Micello Blog: Indoor Cartography

Stay in touch with Micello by following our blog as we cover a wide range of cartography and company topics.

Reverse geocode indoors? Find out how at the O'Reilly Where Conference next week!

The O'Reilly Where Conference 2012 is happening in San Francisco, April 2-4 at the San Francisco Marriott Marquis Hotel. Micello's CTO Dave Sutter will be on hand discussing how to reverse geocode indoors. This is a hot topic that will answer many questions centered around indoor location based services. Don't miss this Location Development Session, Wednesday April, 4th at 1:10pm in the Yerba Buena Salon 9.

When developers work with an outdoor map they place annotations on the map using postal addresses and latitude/longitude points. Working with indoor maps, there is no longer a convenient globally defined address scheme or even a positioning coordinate system. This talk discusses the framework for a developer to place real world objects on an indoor map.  

The O'Reilly Where Conference brings together the people working on and using location technologies to come together to explore best practices and emerging trends in software development, tools, business strategies, and marketing. CTOs, marketers, developers, technologists, researchers, geographers, startups, business developers, and entrepreneurs gather to share their experiences and learn from their peers in the areas of Mobile Development, Location Development, Business and Strategy and Marketing.

Location is big business, and location data is even bigger business. Find out more about Where conference 2012 here.



March 30, 2012

We couldn't be happier to annouce that micello has been listed in the Data 2.0 list of Top 100 Innovators. Each year the Data 2.0 advisory board selects companies based on the top cloud data products in their industry, companies who publish the most respected thought leadership editorial in the cloud data industry, and companies who are ahead of the curve in developing potentially disruptive products and services. Micello is happy to be in the running for the top prize at Data 2.0 in April, 2012. You can see the full list of the Top 100 Innovators here.

Last year at the Data 2.0 Conference 2011, over 500 participants from over 200 tech companies were all under one roof to discuss the new online data ecosystem of API’s, social data, geo data, data-as-a-service, and big data. Ankit Agarwal, Founder & CEO at micello, spoke about indoor mapping and micello APIs. His presentation was not only highly applauded, it was awarded as the winner of the Data 2.0 Startup Competition.  

You can read more about micello's 2011 win here.

March 26, 2012

Arkansas's largest commercial service airport has been renamed to honor two of the state’s most well-known citizens, former President Bill Clinton and Secretary of State Hillary Clinton.

The newly named, Clinton National Airport, serves over two million passengers a year and spans over 2,000 acres. Currently under construction for expansion, going from 12 to 16 gates, the airport contains three runways, one helipad, and has plans of becoming an international airport by 2020.

How do the Clinton's feel about the new namesake? Bill Clinton said in a statement, "Hillary and I are humbled by the Little Rock Airport Commission's decision ... We are grateful for this honor and for all that the people of Arkansas have done for us. And we look forward to many happy landings at the airport in the years ahead."


March 26, 2012

Dont miss your chance to attend the GPS-Wireless 2012 Conference!

GPS-Wireless Conferences was established in 1996.  GPS-Wireless presents executive marketing conferences on all aspects of mobile location-based products and services. The conferences are produced by Kevin Dennehy, a columnist for GPS World magazine and well-known industry analyst, in partnership with Rhodes Communications, Inc., an international full-service communications firm based in Norfolk, Va.

Why should you attend? You will have the opportunity to experience top presentations from the top companies-only the most current location market information– no sales pitch from the speakers. There will be hours of networking time with high-level group of industry professionals, more than 15 exhibitors expected, and of course the two-and-a-half-hour Networking Reception.

Learn from industry experts and network with your peers. Register now!

March 19, 2012

Mobile World Congress 2012 is happening now!  This week, Monday through Thursday, Barcelona, Spain will be in full swing.  MWC is an annual event, hosting over 60,000 of the whos-who of wireless executives, device creators and software vendors all coming to showcase the latest, greatest developments in mobile technology.  

Micello has published an interactive map for the Mobile World Congress 2012.  This map features an interactive directory showcasing all of the companies presenting their products at MWC.  The micello map allows you to find vendors, and get step by step directions around the conference and not get lost in the chaos.  If youre not attending MWC, the micello map lets you get an inside perspective from actual attendees that are checking-in, tweeting and sharing their experience from MWC in Barcelona.    

Check out the live map here! There's a ton of activity happening - from tweets and check-ins! 

February 27, 2012

We have rounded up the largest shopping malls in the United States (from the Wikipedia page). The top 10 shopping malls in the United States represent nearly 25 million square feet of retail space. On average, these shopping malls have been in our neighborhood for 35 years! Check out Micello Maps for all these places in different colors. Are any of them in your neighborhood? 

King of Prussia Mall in King of Prussia, Pennsylvania

Mall Of America in Bloomington, Minnesota

South Coast Plaza in Costa Mesa, California

Millcreek Mall in Erie, Pennsylvania

Aventura Mall in Aventura, Florida

Sawgrass Mills in Sunrise, Florida

The Galleria in Houston, Texas

Roosevelt Field in Garden City, New York

Woodfield Mall in Schaumburg, Illinois

Palisades Center in West Nyack, New York



January 22, 2012

Let me preface this initial post by coming clean before I even start: the ideas I am about to spill forth are complicated, probably a bit on the expensive side and require quite a bit of development to accomplish. However, you know what?

I don't care. Like, at all.

In this present technical day, anything is possible. Literally. Anything. No joke.

So don't pass this off as a rant. Well, OK, this is a bit of a rant. However, it is a rant with a point. I want cool technical gadgets, applications and toys to play with and as far as I can tell, the whole picture of what I am describing does not exist. Parts do. Little bits here and there, but not the total package.

So, what exactly, do I want right now?

Having just watched the last World Series game last month, I am reminded of an idea that I want badly. You see, I love baseball. Played the game. I watch the game closely. I attend the games, especially at the Bay Area jewel known as AT&T Park in San Francisco.

I love going there. I love the smells (garlic fries!), the sights (the view from the View Box is unparalleled), and of course the sweet sounds of a baseball on a bat.

However, what I do not love is getting up to find a bathroom, grab an adult beverage, or find some food and missing multiple at-bats, pitches, or innings because of a variety of reasons.

I think you see where I am going here.

Now, Major League Baseball does have a stadium map on the MLB At Bat app, but it is a static map with no real interactivity and not enough detail.

I want to pull up a map on my mobile device (iPhone, iPad, Android, don't care what your mobile religion is) and be able to do the following just by TOUCHING the map.

That is ALL I want to do. Touch the map.

I touch the precise location of the snack stand (and I mean PRECISE – I don't want to touch it only to find that the data is from last week, month, year) and I get a quick menu, what beer is on tap, how long the line is, and, MOST importantly, how the heck do I get there QUICKLY.

You see, one thing the Giants do VERY well is offer all kinds of food at their park. Everything is there including Caribbean, Irish, Mexican and even a sushi bar. This is an awesome feature but it becomes cumbersome when you cannot find these spots or figure out how to get there.

And to add to the complication, the Giants tend to move these food carts/spots around on occasion, so the concept of an accurate map with precise, up to date information becomes critical to the success of an idea such as this.

The bottom line is that I don't want to guess.

I don't want to have to think.

Just lay it out for me and I follow the route to quickly get there and back before The Panda hits again ( Pablo Sandoval, Giants third basemen for those not in the know).

OK, let's stop here for a second.

Some of you may be reading this thinking, “I know I've used an app like this before”. Well, like I said, there are small parts of this idea strewn throughout the collective application availability, but I have yet to see it all come together in a fully contained, I have to HAVE that, type of an application.

I want it all. I'm greedy.

I want to know where the bathroom is at a glance with a full route to get there and back quickly.

Think about this weird statistic: how many hours of sporting events are LOST at the snack stand, bathroom, in the parking lot because fans don't know how to get somewhere, went where everyone else is or just plain could not figure out the stadium facility.

I would be willing to wager that the average Giants game where roughly 42,000 fans attend, each fan misses an average of 20-30 minutes of the game.

Think about that stat. What if we could cut that down to 10 minutes with a SUPER accurate map and killer application built on top with everything a fan needs.

Talk about raising the fan appreciation.

Now, I can kind of guess what the technical requirements are with the idea I am describing here. I am one of those product / engineer types myself, so I have an idea of what is involved here.

But, like I said, I don't care.

Make my experience at the game better. Enhance it. Give me that map application that will eventually be engrained into my stadium experience just like grabbing a cold beer and a hot dog is today.

Make an incredibly awesome application that is just a requirement to be at the stadium and not some hip feature that only the cool kids know about.

Make it pervasive. Make it ingenious.

That is what I want.



November 9, 2011
TechCrunch Disrupt featured the "Disrupt Battlefield", the premiere start up launch competition by TechCrunch. This is a two day competion for founders and entrepreneurs to submit their new and unseen startup companies for the opportunity to launch on technology’s biggest stage in front of a panel of judges consisting of the biggest innovators, angels, VCs and influencers in the Tech community. Reviewing the TechCrunch Disrupt Battlefield  alumni, micello is thinking about how these companies could benefit from indoor maps; its been said before- indoor maps will be a game changer, and we believe that's true.   
CardFlick, a mobile application that sends your business card in one flick could definitely benefit from indoor maps. Conference maps are a great way for attendees to find their way to their favorite booths and network with other attendees. Exchanging business cards is a professional pastime; you meet someone, shake hands and exchange cards.  Business cards can often get lost in the shuffle, or have to be transferred to a database of contacts.  Being able to exchange cards from your mobile device is a great convenience; now imagine having an indoor map that tells you where that contact is located, and turn by turn directions for that hand shake.
Another company that could integrate indoor maps with their program is Trippy.  Trippy ties into social sites like Facebook to find your friends who know about where you're traveling to, and who already know your personal details.  Tapping into the travel experiences of your friends is a whole lot more valuable than getting questionable info from random strangers.  Indoor maps could make this process a lot easier and more effective.  Friends can share maps of shopping malls, hotels, airports and more.  Being able to recommend a shopping center or tips on making your way through a certain airport would be a vital part of this program.    Indoor maps would serve as a visual aide, not only would the user have turn by turn directions, they would actually see the layout of the area, just in case their friend forgot an important detail; the indoor map would keep them on track.  
Location-based services are increasingly moving indoors. Hundreds of applications on various mobile application stores provide compelling value propositions for consumers. Micello is excited to be part of this growing industry.  The indoors is considered the final frontier, the last uncharted mile in location-based services.  Our maps have and will continue to change the game of indoor location based services.
November 7, 2011

We were so excited to be part of the new Asana launch video.  Micello has been using Asana for almost a year, and honestly we couldn't imagine our office life without it.  

Asana is a web application that keeps teams in sync - a single place for everyone to quickly capture, organize, track and communicate what they are working on. It was founded by Dustin Moskovitz, a co-founder of Facebook, and Justin Rosenstein, an alum of both Facebook and Google.  
Task management and office organization are key factors for staying on track in a busy office.  Asana allows us to stay organized and focus on what we really love- making maps!  
View the Asana launch video here:


November 7, 2011

The future of Indoor Location Based Services isn't an exact science, however, it is a game changer. Yesterday at the Geo-Loco conference, Micello's CEO spoke about Indoor LBS and just how game changing it is.   Geo-Loco dove into brand, advertiser and the location convergence in the context of the Social, Local and Mobile (SoLoMo) marketplace — and explored what it means for big brands, consumers, SMBs and the location industry.  Attendees at Geo-Loco learned from real-world successes in mobile-loco advertising, location platforms and more. Executives from Starbucks, Google, Waze, Facebook and leading investors addressed these topics in a highly interactive setting.

Its been said before- indoor maps will be a game changer, and we believe that's true.  Location-based services are increasingly moving indoors. Hundreds of applications on various mobile application stores provide compelling value propositions for consumers. These applications allow people to do comparison shopping, find their friends in the neighborhood, or get the latest flight details at an airport. The indoors is considered the final frontier, the last uncharted mile in location-based services. 

Location Based Services and maps go together like (Bob) Marley and Reggae, peanuts and payday; what good is location without a map? Micello maps have and will continue to change the game of indoor location based services.  We're thinking outside the box, we've conquered shopping malls, released the top 100 airports in the United States, and we're growing our international presence. 

November 4, 2011