Micello Blog: Indoor Cartography

Join the Mobile-Loco conference and be part of the future of the mobile location revolution

The Mobile-Loco conference is happening in San Francisco, December 11, at Converge Labs.  Micello's CEO Ankit Agarwal will be on the panel session discussing Mapping the Great Indoors: The $2.5B Market Opportunity.  This is a hot topic that will answer many questions centered on indoor mapping and mobile location services.  Get in on the action, Tuesday at 11:30 am.
Mobile-Loco will dive into the brand, advertiser and mobile convergence in the context of the Social, Local and Mobile (SoLoMo) marketplace — exploring what this convergence means for big brands, consumers, SMBs and the mobile and location industry. Learn from real-world successes in mobile-loco advertising, location platforms and more.
Find out more about the Mobile-Loco conference, and register here

Yammer Hacktoberfest 2012 starts tomorrow!  Register now, and be part of the action.  Hacktoberfest is happening at the Yammer Headquarters in San Francisco; Micello will be on hand to answer questions about our Javascript API to help the hackers develop fun applications using indoor maps and the Yammer Platform.   Check out the Micello Hacktoberfest page for all of the details. 

Micello's Director of Customer Solutions, David Lo will be introducing Micello, and highlighting what Micello has to offer at Hacktoberfest during the welcome talks at 11 00am.  What can you do with our Indoor Map API?  The Micello Javascript SDK offers many features including map controls, map layers, interaction features, customization, data integration and browser support.  With thousands of indoor venue maps, there is something for everyone!   Visit the Micello Hacktoberfest page for more information.  

What is Hacktoberfest?  Yammer Hacktoberfest is a 27 hour competition dedicated to building innovative applications on the Yammer Platform! Yammer brings the power of social networking to your company.  Yammer is as easy to use as great consumer software like Facebook and Twitter, but is designed for company collaboration, file sharing, knowledge exchange and team efficiency.  
What’s in it for you?  
1st place prize $5,000 + Presentation at YamJam Conference
2nd place prize $1,000
Accelerator-Ready Team Spot in the Alchemist Accelerator*  
Additionally, winners of hackers choice awards for Most Creative, Most Entertaining and Most Useful will receive Xboxs.  All winners receive trophies.
This is your chance to compete with some of the best developers in the enterprise space.  Register now!


Yammer Hacktoberfest 2012 is happening in San Francisco, October 27-28th at the Yammer Headquarters. Micello will be on hand to answer questions about our Javascript API to help the hackers develop fun applications using indoor maps and the Yammer Platform. 
Yammer Hacktoberfest is a 27 hour competition dedicated to building innovative applications on the Yammer Platform! Yammer brings the power of social networking to your company.  Yammer is as easy to use as great consumer software like Facebook and Twitter, but is designed for company collaboration, file sharing, knowledge exchange and team efficiency.  
What’s in it for you?  This is your chance to compete with some of the best developers in the enterprise space. Land an exclusive spot in Alchemist Accelerator, the leading incubator for enterprise startups, win up to $5,000 in cash, present your hack at the YamJam conference, or take home an Xbox!
Register now, and be part of Yammer Hacktoberfest!  

Join Data Week and be part of the largest data-centric conference and festival in the nation! 

Data Week 2012 Conference and Festival is happening in San Francisco at the SPUR Urban Center.  Micello's CEO Ankit Agarwal will be on the panel session discussing Challenges of Building on Geo Data.  This is a hot topic that will answer many questions centered unique geo data challenges that require a diverse array of geo data providers.  Be there for the Geo Data Lab, Thursday September 27th at 12:00pm. 
As the industry’s first week-long conference and festival showcasing innovations behind the Data Revolution, DataWeek is organized by Geoff Domoracki and Jonathan Pasky, co-founders and the founders of Techweek in Chicago and the Data 2.0 Summit in San Francisco.  Dataweek 2012 will feature over 200 speakers from Google, Twitter, IBM, Cloudera, CitrusLeaf, Dun & Bradstreet, and hundreds of other data-centric companies for a 4-day conference inside a weeklong series of data events, workshops, hackathons, and hiring mixers, and meetups.
Each day of DataWeek has a different business and technology focus ranging from the Saturday and Sunday startup and developer activities to industry-specific Labs on September 24th through 27th. One pass gets you into all official events of the DataWeek Conference & Festival, register here!

The Sensewhere snapp! Launch party is happening in San Francisco, Wednesday, September 19th.  

That’s right; San Francisco is the launch city for “snapp!” the exciting new application from Sensewhere.   snapp! is an indoor/outdoor location app that helps you see where you are inside of malls, airports, concert venues and sports arenas. It has seamless integration with Facebook so you can see your friends and give them a shout-out. It’s going to revolutionize everything!
Sensewhere, the world leader in hyper local and indoor positioning solutions has partnered with Micello in order to bring customers this awesomely accurate indoor positioning application. Snapp! combines senswhere's leading indoor positioning, and Micello maps along with social activity. This allows users to see their friends updates on the indoor venue map! You can find more information on snapp! here.
Register for the launch party here

The idea behind creating Micello’s interactive map tool all started while creating our places page.  Our developers’ needed an easy way to expose the minute details of the map.  So we did just that.  The Ineractive Map Tool is designed to disclose as much information about a map as possible. Clicking anywhere on the map in the right hand pane will display information about what has been clicked in the left pane. Instantly having access to information like this can make life easier for someone using Micello's Javascript SDK.

Maybe you've heard of a 'click' event? Micello maps are always listening to the actions of the user, detecting clicks as well as zoom changes, floor changes, and navigation requests. Don't be surprised by how complex this sounds, it all happens behind the scenes and the end user isn't bothered by the details.
What if you're a developer? What if you need to know the ID of a particular store on a map, or get the X and Y coordinates of a point on the map? This is when the Interactive Map Tool is indispensable.  Another useful feature is the directory which displays a list of all the geometries on one floor of a map. The directory makes locating a “rogue geometry” much easier.
Finally, the Interactive Map Tool has a section, 'Tutorials & Help', which provides developers with some of the core concepts of working with the Micello Javascript SDK.  The information in this section not only sheds light on the organization of data within Micello maps, but also gives developers the tools to do what the Interactive Map Tool does in their own code! 
The thing that makes Micello maps truly amazing is the level of interactivity it provides to the user. Through the use of the Javascript SDK developers can experiment and influence the behavior of Micello maps to a practically unlimited extent.
Before you can access Micello’s Interactive Map tool, you’ll need to log-in.  This requires you to register with the Micello Map Network; if you haven’t registered yet, get started here!
For more information on Micello's Interactive Map Tool, visit micello.com and contact us!

Join us for an exciting evening of networking and learning about new technologies!

The Mobile Innovators Meetup is happening August 29, at PlugandPlayTechCenter in Sunnyvale, CA.  Networking begins at 7:00pm, and Ankit Agarwal will be on the panel at 7:30pm discussing industry trends, challenges, and opportunities.  
This event will feature a high powered panel to discuss industry trends, challenges, and opportunities. Our panelists, listed below, will be lead by Wade Roush, Chief Correspondent of Xconomy – San Francisco.
• Sid Bhatt, CEO of Aarki 
• Ankit Agarwal, CEO of Micello 
• Raj Lalwani, CEO of TinyView
• Chris Gottschalk, Vice President at Blumberg Capital  
Plug and Play’s Mobile Innovators meetup is dedicated to supporting the mobile community by creating a network of experienced entrepreneurs, developers, investors, and corporate partners to share ideas and best practices. The Mobile Innovators event will be a platform to showcase new technologies and network as the premiere mobile meetup in Silicon Valley. 
Don't miss it! Register for the Mobile Innovators Meetup here

Micello.com/places is a great way to view thousands of Micello maps all over the world. The Micello places page allows users and developers to view map locations, identify map types, and it takes the guess work out of finding the maps you need. What if you need to view all of our places, not on a map but in a list? Micello's Places Analysis Tool allows you to do just that. Just as the places page is a visual view map display, the Micello Places Analysis Tool is a list view- the same great maps, just a different view.   

With so many great maps in so many locations, Micello has taken the guess work out of it for developers. Now, you can access the Places Analysis page from the Micello.com homepage! If you are a registered developer, just click Developers, then select Tools- and voila, a detailed list of map data is displayed. 
The Micello Places Analysis Tool allows developers registered with Micello to search for a specific map type in a specific area. The data that is displayed from the completed search can be downloaded to a csv. file and used for that developers intended purpose.  Why is this list helpful? Let’s say you are a developer needing to know how many Micello airport maps are in California. Chances are you aren't going to have the time to search the Micello places page for each map that you need (and even if you do have the time, we don’t want you to); instead, go to the Places Analysis page and you can search by map type category, country and state, click apply, and the list of available map data appears before you can say Micello maps. 

The data shown in the list view is the same data present on the Micello Places page, only it does not display the map. If you would like to see the map, simply use the ID number displayed on the list view. For example, the first airport on the list is ID 825 - Burbank Bob Hope Airport. To see the live map, simply type micello.com/places/825 into your browser and you can view the Micello map. Don’t have time to view the maps, or take notes right away? Take the data with you. Simply click Download and you will have all the Micello Places Analysis data to take with you.  

For more information on Micello places or to use the Micello Places Analysis Tool, go to www. micello.com


Because our previous blog post Micello's Map Factory Expansion received such rave reviews, we decided to take you on a tour of our new office.  That's right, Micello has a new address!  Recently, our team in India transitioned to a new space and added some new faces.  We like to call it the "map factory", but this office is the creative epicenter for Micello maps. Welcome to our Ahmedabad office tour!
The new office is in a highrise office building that sits in an office park called Mauryansh Elanza.  As you enter the building you are greeted with a very modern lobby area.  This office is "state of the art", everything is new, modern and very efficient for our map making team.  I guess you could say Micello is "Movin on up", to the fifth floor to be exact.
The construction of the new space started as a blank canvas.  Essentially, we joined two offices in order to create one large map making space.  Yes, there was demolition!  We tore down a wall in order to open up the space, and knocked another hole in the exterior wall to install the air conditioning units.  We also built out a server room.  Toward the back of the office, we constructed a small space to house the server- now we can say we really do everything "in house".
Once the construction was complete, it was time for the fun stuff- furnishing the new space!  The Ahmedabad office is home to over 40 Micello employees consisting of Map Designers, Team Leaders, Administrative Professionals, Engineers, and we are growing quickly so, of course we need a lot of work space.  This new space features floor to ceiling windows, break room, and a friendly open work environment allowing for a great workflow set up.  
You can take the full live office tour by checking out the pictures documenting this entire process on our Facebook page.  We would like to give a special thank you to our Facebook friends; Jonethan Schalliol, Kushal Shah, Ranbijay Kumar, Sangeeta Bhatnager, Andy Pandharikar, Gary Zuber, Rucha Thaker, Alex Winston and many more who continue to support all of our progress at Micello.  Stay tuned for many more exciting updates from the indoor world!

Today, Micello celebrated our summer interns before they head back to school.  Ashwin and Rohan have spent their summer learning and experimenting at the Micello office, and today we treated them to a picnic lunch in honor of their last day (as interns) at Micello.  We always grow fond of our interns, but these summer interns have been a breath of fresh air around the office.  
Who are our summer interns?  Ashwin is entering his junior year at Monta Vista High School, and Rohan is a sophomore studying electrical engineering and computer science at UC Berkeley.  Being surrounded with such young and driven individuals is a treat.  They are so eager to learn, and their excitement is infectious.
What did they do all summer?  As summer interns, they were given an assignment- make something, create something- start to finish on your own with little to no help.  That, they did.  What did they make?  We cant say just yet but I will tell you, it is pretty awesome, and very useful. 
You can read more about internships with Micello on our Internships page.  Remember, stay tuned for the big announcement from our summer interns project!  Good luck at school Ashwin and Rohan!