Micello Blog: Indoor Cartography

Stay in touch with Micello by following our blog as we cover a wide range of cartography and company topics.

Join the Location Intelligence for Enterprise USA and get the key strategies for unlocking B2B location intelligence revenues.

The Location Intelligence for Enterprise conference is happening in Chicago, June 14-15 at the Hilton Suites.  Micello's CEO Ankit Agarwal will be on the panel session discussing Cash In On the Indoor Location and Mapping Boom.  This is a hot topic that will answer many questions centered around indoor location based services.  Don't miss this Indoor Location and Mapping Session, Friday June 15th at 3:15pm. 

Location Intelligence for Enterprise is the USA’s premier location intelligence conference.  Focusing on to how effectively meet challenges faced by companies selling to enterprise in order to cash in on the Location Intelligence Boom.  Location Intelligence is now becoming a necessity rather than a luxurydon't be left behind in the race to adopt it.  What is the most effective strategy for companies to monetize location intelligence?  Make this a turning point for your company and discover, analyze and learn about the best ways to make huge profits in the B2B environment at the Location Intelligence for Enterprise conference.  

Find out more about the Location Intelligence for Enterprise conference, and register here

May 24, 2012

Are you ready for the INSIDE scoop?  Join Blueprint, the Micello, Inc. Community Newsletter where you'll find the latest and greatest news and information from the indoor mapping world.  

Blueprint is a monthly newsletter sent to your email so that you can catch up on all things Micello. There are a lot of exciting things happening including  new maps, products, conferences and announcements and we don't want you to miss any of the news.  

The first thing you will see when you receive blueprint is the blue information box.  This box lets you know what to expect in the current issue of Blueprint. Directly below the introduction box is where the magic happens; here, you will find Micello product information, announcements, and maps- the latest and greatest news from Micello. 


Another great feature of blueprint is the conference data.  You can always find registration announcements for the most recent conference Micello will be attending or read all of the details from a previously attended event.  This is a great way to stay in touch with what is going on in the conference circuit as well as catching up on the Micello experience from recent events.  You will also find new maps or maybe just maps that are new to you.  EAch month, blueprint will feature a few indoor venue maps.  From shopping malls to airports and casinos, Micello has the maps you need for navigating the great indoors.  Follow the links, read all of the updates and visit the places page for all of these featured maps, maybe you'll find something you have been looking for!  You will also find general information about Micello like, we're hiring! 



Do you want the INSIDE scoop?  It's easy, don't wait, join blueprint today!  We can't wait to keep you updated. 



May 23, 2012

Join AAMA Social Media Conference to learn about the hottest social business and ideas that are transforming the world!

The AAMA Connect Series: Social Media Conference is happening in San Francisco, June 8 at the Ferry Plaza. Micello's CEO, Ankit Agarwal, will be on the panel for Entrepreneurship in Social Media, at 3:30pm.  Don't miss this hot topic Friday, June 8.

The conference will cover topics related to social media and its impact and implications, trends and opportunities in the U.S. and China,  including, branding and marketing through social reputation, social media for commerce, social media phenomenon in China, and social media 2.0 and beyond.
Founded in 1979, AAMA is the oldest and only pan-Asia focused networking organization in Silicon Valley. The organization’s mission is to develop critical relationships among Asian-Americans in the technology industry and high-tech professionals who share a passion for doing business in Silicon Valley and Asia.
Register for the conference here!
May 21, 2012

Check out this amazing video featuring a convergence of technologies, including Micello Indoor maps and our partner, SenionLab's indoor positioning!  Watch as Jimmy Pewtress uses Micello's indoor map of a shopping mall in the UK to direct him from one location to another, inside the shopping mall with the blue dot accurately tracing his every step along the way.  

Click the video below or here to watch. 


May 16, 2012

Dont miss your chance to join 80+ wireless executives for an executive-format, deep dive on what's new and changing in the retail channel. The Mobile Forum is happening May 3, 2012, at CSR Technology Inc., in Sunnyvale, CA. Micello CEO, Ankit Agarwal will be on the panel for Mobile in the In-Store Experience at 11am.

The retail segment is swelling with innovation and new companies, from getting consumers into stores, the in-store experience, and check-out options. Smartphones and connected mobile devices mean that consumers are walking around with potential "interactive marketing machines" right in their pocket at all times, so there's no surprise that many new ideas are focused on mobile as the key to driving brick and mortar commerce.

Come explore some of the companies and meet the people who are approaching this challenge with consumer-centric, merchant-centric, payment-centric, Social-centric, savings-centric…and more. Register here!

April 25, 2012

We have compiled a list of the busiest airports in the United States (according to the Wikipedia page).  The top 10 airports in the United States host over 256 million passengers each year.  Are you part of the 256 million?  Chances are your local airport is in the top 10!  Check out Micello Maps for all of the airports in different colors.

Hartsfield-Jackson Atlanta International Airport in Atlanta, GA

O'Hare International Airport in Chicago, IL

Los Angeles International Airport in Los Angeles, CA

Dallas/Fort Worth International Airport in Dallas/Fort Worth, TX


Denver International Airport in Denver, CO

John F. Kennedy International Airport in New York, NY

George Bush Intercontinental Airport in Houston, TX

San Francisco International Airport in San Francisco, CA

McCarran International Airport in Las Vegas, NV

Phoenix Sky Harbor INternational Airport in Phoenix, AZ

Over 100 airport maps are available via the Micello Developer Network.  Check it out if you are building an application or solution!

April 18, 2012

The Micello.com place page (micello.com/places) is one of the most frequently visited pages on our website. The page shows all the publicly available locations in our collection.

Last week, this page received a major overhaul and a brand new, and more powerful, interface. Check out a screenshot below. 

On the left-hand side, we added a ‘smart-bar’ that automatically calculates and tells you the number of Micello maps that are in your view. In the above screenshot, there are over 6,200 malls, 93 airports and a handful of casinos. Expect this number to quickly increase as we release more maps in our inventory! 

Under the map counter, click on the country or city and automatically jump to that view. For example, by clicking on Singapore or Los Angeles, the map reloads to that geographic area and loads the maps

One of the coolest features is that as you zoom in, the pins “enlarge” and represent the venue. For example, the shopping mall pins have shopping bags, airports have an airplane and conferences have people. As Micello expands into more venue types, countries and cities, our Place page is the easiest way for you to discover the maps in the collection.

But that’s not all as there’s a lot more you can do on this page. For example, what if you want to hide all the airport maps? No problem, just click on the blue circle next to airports and it will deactivate. Click it again to turn it on.

All the maps are linked to their respective Social Place Pages (if you don’t know what that is, don’t worry, we’ll have a similar blog post about it soon. In short, think of it as a page with real-time Twitter, Instagram, Flickr, FourSquare and Yipit… all in the context of a Micello  map). 

Select the “Preview” link to the map on the same page, or click “Place Pages” to go to its very own page on the web. 

We hope you enjoy browsing the great indoors! Drop us a line at info@micello.com if you have any questions, comments or feedback! 

April 17, 2012
Technology Review (Published by MIT) published an article on Monday titled "A New Microchip Knows Just Where You Are, Indoors and Out". The article goes on to describe how Broadcom is attempting to deliver unprecedented accuracy in indoor positioning via multiple sensors on a mobile phone. The author, Christopher Mims, does a terrific job in describing the chip-makers approach to solving the indoor positioning problem.The entire article has been re-published below. 
Broadcom has just rolled out a chip for smart phones that promises to indicate location ultra-precisely, possibly within a few centimeters, vertically and horizontally, indoors and out.
The unprecedented accuracy of the Broadcom 4752 chip results from the sheer breadth of sensors from which it can process information. It can receive signals from global navigation satellites, cell-phone towers, and Wi-Fi hot spots, and also input from gyroscopes, accelerometers, step counters, and altimeters.
The variety of location data available to mobile-device makers means that in our increasingly radio-frequency-dense world, location services will continue to become more refined.
In theory, the new chip can even determine what floor of a building you're on, thanks to its ability to integrate information from the atmospheric pressure sensor on many models of Android phones. The company calls abilities like this "ubiquitous navigation," and the idea is that it will enable a new kind of e-commerce predicated on the fact that shopkeepers will know the moment you walk by their front door, or when you are looking at a particular product, and can offer you coupons at that instant.
The integration of new kinds of location data opens up the possibility of navigating indoors, where GPS signals are weak or nonexistent.
Broadcom is already the largest provider of GPS chips to smart-phone makers. Its new integrated circuit relies on sensors that aren't present in every new smart phone, so it won't perform the same in all devices. The new chip, like a number of existing ones, has the ability to triangulate using Wi-Fi hot spots. Broadcom maintains a database of these hot spots for client use, but it says most of its clients maintain their own.
A company that pioneered the construction and maintenance of these kinds of Wi-Fi hot spot databases is SkyHook Wireless. Skyhook CEO Ted Morgan is skeptical that Broadcom can catch up to his company's software-based system allowing for precise indoor location. "Broadcom is just now talking about something we have been doing for seven to eight years, uncovering all the challenges," says Morgan. These include battery management and cataloging a new wave of mobile Wi-Fi hot spots. "Broadcom has never done major deployment," adds Morgan.
Scott Pomerantz, vice president of the GPS division at Broadcom, counters that "the big [mobile] operating systems all have a strategy in place" to create their own Wi-Fi databases. Pomerantz isn't allowed to name names, but one of Broadcom's biggest customers is Apple, which previously used Skyhook for location services in its iPhone but now employs its own, Apple-built location system.
At least one feature of Broadcom's new GPS chip is entirely forward-looking, and integrates data from a source that is not yet commercially deployed: Bluetooth beacons. (Bluetooth is the wireless standard used for short-range communications in devices like wireless keyboards and phone headsets.)
"The use case [for Bluetooth beacons] might be malls," says Pomerantz. "It would be a good investment for a mall to put up a deployment—perhaps put them up every 100 yards, and then unlock the ability for people walking around mall to get very precise couponing information."
"The density of these sensors will give you even finer location," says Charlie Abraham, vice president of engineering at Broadcom. "It could show you where the bananas are within a store—even on which shelf there's a specific brand."
April 10, 2012

The University of Kentucky Wildcats Mens basketball team won their 8th NationalChampionship last night, and Kentucky fans are already waiting at the Bluegrass Airport to welcome their team, and the new banner home.  Check out the micello places page for the latest action from the Bluegrass!

April 3, 2012

Reverse geocode indoors? Find out how at the O'Reilly Where Conference next week!

The O'Reilly Where Conference 2012 is happening in San Francisco, April 2-4 at the San Francisco Marriott Marquis Hotel. Micello's CTO Dave Sutter will be on hand discussing how to reverse geocode indoors. This is a hot topic that will answer many questions centered around indoor location based services. Don't miss this Location Development Session, Wednesday April, 4th at 1:10pm in the Yerba Buena Salon 9.

When developers work with an outdoor map they place annotations on the map using postal addresses and latitude/longitude points. Working with indoor maps, there is no longer a convenient globally defined address scheme or even a positioning coordinate system. This talk discusses the framework for a developer to place real world objects on an indoor map.  

The O'Reilly Where Conference brings together the people working on and using location technologies to come together to explore best practices and emerging trends in software development, tools, business strategies, and marketing. CTOs, marketers, developers, technologists, researchers, geographers, startups, business developers, and entrepreneurs gather to share their experiences and learn from their peers in the areas of Mobile Development, Location Development, Business and Strategy and Marketing.

Location is big business, and location data is even bigger business. Find out more about Where conference 2012 here.



March 30, 2012