Micello Blog: Indoor Cartography

Welcome to the first installment of our weekly maps production report! For the first time we'll share with you some of the the maps recently created by the Micello Maps Factory.

Last week, the team added new venues in Russia, Germany, Australia, Germany and the United States. For the first time, the team mapped out a bunch of schools in the Santa Clara Unified School District. A couple of airports also made the list and were completed. Without further ado, checkout the list of maps and links below! 

Westfield Chatswood in NSW, Australia 

Ottawa MacDonald-Cartier International in Ottawa, Canada

Hamburg Airport in Hamburg, Germany 

Bethanien Center Neubrandenburg in Neubrandenburg, Germany 
Breuningerland Ludwigsburg in Ludwigsburg, Germany 
Breuningerland Sindelfinger in Sindelfingen, Germany
Dusseldorf Arcaden in Dusseldorf, Germany
Gera Arcaden in Gera, Germany 
Park Center in Berlin, Germany 
Pheonix Center Hamburg in Hamburg, Germany
Potsdamer Platz Arkaden in Berlin, Germany
Zwickau Arcaden in Zwickau, Germany 
Afi Mall in Moscow, Russia 
Atrium Shopping Mall in Moscow, Russia 
Gagarinsky Center in Moscow, Russia 
MEGA Belaya Dacha in Moscow, Russia 
Jumer's Casino & Hotel in IL, United States 

Embassy Suites Santa Clara in CA, United States
Bowers Elementary School in CA, United States 
Bracher Elementary School in CA, United States 
Briarwood Elementary School in CA, United States
John Sutter Elementary School in CA, United States
Kathryn Hughes Elementary School in CA, United States
Laurelwood School in CA, United States
Montague Elementary School in CA, United States
New Valley High School in CA, United States 

Peterson Middle School in CA, United States 
Ponderosa School in CA, United States 
Honolulu Night Market in HI, United States
Roseville Galleria in CA, United States 
MEGA Kazan in Russia
Saint Petersburg Passage in Russia
Isenburg Zentrum in Germany
Forum Wetzlar in Germany
Elbe Einkaufszentrum in Germany
Weserpark Bremen in Germany
Oder-Center Schwedt in Germany
Zweibrucken Style Outle in Germany
Erlangen Arcaden in Germany
Stern Center in Germany
Wheeling Island Casino in WV, United States
Southland Park Gaming and Racing in AZ, United States
Hamburg Casino at the Fairgrounds in NY, United States
Finger Lakes Casino in NY, United States
MEGA Khimki in Russia

Dandy Mall in Egyt
Ettlinger Tor in Germany
Riem Arcaden in Germany
Bethanien Center in Germany
Westfield Sydney in Astralia
Leo Center in Germany
Darmstadter Hof Centrum in Germany
Regensburg Arcaden in Germany
Kauf Park Dresden in Germany

Harburg Arcaden in Germany

Kauf Park Eiche in GermanyDE
Rems Park in Germany
Lowen Center in Germany
Rioon Dmitrov in Russia
SEC European Shopping Center in Russia
O.co Coliseum in CA, United States

Stadtgalerie Passau in Germany

Ruhr Park in Germany
ALA Annual Conference and Exhibition - 2013 in IL, United States
Mall of Arabia - Cairo in Egypt

*The list of venues is a partial selection from the overall maps production. 
** Please tell us about places in your neighborhood or of interest to you. We'll map it out immediately. Visit www.micello.com/maprequest
*** Sign up on micello.com to access these maps using Micello for Websites (login required) or through our robust API (login required)
**** Any questions, Contact Us


We're delighted to announce that we're working with an up-and-coming startup called MapU from Boise, Idaho. MapU recently joined our Startup Program.

From their website: 

"MapU formed to resolve the frustration of wasting time and even getting lost while trying to find the office of a professor. If solutions exist to find the location of a specific address across the country, then there should be a way for one to find their way within a building or campus. MapU's App is that solution by providing the exact location of a room for any member of your organization. Visitors or members of your organization will no longer have to rely on inaccurate directions from others or find themselves lost when trying to find a room or office."

We've all gotten irritated when we trek across campus to meet up with someone only to get lost and late for the meeting. MapU is definitely a company to watch and we'll keep you updated as they launch across universities in 2013 and beyond. 

Check out a short introductory video about the company below. Micello makes an appearance!

The MapU team, Alex Malcomb, Courtland Kuehne and Marc Jorgensen have all been involved in technology companies. Alex, a California native, works at Micron and is now based in Boise, Idaho. Courtland is a coder and lives out in North Carolina. Marc used to work at US Airways and recently was involved with the Romney for President Digital Department. He is currently based in Washington D.C.

If you work at a university, definitely get in touch with the MapU team. Their e-mail address is info@maputeam.com and they can be contacted on their website (http://www.maputeam.com/contact-us.html). 

We're excited to have MapU join our developer community. Our best wishes to them as they grow their company. 

Over the last 24 months, we have been aggressively mapping out university campus buildings throughout the United States and Europe.  Check out the links below to various college campuses in our maps collection (as of June 2013):

Auckland University of Technology
Barstow College
Clovis Community College
Cedar Valley College
Concordia University
California Polytechnic State University
California State University, Chico
California State University, Long Beach
California State University, San Bernardino
Chippewa Valley Technical College
Dixie State College
Eastfield College
Edinburgh Napier University
Glendale Community College
Hanze University
Howard Community College
Humboldt State University
Heriot Watt University
Iowa State University
Johnson County Community College
Kodiak College
Lund University
Marietta College
Miami University Ohio
Northeast Community College
New Mexico State University
Northeast Lakeview College
Ohlone College
Portland State University
Queen Margaret University
San Joaquin Delta College
Southeast Community College
Santa Clara University
Seattle Central Community College
Spokane Falls Community College
San Jose State University
Salt Lake Community College
Sonoma State University
The University of Western Ontario
University of Alaska Anchorage
University of California, Davis
University of Colorado, Colorado Springs
University of New Hampshire
University of Windesheim
University of North Texas
University of Edinburgh
The University of Texas at Dallas
University of Wisconsin, Baraboo Sauk County
University of Wisconsin, Manitowoc
University of Wisconsin, Marathon County
University of Washington, Seattle
University of Washington, Tacoma
University of Wisconsin, Washington County
University of Wisconsin, Green Bay
University of Wisconsin, River Falls
Wesleyan University
Western Oregon University
Washington State University, Tri-Cities
Western Washington University

Quick Facts about MapU
Location: Boise, Idaho
Website: http://www.maputeam.com/
Video Link: http://www.youtube.com/watch?feature=player_embedded&v=AJDKwZ4aJfA
Contact Info: info@maputeam.com


Micello and sensewhere have been collaborating for almost two years, since October 2011. The official announcement was about a year ago (check out the press release here and here).

sensewhere was started by a team of researchers at the University of Edinburgh (click here to see the college campus building maps) in 2005. sensewhere’s pure software technology enables precise location information, with no additional infrastructure requirements. The technology shines in areas where there is no or inaccurate GPS satellite data such as indoors or in tight urban areas.  sensewhere recently, in April, raised additional funds from their existing investors. Check out more information about company and team members by visiting their LinkedIn Page.

To try out the technology and see the capabilities, get in touch with the sensewhere team. They will send you their evaluation kit (EVK); an Android app that has the core technology embedded. The EVK also has maps from Micello so you can experience the indoor position at a shopping mall, retail store, airport, business campus, hospital or any other venue.

Also, learn more about sensewhere by checking out their latest blog posts. Below are few that caught our interest: 

  1. What Apple ditching Google maps tells us about mobile location
  2. Hot market: interior navigation
  3. Brave the mall maze with indoor positioning systems

sensewhere has two offices. The head office is in Edinburgh, UK with a sister office in Mountain View, California. If you are interested in deploying an indoor positioning system, contact Sensewhere directly at info@sensewhere.com or from their contact us page on their website.

Over the last few months, sensewhere has been featured on panels and leading technology events. Check out their videos on YouTube to learn more about their vision for The Great Indoors! 

Ludovic Rob Private from GPS Business News interview Rob Palfreyman, sensewhere CEO

Videos of the sensewhere iPhone and Android applications with Micello Maps

GSMA Mobile World Congress 2013 panel discussion on contextual intelligence featuring Tughrul Arslan, CTO of sensewhere



We’ve rounded up the best shopping malls in New Jersey with luxury shops, fine dining and staggering square footage. Bring along your wallet for a trip to the top 10 shopping malls in New Jersey.

Deptford Mall
Deptford, New Jersey
Over 135 stores



Cherry Hill Mall
Cherry Hill, New Jersey
Over 140 stores



Liberty Village Premium Outlets
Flemington,New Jersey
Over 40 stores



Voorhees Town Center
Voorhees, New Jersey
Over 94 stores



Jerysey Shore Premium Outlets
Tinton Falls, New Jersey
Over 120 stores



Woodbridge Center
Woodbridge, New Jersey
Over 190 stores



Westfield Garden State Plaza
Paramus, New Jersey
Over 220 stores



Menlo Park Mall
Edison, New Jersey
Over 140 stores



Rockaway Townsquare
Rockaway, New Jersey
Over 160 stores



Newport Centre
Jersey City, New Jersey
Over 150 stores


Check out our comprehensive coverage of shopping malls and other places in New Jersey by clicking here.

* Please tell us about places in your neighborhood or of interest to you. We'll map it out immediately. Visit www.micello.com/maprequest
** Sign up on micello.com to access these maps using Micello for Websites (login required) or through our robust API (login required)
*** Any questions, Contact Us


Tennessee is a fantastic place for shopping. Check out the maps below for some of the largest shopping malls throughout the state! Also, did you know the Tennessee flag had three stars? The stars represent the Grand Divisions: East, Middle and West, each with a rich mix of urban shopping districts, expansive retail centers, galleries, hip and remarkably uncommon specialty stores.

Opry Mills
Nashville, Tennessee
Over 170 stores
Mobile friendly map of Opry Mills

Hamilton Place
Over 145 stores
Mobile friendly map of Hamilton Place

Wolfchase Galleria
Over 130 stores
Mobile friendly map of Wolfchase Galleria

Rivergate Mall
Goodlettsville, Tennessee
Over 125 stores
Mobile friendly map of Rivergate Mall

Coolsprings Galleria
Franklin, Tennessee
Over 145 stores
Mobile friendly map of Coolsprings Galleria

The Avenue Murfreesboro
Murfreesboro, Tennessee
Over 25 stores
Mobile friendly map of The Avenue Murfreesboro

West Town Mall
Knoxville, Tennessee
Over 135 stores
Mobile friendly map of West Town Mall

Foothills Mall
Maryville, Tennessee
Over 60 stores
Mobile friendly map of Foothills Mall

Knoxville Center 
Knoxville, Tennessee
Over 140 stores
Mobile friendly map of Knoxville Center

Stones River Mall 
Murfreesboro, Tennessee
Over 75 stores
Mobile friendly map of Stones River Mall

For more shopping venues in Tennessee, check out www.micello.com/places


The Dubai Mall is the ultimate destination for fantastic shopping and entertainment in the Middle East. It's home to just about every major fashion brand in the world, and has an extensive list of restaurants. It is the world's largest mall by number of stores. On a monthly basis, there are all kinds of planned entertainment and events. Follow the Dubai Mall on Twitter and Facebook to stay up to date. Our favorite is the nearby Dubai Fountain (similar to the Bellagio Fountains in Las Vegas). The Dubai Mall is truly a destination for everyone. The mall even has its own aquarium and ice rink! 

The YouTube video below shows the Dubai Mall in action, and the scenes showing the Dubai Mall in construction is breathtaking. It's like the best-of-breed technologies all came together for one venue. 

The following two video's show the Dubai Aquarium and Shopping Mall. Simply gorgous!

Check out the map on Micello's mobile page and Social Place Page. If you would like to see more places mapped out in the Middle East, feel free to drop us a note at info@micello.com or request it to be added





Bel Air Mall 

3299 Bel Air Mall
Mobile, Alabama, 36606

Stores: 119

Tanger Outlet of Foley

2601 S McKenzie Street
Foley, Alabama

Stores: 114

Riverchase Galleria

2000 Riverchase Galleria
Hoover, Alabama, 35244

Stores: 129

Madison Square

5901 University Drive
Huntsville, Alabama, 35806

Stores: 96

Wiregrass Commons Mall

900 Commons Avenue
Dothan, Alabama, 36303

Stores: 64

The Shoppes at EastChase

7274 EastChase Parkway
Tuscaloosa, Alabama, 36117

Stores: 61

Bridge Street Town Centre

365 The Bridge Street
Huntsville, Alabama, 35806

Stores: 59

Eastdale Mall

5501 Atlanta Highway
Montgomery, Alabama, 36117

Stores: 54

Gadsden Mall

1001 Rainbow Drive
Gadsden, Alabama, 35901

Stores: 47

Decatur Mall

1801 Beltline Road
Decatur, Alabama, 35601

Stores: 46



Micello has added added a new venue category - campgrounds - as we continue our quest to provide maps of every interesting venue and location around the world. The first one to roll out of the Micello maps factory is the Billings KOA Campground in Billings, Montana, and also happens to be our favorite map of the week. Yesterday's Memorial Day marks the start of summer and the beginning of the camping season.


Micello’s maps of of KOA campground at Billing, Montana shows the location of individual camp units, swimming pool and other amenities (naturally, there are only a few, it is a campground after all). You can find your way around with the navigation and routing feature of the Micello Maps.
Here is some trivia about KOA, excerpted from Wikipedia. KOA was founded in 1962. Billings, Montana businessman Dave Drum got the idea to start the campgrounds while walking his property along the Yellowstone River and seeing travelers heading to the Seattle World's Fair. Drum started a lodging business and constructed a campground on his land that offered hot showers, restrooms, and a small store. Today KOA has over 475 locations in US and Canada.

Check out the map on Micello's Place Page or on your mobile browser


May is off to a quick start with some interesting stores about indoor positioning, search and indoor maps! Here's a few stores that are being passed around inside Micello.

Indoor Location Analytics Boosts Retailers’ Merchandising and Marketing Information Arsenal

April 15th 2013

The indoor location data is transitioning into news areas of retail, hospitals, airports, and others industries. The business growth is driven by new innovation in the field and with new technologies. Johathon Rosen, director of Wireless WERX explains how technology is needed to capture certain data to better inform companies on where to focus their marketing. Source 

Ten Things You Need to Know About Indoor Positioning

May 6th 2013

2.  Indoor positioning has continued to grow and attract more attention from people and many different companies. It’s also important to better explain to those who are not fully knowledgeable in understanding location based services and how it works. Here is an introduction to the top ten things to know about indoor positioning. Source

Facebook to Help Third Parties Use Location-related Data

April 3rd 2012

4. Facebook is said to have a hand in helping developers add their location based content and giving third party vendors access to Facebook.  With the new Open Graph API, new doors could be opened with new possibilities. The idea in mind is to allow better communication among individuals that happen to be attending the same event or in the same given location, letting vendors persuade the consumer to make purchases. Source

Mobile ads GPS study: How far will you drive for a deal? (infographic)

April 16th 2013

5. GPS is an important tool used to find where people will travel for given deals. A company called Telenav has recently come out with a study on how far a consumer will travel for promoted deal at given businesses. Eli Portnoy, scout advertising GM stated, “location is an extremely powerful tool for targeting mobile ads.” The more data the better informed businesses can be when planning their marketing strategy.

Source: http://venturebeat.com/2013/04/16/mobile-ads-gps-study-how-far-will-you-drive-for-a-deal-infographic/

Indoor Location Technology Heats Up: Polaris Offers Universal Location Platform

April 17th 2013

Polaris Wireless announces agreement with Philippine based company Global Telecom which will enhance the company's location based services. Its primary focus is focused towards urban and indoor environments.  With increasing developments for DAS systems, the need for accuracy becomes a demand. Source

Indoor Location Breaking Through

April 17th 2013

Having the ability to locate a given person in any given location with precise precision is something many companies are trying to accomplish. The idea of mapping underground craves and mining facilities may soon be a capability rather than having to worry about signal blocking due to barriers. Even precise positioning for emergency rescue is a priority to reduce wasted time that can be critical in an emergency situation.  Research is underway and its only a matter of time.Source

Singapore’s YFind targets the US with indoor positioning analytics service for retailers

May 6th 2013

Singapore based company YFind has launched its retail analytics application to better serve retailers. The company maps and tracks the consumers’ location within three feet using WIFI technology. This information helps retailers gain insight about where customers spend their time while in the store and what areas to focus more efforts on. The service is already live and is soon to be introduced to U.S. markets. Source

Pole Star Releases World’s First Cloud-based Indoor Location Solution for iPhone and Android, Records High Growth

April 9th 2013

Pole Star comes out with new cloud based indoor position platform. The new services are a product of 5 years of innovation, technology advancement, and field experience that has helped make the solutions unique. It’s a service that is made easy for customers to have access when it comes to uploading their indoor locations.Source


There's always something interesting going on in the location ecosystem. Check out the latest below:

Sensewhere’s indoor positioning Technology well-suitedfor location-based advertising
April 22, 2013
Sensewhere announces new solution for positioningaccuracy. Sensewhere uses Wi-Fi Technology for advertising purposes for areas with poor GPS coverage. Source
DARPA Develops Navigation without GPS
April 15, 2013
Many companies within the private sector have been seeking ways to pin point your location precisely within indoor facilities. The challenge still stands but what’s even more interesting is the government agency DARPA (Defense Advanced Research Project Agency) has recently come up with chip that might just make huge changes. Source

U.S Location Based Services Market
April 2, 2013
The Location based market is always growing due to the smartphone capabilities on the rise. Data shows that many LBS services in gaming and fitness have grown but Navigation applications will remain the largest seller. Source
Technology that worksbehind closed doors
April 1, 2013
Indoor navigation startups seek to be noticed and to get their name out. Some big companies have taken notice and partnered up or bought out some of the new up and coming companies. Source

Apple Acquires Indoor GPS Startup WiFiSLam for $20M
March 24, 2013
Apple Acquires startup to help build up its location capabilities, WiFiSlam’s plan to help Apples indoor capabilities is a top priority. WiFiSlams co-founder Joseph Huang, former Google engineer intern along with the WiFiSlam team hope to enhance personal interaction and revolutionize the
product- level retail engagement. Source

How Location-Based Services Are Transforming The Mobile Industry
March 12, 2013
Location based services are opening up new ideas for many different industries. It goes beyond consumer facing apps and is now growing in the advertisement world. Source

Get More From Mobile With Location-Based Services
March 11, 2013
Locations based social networks seemed to be confusing on what their purpose was.  It wasn’t until later that marketing experts saw the potential on using these services for marketing purposes. Source