Micello Blog: Indoor Cartography

Comtech Telecommunications at Internet of Things World 2016 is showing a live demo of a cloud-based indoor position calculation and solution. 

Comtech Telecommunications Corp. is a leader in technology market for designing, developing, producing and marketing innovative products, systems and services for advanced communications solutions. You might have heard about their acquisition of TeleCommunication Systems last year. 

Micello Data API (PNG) being used within Comtech Telecommunications Location Studio.A breadcrumb trail of Comtech Telecommunications's indoor tracking device on the map.

 Detailed interior map overlayed on Comtech Telecommunications's exterior map of the area around the convention center.

Comtech Telecommunications team will be presenting a use case wherein a representative equipped with the tracking device will walk over in the exhibition hall while their Hybrid Positioning Engine will do a real-time cloud based position calculation. All this will be relayed live on top of the Micello indoor map in booth # 807. The demo also includes the Micello indoor map as a zoom layer in their Asset Tracking platform.

We’re excited about the live demo, come and join us at IoT World at 2 pm today. Here’s our map to find your way to booth # 807 quick and easy. Simply search for Comtech Telecommunications and the map will show you the navigation. Hope to see you there! 



We have mapped out Santa Clara Convention Center for IOT World 2016 conference. If you are visiting the conference then our indoor map will lead you to the exact booth or area of the conference you want to be at.

Internet of Things World 2016 is the world’s largest and most comprehensive IoT event. It is an awesome opportunity to hear 350+ speakers sharing their expertise and visit booths of 200+ exhibitors and get to know 150+ start-ups. Don’t miss out on exploring endless possibilities of learning and networking at this event.

Here’s our comprehensive indoor map of the venue that will make finding your way through the convention center much easier.






We are excited to announce our integration with Pole Star, a global leader and pioneer in location based indoor positioning services. As a part of the integration, Pole Star’s partners and customers will have immediate access to thousands of Micello’s indoor maps to build their indoor location services. 

Pole Star, founded in 2002 and based in the United States and France, is the pioneer and world leader in indoor location. Pole Star’s mission is to deliver high performance and complete range of indoor location services for venue owners and mobile solution providers covering over 100 million square feet of indoor areas worldwide.

The integration between Pole Star NAO Cloud and Micello indoor maps makes it easier for the venue owners to implement and deploy indoor location services at their venues.

You can read more about the official announcement online.



We are excited to announce our integration with Sprooki, our first marketplace company based in Asia. Sprooki is Asia’s leader in mobile engagement for retailers and shopping malls. The core focus of the Micello and Sprooki partnership is to meet the rising demand for location-based mobile commerce in Asia.

Sprooki provides the most comprehensive and effective mobile engagement “toolkit” with response and conversion rates which are five-times more effective compared with other communication platforms. Micello's mapping and navigation services are integrated directly into Sprooki’s platform and client applications throughout Asia.

You can read about the official announcement online from here.



We are excited to announce our integration with SenionLab’s StepInside, a powerful indoor positioning system suite.

Shopping malls, hospitals, event venues, industrial buildings and offices can quickly integrate with this system for getting real-time analysis and statistics of crowded areas or visitors flow within a venue. StepInside is powered by our accurate indoor maps and a dedicated ‘Micello Import’ button makes it easy for our customers to integrate our map(s) into StepInside.

If you are interested in integrating with SenionLab, please contact us.

You can read about the official announcement here.




We have been busy creating a whole new experience for you to explore the great indoors with our maps. Our latest upgradation of Map Editor tool makes it easy for you to suggest edits on an indoor map of any venue you are at.

Indoor maps of several public venues especially shopping malls are quite dynamic, many shops change its location within a building or merges with the other shops. In such a scenario, our Map Editor tool allows you to make the edits on the indoor map itself and send us a request for updating the map. The tool is also called Field Collection tool as it collects an on-field data of a venue.

The all new enhanced Map Editor tool comes with a useful bunch of features, it enables you to change names and addresses of point-of-interest, merge, split, and delete objects on the map. You can also add pictures and rotate the map using this tool. One of the interesting features of this tool is ‘Annotate’, using this you can write any of your suggestions/comments in a text box and pin it wherever you wish to make the edit on the map.  To learn more about them, please check out our user guide here.


We are excited to announce our integration with MySeat, a Canada based company offering innovative solutions for optimizing workspace.

MySeat sensors help you to optimize your work spaces, tracking occupancy level and a series of ambient factors influencing directly productivity. Ideal for conference rooms and cubical spaces in corporate business offices and even tables and bar seats at restaurants. MySeat's sensors are paired with our indoor maps and data to provide space analytics and real-time occupancy maps enabling the companies to efficiently manage the workspace. 

To know more about the official announcement online, please click here.




Are you into real estate business and looking for latest technology to augment your business? If yes, then our talk along with our partner eeGeo at Virtual Reality Developers Conference - GDC  is going to address to your issue.

We are going to discuss all about leveraging Virtual Reality (VR) & 3D in real estate market. Our CEO, Ankit Agarwal is going to spill the beans on indoor maps while Bart Denny, Product & Business Development from eeGeo is going to share some invaluable insights into VR & 3D mapping.

3D modeling has been the most popular way to represent facilities in the Real Estate market since long. But the latest innovation is Mobile VR which has the potential to put 3D representations into the hands of millions. The start-ups in Real Estate can leverage through the impressive 3D visualizations of their buildings with better user experience.

So make sure you are there to catch up more about how 3D maps and augmented reality is creating waves on the present day’s real estate market and how can you explore it for your advantage in business.

Address: 995 Market Street, San Francisco, CA 94103

Date & Time: 16th March between 5:00 to 7:00 pm (PDT).

Happy mapping!



We are excited to announce our integration with SystemicsCode's AdMoln platform, an Ad- Exchange platform for delivering next-generation programmatic targeted advertisements.

With this integration, AdMoln platform will be powered by our accurate indoor maps for providing contextual and location-based intelligence to mobile advertisements. Attracting the right target audience at the right time and at the right place becomes possible with this integration as real-time deals and offers are displayed on the indoor map of a venue. This is an excellent mobile ads platform for shopping malls, retailers and airports.

You can read about the official announcement here. If you are interested in using SystemicsCode’s solution, please contact us.



Mobile World Congress is the mobile industry’s biggest annual gathering organized by GSMA. The event is held every year at the mobile world capital in Barcelona, Spain. The gathering is a gigantic one with 2100 exhibitors and 95,000+ attendees for 4 days, spread across multiple halls in two storeys.

As always, we’ve mapped out every single corner of the venue including the location of each company’s booth, meeting rooms, seating area, catering outlet, rest rooms and much more. So while you explore ‘everything mobile’ and attend the most important event for your business, our indoor map will guide you to the exact POI (Point of Interest) you wish to be at inside the venue. The map displays the easiest and shortest route from one particular point to the other making it easy for you to navigate throughout the venue.

Make your way through Fira Gran Via, Barcelona for Mobile World Congress, 2016 with our super detailed indoor map from here: