Micello Blog: Indoor Cartography
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We decided earlier today that it would be a great idea to create a conference map for what is poised to be one of the biggest conferences in San Francisco this year — Oracle Open World. Now, four hours later, the map is live in the Micello Maps app and is ready to be used. We’ve been pretty happy with our map creation speed and creating the Moscone map was a good way to prove that we can make maps on-demand for high priority cases.
OOW officially started today, although the crowds and big sessions won’t happen until tomorrow (not many people want to go to a conference on a Sunday). OOW is typically a huge conference and we’re happy that we can make all of the attendees’ lives just a little bit less stressful as they make their way to the venue. Also, if you fancy a bite to eat during the conference, and want to save some time, you can check out our map of the nearby Crocker Galleria for restaurant ideas.
Micello was out at AppNation yesterday, where we won a pod via the awesome folks over at Mobile Industry Review. We met plenty of great industry people and got to check out some other really cool apps that are being developed — and there are a lot of them. The app space is evolving so quickly right now that attending these conferences from time to time is really helpful in understanding current trends.
Thanks to those of you who stopped by our booth.
There’s a lot to be excited about these days at Micello HQ. Yesterday, we released Micello Maps HD for the iPad and followed that up with pushing out 700 new maps today. InToMobile covered the iPad release here. If you have an iPad you really should take a look; the maps are very high quality and look absolutely stunning.
If there are some locations nearby that you would like to have mapped you can always email us a request at “request_a_map [at] micello.com” and we’ll be sure to take a look. If it’s feasible we’ll put it into the system and release it as soon as possible.
Just a quick update for iPhone 4 users: you can now view Micello Maps on the iPhone 4’s Retina Display. Our maps look crystal clear on the new display. No more squinting!
Micello recently partnered with its first major customer, Singapore Telecom. Using Micello’s database of mall maps in Singapore and app platform, SingTel has released Go! Shopping — an app that helps shoppers find their way around Singapore’s many (not to mention enormous) malls.
This was a big confidence booster for us– SingTel looked at a number of companies in the indoor mapping and retail space and decided to go with us. For that, we want to thank SingTel for the trust they put in us. Both of us firmly believe that we have supplied the best solution for navigating around Singapore malls. And, we did it just in time for the Great Singapore Sale — a three week mega-shopping event!
Go! Shopping is now live and compatible with the iPhone and Android devices (1.6 and above) and includes the Compass and Navigations features as well as 48 malls from around Singapore. We hope to continue providing SingTel with more locations in the months to come!
Wow! It’s hard to describe how happy we are after a sensational time at MobileBeat 2010. We are now one of six companies to have won the coveted Tesla Award (winners of the award tend to do quite well, i.e. AdMob).
We were one of twenty companies picked by VentureBeat to take part in the MobileBeat competition. These twenty were split into two categories: infrastructure and services (we were in infrastructure). We were lucky enough to meet some truly inspiring people from the mobile space and had the chance to take part in some great sessions. As with other companies in the competition we were given four minutes on stage at the conference. You can see the slides we presented here.
The San Jose Business Journal has a great writeup of some of our milestones over the last year.
Still, there are many more indoor maps to build… Time to hunker back down and get work done.
We were honored to learn that the Silicon Valley Associations of Startup Entrepreneurs picked Micello as the startup “most likely to succeed” in the mobile space at this years Launch event. Over 400 companies applied — only six won awards so we feel particularly honored.
There’s a short overview of the event at the San Jose Biz Journal. Thank you all for your continuing support as we strive to bring you the most information-rich and accurate indoor maps on the market.
We’ve just released Micello Maps v1.5 for Android. The release includes all the features and currently released maps that are available for the iPhone version. We’re supporting Android 1.6 and above so most of you Android users should be able to give it a go. Thanks for being patient and we hope you enjoy the app.
And of course, feedback and more map requests are always welcome!