
Over 140 stores



Colorado Mills
Lakewood, Colorado
Over 180 stores



FlatIron Crossing
Broomfield, Colorado
Over 160 stores



Foothills Mall
Fort Collins, Colorado
Over 90 stores



Front Range Village
Fort Collins, Colorado
Over 60 stores



Mesa Mall
Grand Junction, Colorado
Over 100 stores



Northfield Stapleton
Denver, Colorado
Over 50 stores



Park Meadows
Lone Tree, Colorado
Over 150 stores





You'll find something to satisfy every taste at one of Arizona's indoor and outdoor malls, sleek upscale retail shops to old-fashioned trading posts and bargain-filled outlets, Arizona shopping has what you’re looking for.

Arizona Mills
Tempe, Arizona
Over 170 stores

Arrowhead Towne Center
Over 160 stores

Chandler Fashion Center
Chandler, Arizona
Over 170 stores

Desert Sky Mall
Phoenix, Arizona
Over 100 stores

Fiesta Mall
Mesa, Arizona
Over 130 stores

Phoenix, Arizona
Over 180 stores

Paradise Valley Mall
Phoenix, Arizona
Over 150 stores

Park Place Mall
Tucson, Arizona
Over 120 stores

SanTan village
Gilbert, Arizona
Over 130 stores

Superstition Springs Center
Mesa, Arizona
Over 150 stores












Phoenix Sky Harbor International Airport is a joint civil-military public airport located 3 miles southeast of the central business district of the city of Phoenix, in Maricopa County, Arizona, United States.

Phoenix Sky Harbor International Airport
Phoenix, AZ




Whether we're shopping for something specific, something to remind us of the good times or just shopping for the fun of it, there's no limit to what we can find in Michigan stores.

Birch Run Premium Outlets
Birch Run, Michigan
Over 130 stores

Briarwood Mall
Ann Arbor, Michigan
over 100 stores

Fairlane Town Center
Dearborn, Michigan
Over 160 stores

Genesee Valley Center
Flint, Michigan
Over 100 stores

Great Lakes Crossing
Auburn Hills, Michigan
Over 190 stores

Meridian Mall
Okemos, Michigan
Over 120 stores

RiverTown Crossings
Grandville, Michigan
Over 120 stores


Somerset Collection
Troy, Michigan
Over 170 stores

The Crossroads
Portage, Michigan
Over 95 stores

Twelve Oaks Mall
Novi, Michigan
Over 180 stores



Detroit Metropolitan Wayne County Airport, usually called Detroit Metro Airport, Metro Airport locally, or simply DTW, is a major international airport in the United States covering 7,072-acre in Romulus, Michigan, a suburb of Detroit.

Detroit Metropolitan Wayne County Airport
Detroit, MI




Located a scenic 20 miles north of Traverse City on M-22 in Peshawbestown, Michigan, Leelanau Sands Casino is a short trip to a great time. This is the kind of place where you can check your cares, share a laugh with friends, and maybe even fill your pockets. Over 450 Slot Machines and a grand selection of table games including: Craps, Roulette, 3-Card Poker, Blackjack and the latest virtual table games.

Leelanau Sands Casino & Lodge
Suttons Bay, MI




    Tokyo Midtown is an urban district with a new style. It comprises of six buildings set amongst lush greenery. This town features a variety of facilities such as stores, restaurants, offices, hotels and museums. These resonate with each other to provide your urban life with a superior quality of everyday living. Tokyo Midtown is an incredible gathering of variety and excitement. Here there is something for everyone, whether it’s fine dining or shopping here the options are limitless. For many tourists who travel to this area, they would say it’s a place that shouldn’t go unvisited.

Tokyo Midtown
Tokyo, Japan
Over 100 stores




Tokyo Midtown Shopping Mall



Tokyo Midtown Christmas Illumination 2011