Micello Blog: Indoor Cartography
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It's pretty hot in Australia right now and this year has been off the charts. The Atlantic Wire reported earlier today that in fact, its so hot that new colors had to be added to map of Australia to represent it.
See that deep purple in the middle of this acne-red weather report from Down Under? That right there represents 129.2° F or 54 °C — it's a brand-new shade that the Australian bureau of meteorology was forced to add to its heat index because their country is, you know, kind of on fire. "The scale has just been increased today and I would anticipate it is because the forecast coming from the bureau's model is showing temperatures in excess of 50 degrees," David Jones, head of the bureau's climate monitoring and prediction unit, told The Sydney Morning Herald, which notes that the previous record high was 50.7°C (123°F), recorded in 1960 at Oodnadatta Airport in the southern part of Australia — right around where the new shades of hot are showing up today.
To give you an idea of just how uncomfortable this Australian heatwave really is, consider that it's just past midnight there right now ... and it's 95°F in Sydney. Doubly scary are the giant fire risks that come with the heat — risks so severe Australian officials are taking no chances and labeling the warning "catastrophic." "A 'catastrophic' warning carries the risk of significant loss of life and the destruction of many homes, according to the NSW Rural Fire Service," reports CNN.
Written by Alexander Abad-Santos (Source)
At Micello, we suggest spending more time indoors to stay cool! Check out our shopping destinations covering Melbourne, Sydney, Brisbane, and other cities in Australia and New Zealand.
The International Consumer Electronics Show (CES) opens tonight in Las Vegas with a keynote from Dr. Paul Jacobs, Qualcomm. It's looking to be an action-packed week with tons of new announcements every single day.
We've got the Las Vegas Conventon Center and the entire conference mapped and available for you! Check it out online and on your mobile phone.
Also, our Social Place Page (with Twitter, FourSquare, and Instragram integraton) will help you stay connected and up-to-date with all the announcements. Check it out here: www.micello.com/places/16702
For mobile, visit micello.com/m/16702 using your phone's browser.
On a side note, the CES 2013 map consists of 3,140 individual booths, over 500 rooms, 20 primary entrances, over 960 walls and 778 doors. If this is your first time to CES, trust us, you will need the map. For CES veterans, we hope you don't get lost this time! :)
One of the most common questions asked everyday is how we decide and prioritize the places to map out first.
Happy new year! We hope you had a wonderful holiday break. Micello-USA was closed in the last week of 2012 for a much-needed holiday break. We're back with our batteries fully re-charged and ready to kick off 2013.
We're super excited with the adoption of indoor-location based services in 2012 and can't wait to show you some exciting developments happening in our ecosystem. To kick off the new year, we'd like to introduce you to our new Startup partners. These are a few of the visionaries with whom we are building the indoor ecosystem.
MallMate, based in Singapore, is building a social guide for shopping malls in Singapore. The moment you walk into a mall, MallMate tells you all about the stores and deals. Expect to see MallMate all over Asia in 2013!
Contact information: http://www.micello.com/partners/mall-mate
Company website: http://www.mallmate.co/
AirportChatter, based in LA, is working on re-defining the way travelers interact with airports and airlines through a rich mobile platform and solution. They help you discover the airport around you!
Contact information: http://www.micello.com/partners/airport-chatter
Company website: http://www.airportchatter.com/
SocialMaps, based in Sweden, is building an Android and iPhone application to enable real-time location sharing, both indoors and outdoors.
Contact information: http://www.micello.com/partners/social-maps-ab
Company website: http://www.socialmapsapp.com/
Shopsuey (by ShoppingMadeMobile)
Shopsuey, based in Hawaii, is currently in stealth mode and expected to launch in about 70 days. Enter your e-mail address on their website to stay updated!
Contact information: http://www.micello.com/partners/shopping-made-mobile-inc
Company website: http://shoppingmademobile.com/
NetClearance Systems, based a few miles north of San Diego, is using proximity sensors to enable venue owners to send relevant information to their guests.
Contact information: http://www.micello.com/partners/netclearance-systems
Company website: http://beeceptible.com/
Guidebook, based in Mountain View, builds mobile apps for places and has been working with Micello throughout 2012 for conference maps.
Contact information: http://www.micello.com/partners/guidebook-inc
Company website: http://guidebook.com/
Next week, we'll introduce you to our partners who focus on indoor positioning! Please click here if you are interested in learning more about the Micello Partners program.
Best wishes to everyone for 2013!
Micello is very excited tto announce the expansion of our business development team in Japan to meet the growing demand for indoor-based location services in the Far Eastern region.
The Tokyo office established in 2010 is now expanded with a local team. Mr. Hiheaki Shidahara has been appointed Senior Executive Officer and President-Elect for Micello Japan Co. Limited and will start from January 2013. Mr. Shidahara brings more than 30 years of sales experience working in technology manufacturing and had been a strong interface with Japanese clients and partners.
Micello Japan is additionally appointing Mr. Ryoichi Nemoto as Director Sales for the Micello Japan Co. Ltd. Mr. Nemoto has extensive experience in the technology companies in different management positions in sales and technical services industry for more than 25 years.
The appointment of Mr. Shidahara and Mr. Nemoto is part of our continued geographic expansion initiative to increase our presence in the Japanese market. Mr. Shidahara’s expertise in the region and Mr. Nemoto’s strong technical and sales competence as a team will further strengthening our local presence and support business growth.
The expanded presence will allow Micello Japan to increase its level of proactive service awareness to customers and partners across Japan and deliver advanced value added services.
Micello Japan Co. Ltd. already serves a number of key customers in Japan and is wholly owned by Micello Inc., the leading global provider of indoor maps. To connect with Micello executives in Japan, please contact us.
Pole Star's new indoor location app, Mall Buddy is now available for download from Google Play. Pole Star, pioneer and world leader in indoor location technology, has partnered with Micello in order to bring customers this awesomely accurate indoor positioning application.
Mall Buddy demonstrates the capability to combine both outdoor and indoor maps to guide users to their favorite shopping location, from wherever they are, and once inside the mall, provide accurate turn-by-turn directions to their favorite stores and restaurants. Mall Buddy shows that Pole Star’s Indoor location technology, turns your mobile apps into a real and valuable smart assistant. The application is intuitive, easy to use and allows users save precious time. With Mall Buddy, shopping is fun again! Check out some screenshots from the app below.
For more information on Mall Buddy, read the full press release here.
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