Micello Blog: Indoor Cartography

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Micello mapped the main exhibitor hall at Moscone Convention Center in San Francisco for APPNATION 2011. Micello not only attended the conference, we also provided attendees with a step-by-step directions to their must see vendors at AppNation through their Micello Indoor Maps app on iPhone/Android. 

APPNATION is a global conference focusing on the applications marketplace. The event covers social and mobile applications for all devices and platforms including social media, smartphones, tablets, and other emerging connected devices. Companies like Samsung, Intel, BlackBerry, Opera and Qualcomm had pretty large exhibits and were showing off some pretty neat stuff! 

Special thanks to Samsung (SMI Group) for giving us a pod at their booth. Micello showed off the Moscone Convention Center map, as well as other places in the neighborhood, on a gorgeous Galaxy Tab device!

Micello had the opportunity to connect with other vendors and developers throughout the two day conference. Being able to introduce our company to new people is always fun. Watching facial expressions and the all out excitement on someones face when they “get it” is awesome. We are so happy to have witnessed so many “ah-ha” moments at APPNATION, and excited to spread the word about the industry's first ever indoor map APIs

April 27, 2011

Its time for live racing in Kentucky- Horse racing that is, and micello has a map to help you place your bet, grab and drink and make your way to the track- fast.

Twice a year, April and October, you can find racing enthusiast, men, women and children- dressed to impress and ready to pick their favorite horse to win the race at Keeneland. This year marks the 75th anniversary for Keeneland race track- a timeless tradition in the Bluegrass State. Lexington, Kentucky- “Horse Capital of the World” comes alive this time of year and every year the crowd gets bigger.

Some people come for the racing, some for the atmosphere and some hoping for that one great pick they can take all the way to the bank. Whatever the case may be, micello’s map makes it easy to find your way from tailgate to post and everything in-between. Download the micello indoor maps application on iOS and Android today and join the action

April 15, 2011

On Monday, people got together at the Mission Bay Conference Center in Moscone for the Data 2.0 Conference. The event showcased startups and applications that are paving the way for sharing information online. Ankit Agarwal, Founder & CEO at micello, spoke about indoor mapping and micello APIs. His presentation was not only highly applauded, it was awarded as the winner of the Data 2.0 Startup Competition.

It was a nail-biting event, with the competition including companies like Min.us, PlantSense, and Chart.io. It came down to the over 4,000+  indoor maps, partnerships with outdoor map companies, and our very sophisticated set of map-making tools. Both the judges and the audience saw the value of micello building the indoor location-based services ecosystem.

Special thanks to @Scobleizer, @bipulsinha, @ajenks and @timguleri for judging at Data 2.0 today, and for their feedback & comments.

For more information on Data 2.0 Conference and to watch the micello presention, click here.

April 5, 2011

The NCAA Final Four is at Reliant Stadium and micello has the map for all of you college basketball fans!

Every March, basketball fanatics travel to watch their favorite teams play in the NCAA Final Four; this year, teams will battle for the championship title at Reliant Stadium, in Houston, Texas.

All season, every game counts toward bringing home a banner, teams practice hard and play harder and hopefully we have made it easier for the fans to show their support.

Leaving your seat at any time during the game could mean you risk missing a crucial play that turns the game around or maybe your number being called for that raffle you entered. Micello has developed a user friendly mobile application that takes you INSIDE all of the action. Access our map from your mobile device to find where you need to go and the fastest way to get there. Now you don’t have to miss a second of the action! Find your seat, the concession stands or bathroom right from your iPhone or Android using micello.

Micello’s in-house basketball fanatic, Heather Stickel, will be onsite in Houston for the tournament. She will be taking pictures and keeping us up to date on the action at Reliant. Keep in touch on twitter for her updates and try out the map!

Few screenshots of the map below: 

Reliant Stadium Map 1

Reliant Stadium Map 2



Reliant Stadium Map 3

Reliant Stadium Map 4

April 2, 2011
Like the river in Chicago and the beer at your local pub; micello has turned all of our indoor maps green in the spirit of St. Patrick’s Day. Check out the beautiful new theme in the micello indoor maps application (available on the iPhone and Android). 
The celebrations of St. Patrick’s Day vary from city and county.  One thing remains the same no matter where you may be: green beer!.  St. Patty’s Day is one of the leading days for alcohol consumption in the U.S.; imagine waiting in a bar line in Dublin…. 
Micello users won’t get pinched finding their way around a favorite green beer slinging establishment with our holiday themed maps. Cheers!
For more St. Patrick's Day celebration information click here
Also, some of you might remember when we changed all of our maps to orange for Halloween / S.F Giants victory in October and our pink theme for Valentines Day last year. Drop us a message with your favorite colors and we will feature your theme for a week! 
(Map of Downtown San Francisco!) 
March 17, 2011

On March 25th, next Friday, we are having our first-ever open house party! Come on over to our new office and hang out with the micello team. All our welcome! 

We'll share stories, talk about location services, share some fun facts about micello and enjoy some appetizers/drinks! 

This is an open party, but we'd appreciate if you can register for it here so we can plan the headcount. Any questions? Please send a message to Heather (heather@micello.com). Hope to see you here! 

March 15, 2011

We are really excited to share that Guy Kawasaki's new book, Enchantment: The Art of Changing Hearts, Minds, and Actions has a few paragraphs about micello!

Last summer, one of our summer interns, Priya Kane, sent an email to Guy Kawasaki - a well known name in the tech industry.  Priya reached out to Mr. Kawasaki, informing him of the micello mobile application, and asked for his feedback. Mr. Kawasaki was very impressed with the format and content of the message that he used it as an example in Enchantment!

Guy Kawasaki is known as a Macintosh marketing guru.  For most of his life he has figured out how to get where he wants to be, making friends and big decisions along the way. Mr. Kawasaki, knows all about getting what you want.  In his new book he writes about how to get what you want from a letter or email; Priya did just this in her e-mail.  Her email, shown in full, on pages 125-126 of Enchantment, shows the perfect structure of how to reach out to a perspective audience.  

To purchase your copy of Enchantment: The Art of Changing Hearts, Minds, and Actions, visit amazon.com here

March 14, 2011

Since this morning, we’ve been reading all the press coverage on Facebook’s move to their new headquarters in Menlo Park (covered by TechCrunch, Mashable’s article with pictures, VentureBeat and many, many more).  

The location has special meaning for us. Both Prakash Narayan and Anil Agarwal, VPs at micello, were at Sun Microsystems for many years. In fact, they operated out of the very same campus!

We’ve gone ahead and mapped it out… all 9 buildings, over 1,000,000 square feet and 3700 parking spots. Over the coming weeks and months, we’re sure many people will head over and visit the new campus. Our map will help them find their way around.

Download the micello maps application on your iPhone, iPad or Android and find your way around!


February 7, 2011

Earlier today, Raj Singh, a mobile guru/veteran in the valley, posted an article on his blog comparing outdoor maps with indoor maps. Its a wonderful summary and pretty spot-on. Check it out here

January 23, 2011

On Saturday (1/8/11), the Micello team was excited to host Mr. Aneesh Chopra, the Chief Technology Officer for the United States Government, at our headquarters in Sunnyvale. Mr. Chopra is going around the country to help find ways to grow the economy, create new jobs, find technology-based solutions to make health care more efficient and protect the homeland.  He’s also probably one of the most energetic people we’ve ever met – always connecting the dots and finding ways to make things happen.

Ankit Agarwal, CEO of Micello, demonstrated the Micello Maps application running on the iPad (we checked out The Fashion Centre at Pentagon City in Mr. Chopra’s neighborhood). Within 30 seconds of seeing the indoor maps and talking through how people use the maps, Aneesh exclaimed, “Wow, this is awesome” and high-fived Ankit. 

Later in the afternoon, Ankit and Mr. Chopra privately spent a few minutes talking about the value of indoor maps for hospitals, for government buildings and for first responders / emergency solutions.  Recently, there has been a big push to release some government data via APIs for companies to build innovative solutions.

Special thanks to Mr. Chopra for coming over to visit us. The entire team enjoyed the meeting

Micello is currently hiring for a top notch JavaScript developer. If you are interested, please contact us as info@micello.com

January 10, 2011