Micello Blog: Indoor Cartography

Stay in touch with Micello by following our blog as we cover a wide range of cartography and company topics.

Location is EVERYWHERE, and tomorrow its at the Wireless Communications Alliance, Location Based Services event, Locationpalooza!  

Get the Early Bird Special, RSVP today, don't miss your chance to network with the who's-who in the app industry.  Help celebrate WCA’s 4th anniversary at their most popular event, hosted by Nokia, Thursday, August 11.  

Moderating the event will be Nokia’s Mark Kleinmaier.  Mr. Kleinmaier is part of the Business Development, LBS team at Nokia.  He has a strong background in technology, business development and corporate strategy.

Guest speakers include:
-- Bryan Trussel, CEO & Co-Founder, Glympse- a mobile service that allows GPS-enabled mobile phone users to share their location via a Web-based map for a pre-set period of time with anyone they choose.
-- Dave Elchoness, CEO & Co-Founder, Tagwhat- a world of originally produced and curated videos, photos, and audio to enjoy against the backdrop of your real life.
-- Nick Bicanic, CEO & Co-Founder, EchoEcho- echoecho- an easy way to ask and answer the question "Where are you?" With a few simple clicks. You can find your friends anywhere in the world.
-- Bart McCormick, VP of Business Development, Poynt- a free local search application for iphone, Blackberry, and Android.
-- Richard MacKinnon, CEO, ChimpIt- a"You Are Here" notebook application providing accurate nearby search results.
-- Lawrence Coburn, CEO & Co-Founder, HYVE by DoubleDutch- an application designed to improve worker productivity and make it easier to collaborate across multiple lines of business.
-- Liz Rice, Vice President, Thrutu- an application that lets you share all kinds of information and media while you’re on a call, at the touch of a button, and without disrupting the conversation.
-- Ankit Agarwal, CEO, Micello- mapping the great indoors! A location based services application focused on indoor mapping.
-- Sunit Lohtia, CEO, GeoQpons by XYMOB-  a mobile coupon application that empowers consumers to save significant dollars at their favorite local and national retailers.

For more information on WCA LBS SIG Locationpalooza! click here.

August 10, 2011

Indoor mapping makes it television debut on Fringe, the FOX hit series. In the latest episode, a bomb has gone off in a crowded theatre. The emergency teams are on site and its chaos. Luckily, Fringe’s Agent Farnsworth uses an indoor map of the theatre on her mobile phone to navigate her way through the destruction.

President Obama proposed a similar idea in his State of the Union address earlier this year. The President said "...it's about a firefighter who can download the design of a burning building on to a handheld device." Thats micello!

The idea of using indoor maps is catching on and micello is leading the way. This might have happened in Hollywood, but tens of thousands of people around the world are already exploring their world with indoor maps. Check out the Micello Indoor Maps application on iOS, Android, as well as on the web! 

May 11, 2011

During the first day of the APPNATION 2011, conference we came in contact with the Unsocial team, a location-based mobile networking tool that lets you connect with other business professionals near you. Unsocial was the official Appnation 2011 conference application. 

Unsocial connects you with the business professionals you need, and those who need you- people that you don’t know, but should know. It also provides you with detailed lists of events and conferences in your area where you can network and maximize your brand.

At the micello booth, we were showing off a map of the Moscone Convention Center, including a map of the exhibitor area. After a few minutes, we decided there had to be a way for micello to work with unsocial- and there was.  The Micello Indoor Map APIs made it very simple for Unsocial to include and display our map data in their app! Overnight, yes, OVERNIGHT- the grand scheme of things came together and gave Unsocial a great map to share with users and APPNATION attendees. Unsocial provided the map experience on both iOS and Android devices!

Check out some screenshots from the iPhone below!


April 28, 2011

Micello mapped the main exhibitor hall at Moscone Convention Center in San Francisco for APPNATION 2011. Micello not only attended the conference, we also provided attendees with a step-by-step directions to their must see vendors at AppNation through their Micello Indoor Maps app on iPhone/Android. 

APPNATION is a global conference focusing on the applications marketplace. The event covers social and mobile applications for all devices and platforms including social media, smartphones, tablets, and other emerging connected devices. Companies like Samsung, Intel, BlackBerry, Opera and Qualcomm had pretty large exhibits and were showing off some pretty neat stuff! 

Special thanks to Samsung (SMI Group) for giving us a pod at their booth. Micello showed off the Moscone Convention Center map, as well as other places in the neighborhood, on a gorgeous Galaxy Tab device!

Micello had the opportunity to connect with other vendors and developers throughout the two day conference. Being able to introduce our company to new people is always fun. Watching facial expressions and the all out excitement on someones face when they “get it” is awesome. We are so happy to have witnessed so many “ah-ha” moments at APPNATION, and excited to spread the word about the industry's first ever indoor map APIs

April 27, 2011

Its time for live racing in Kentucky- Horse racing that is, and micello has a map to help you place your bet, grab and drink and make your way to the track- fast.

Twice a year, April and October, you can find racing enthusiast, men, women and children- dressed to impress and ready to pick their favorite horse to win the race at Keeneland. This year marks the 75th anniversary for Keeneland race track- a timeless tradition in the Bluegrass State. Lexington, Kentucky- “Horse Capital of the World” comes alive this time of year and every year the crowd gets bigger.

Some people come for the racing, some for the atmosphere and some hoping for that one great pick they can take all the way to the bank. Whatever the case may be, micello’s map makes it easy to find your way from tailgate to post and everything in-between. Download the micello indoor maps application on iOS and Android today and join the action

April 15, 2011

On Monday, people got together at the Mission Bay Conference Center in Moscone for the Data 2.0 Conference. The event showcased startups and applications that are paving the way for sharing information online. Ankit Agarwal, Founder & CEO at micello, spoke about indoor mapping and micello APIs. His presentation was not only highly applauded, it was awarded as the winner of the Data 2.0 Startup Competition.

It was a nail-biting event, with the competition including companies like Min.us, PlantSense, and Chart.io. It came down to the over 4,000+  indoor maps, partnerships with outdoor map companies, and our very sophisticated set of map-making tools. Both the judges and the audience saw the value of micello building the indoor location-based services ecosystem.

Special thanks to @Scobleizer, @bipulsinha, @ajenks and @timguleri for judging at Data 2.0 today, and for their feedback & comments.

For more information on Data 2.0 Conference and to watch the micello presention, click here.

April 5, 2011

The NCAA Final Four is at Reliant Stadium and micello has the map for all of you college basketball fans!

Every March, basketball fanatics travel to watch their favorite teams play in the NCAA Final Four; this year, teams will battle for the championship title at Reliant Stadium, in Houston, Texas.

All season, every game counts toward bringing home a banner, teams practice hard and play harder and hopefully we have made it easier for the fans to show their support.

Leaving your seat at any time during the game could mean you risk missing a crucial play that turns the game around or maybe your number being called for that raffle you entered. Micello has developed a user friendly mobile application that takes you INSIDE all of the action. Access our map from your mobile device to find where you need to go and the fastest way to get there. Now you don’t have to miss a second of the action! Find your seat, the concession stands or bathroom right from your iPhone or Android using micello.

Micello’s in-house basketball fanatic, Heather Stickel, will be onsite in Houston for the tournament. She will be taking pictures and keeping us up to date on the action at Reliant. Keep in touch on twitter for her updates and try out the map!

Few screenshots of the map below: 

Reliant Stadium Map 1

Reliant Stadium Map 2



Reliant Stadium Map 3

Reliant Stadium Map 4

April 2, 2011
Like the river in Chicago and the beer at your local pub; micello has turned all of our indoor maps green in the spirit of St. Patrick’s Day. Check out the beautiful new theme in the micello indoor maps application (available on the iPhone and Android). 
The celebrations of St. Patrick’s Day vary from city and county.  One thing remains the same no matter where you may be: green beer!.  St. Patty’s Day is one of the leading days for alcohol consumption in the U.S.; imagine waiting in a bar line in Dublin…. 
Micello users won’t get pinched finding their way around a favorite green beer slinging establishment with our holiday themed maps. Cheers!
For more St. Patrick's Day celebration information click here
Also, some of you might remember when we changed all of our maps to orange for Halloween / S.F Giants victory in October and our pink theme for Valentines Day last year. Drop us a message with your favorite colors and we will feature your theme for a week! 
(Map of Downtown San Francisco!) 
March 17, 2011

On March 25th, next Friday, we are having our first-ever open house party! Come on over to our new office and hang out with the micello team. All our welcome! 

We'll share stories, talk about location services, share some fun facts about micello and enjoy some appetizers/drinks! 

This is an open party, but we'd appreciate if you can register for it here so we can plan the headcount. Any questions? Please send a message to Heather (heather@micello.com). Hope to see you here! 

March 15, 2011

We are really excited to share that Guy Kawasaki's new book, Enchantment: The Art of Changing Hearts, Minds, and Actions has a few paragraphs about micello!

Last summer, one of our summer interns, Priya Kane, sent an email to Guy Kawasaki - a well known name in the tech industry.  Priya reached out to Mr. Kawasaki, informing him of the micello mobile application, and asked for his feedback. Mr. Kawasaki was very impressed with the format and content of the message that he used it as an example in Enchantment!

Guy Kawasaki is known as a Macintosh marketing guru.  For most of his life he has figured out how to get where he wants to be, making friends and big decisions along the way. Mr. Kawasaki, knows all about getting what you want.  In his new book he writes about how to get what you want from a letter or email; Priya did just this in her e-mail.  Her email, shown in full, on pages 125-126 of Enchantment, shows the perfect structure of how to reach out to a perspective audience.  

To purchase your copy of Enchantment: The Art of Changing Hearts, Minds, and Actions, visit amazon.com here

March 14, 2011