Micello Blog: Indoor Cartography

Hey Sidd, congratulations on finally tying the knot from all of us @Micello! :)

Siddharth Khasgiwala (our very own @Sidd) is a talented software engineer at Micello who loves to code, have chai (tea) and make others smile. A software engineer by training and genuinely a wonderful person who loves to spread happiness all around.

Sidd is a Socrates fan who ultimately believed in the saying, "By all means marry. If you get a good wife, you'll become happy, If you get a bad one, you will become a philosopher."

Good luck, Sidd! All the best to you and Shubhi.

PS: You don’t need to hoard food in your desk anymore. Shubhi will make sure you don’t go hungry!




We are excited to announce our integration with eeGeo which provides an impressive 3D mapping and visualization platform.

With the partnership, Micello maps can be automatically imported into the eeGeo platform and viewed seamlessly in 3D with the outdoor world. eeGeo is also integrating Micello into its developer tools and SDKs to make it simple for you to add 3D indoor maps to your mobile application. Also, try real live examples in eeGeo’s Recce proof of concept application, available on iOS and Android devices.

If you are interested in converting your indoor maps into an interactive 3D experience, please contact us.

You can read more about the official announcement here



It was that thrilling time of the year again for all the American football aficionados. While we still revel in the excitement of Super Bowl 50, we have Levi’s Stadium mapped, out of a sheer feeling of enthrallment for all football fans like us.

The Denver Broncos have nailed it at Super Bowl 50, they are the champion of National Football League for 2015 season. 

To top it all, Super Bowl 50 was a super star-studded event. Lady GaGa stunned millions of people with her version of  'The Star-Spangled Banner', considered one of the best performances ever at NFL Super Bowl. Half-time show by Beyonce, Coldplay and Bruno Mars was a huge success too and Beyonce rocked the stadium with her latest 'Formation' song and also announced her world tour at the Levi's Stadium.

Hope you all didn't miss out on any of the fun and enjoyed it to the core, just like us.

Here’s a super detailed map of the Levi's stadium for you. 





We are excited to announce our integration with indoo.rs, an Austrian company with impressive indoor positioning technology.

As part of the integration, Micello maps can now be automatically imported into the Indoo.rs tools and products. With the Indoo.rs SDK, you can easily integrate real-time indoor positioning services within your mobile app.

Indoo.rs indoor positioning is accurate and works well in shopping malls, airports, hospitals, and all kinds of other places. The Indoo.rs team is running a special promotion for Micello customers. If you are considering to deploy an indoor positioning service at your venue, please contact us to set up a trial with Indoo.rs. You can read more about the official announcement here.



We are super excited to announce that we are kickstarting the 2016 with our new website. The new website is friendlier and includes several new capabilities. Check it out! 

What’s new on micello.com? 

  • An all new homepage that makes it easy for venue owners, partners, and developers to quickly get started with us.  
  • We’ve launched several new products, including the brand new Data APIs. 
  • You can now find more information about Apple’s AVF (Apple Venue Format) Maps
  • We have a really cool new coverage view that makes it easy to find indoor maps in our portfolio. 
  • Each public map in our portfolio now has a dedicated maps page
  • The new micello.com now supports teams. Please invite your colleagues to join Micello. 
  • The new micello.com better handles private maps. You can now use your private corporate maps with all the tools on micello.com. All data is secure and access is limited to members of your team. 
  • We are excited to tell you about our customers from around the world who chose Micello as their maps partner.
  • We are launching the industry’s first ever Marketplace of integrated solutions designed for venue owners. 
  • The new developer docs provides sample code, documentation, examples, and more to help make it easy for you to add indoor maps to your website, mobile application or enterprise product. 
  • All of the tools, including our Map Embed Tool, the Interactive Map Tool, the API Status tool and more has been redesigned and simplified. 

We hope your love our new website. If you have any questions, feedback, or run into any technical challenges, please feel free to contact us at support@micello.com or reach out to your account manager. 


We have mapped out Jacob K. Javits Convention Center of New York City for NRF’s popular Annual Convention & EXPO better known as “Retail’s BIG Show”. This happens to be NRF’s 105th show and we are happy to help all the retailers and experts attending the show to find their way through the venue.

The program is vast, rich and offers something for everyone - big and small, local or global with specialized programs for all the attendees, making it essential for you to be at the right spot at the right time. We make it easy for you to surf around all the 4 storeys of the Convention Center so that you can reach at point of your interest effortlessly.

Personalize your experience of visiting the show with our highly accurate indoor map. Check it out here:

To learn more about indoor mapping, check out www.micello.com. To keep up-to-date on all the latest indoor wayfinding news, visit www.micello.com/blog.


The Micello team wishes Geometri congratulations on joining forces with Acuity Brands, Inc. This merger has led to an opening of an all new prospect in the indoor positioning services. You can read more on StreetInsider and LEDInside




The Micello Team wishes all our team members, partners, advisers, investors, customers, and friends a very happy and prosperous New Year 2016!

We are super excited about 2016. In the next few weeks, we’ll unveil our brand new website (call us if you would like a sneak preview) and will be announcing new partnerships. We will also officially announce new products and services help make it even easier to use our growing maps and data portfolio.

In the meantime, Happy New Year 2016 everyone!





CTIA 2015, America's largest and most influential mobile innovation forum, concluded last month and our friends at Micello are thrilled to have had an important part in this year’s event.

We’d like to give a quick shout out to our friends at TeleCommunication Systems for using our conference maps for demonstrations at the event. If you missed it, let us know and we’ll connect to the TCS team for more information.

Check out the super detailed map of the conference floor here:



To learn more about indoor mapping, check out www.micello.com/start. To keep up-to-date on all the latest indoor wayfinding news, visit www.micello.com/blog.



Happy Mapping!





Founder World Conference titled "Let's Think Big Again" is sure to bring out some of the most exciting discussions and talks on board about start-ups. We are super excited to be at the venue and share our exciting story on how we got started with innovative indoor mapping. We have been here for quite some time now and have built indoor maps of 25,000 venues spanning across the world in over 80 countries.


We are content partners to many Fortune 500 companies as well as new startups on the block. Meet us to know more about how we are completely turning the location industry inside out.


Our 'big thought' behind making indoor maps is to provide accurate maps of world's great indoors in a standardized format so that you can build meaningful experiences with it.


Catch up with us to know what more is bubbling under at Micelllo at Founder World-2015 on 27th - 28th October held at The Embarcadero, San Francisco. We're excited to showcase our products and preview an entirely new product. Visit our booth to get early access to the beta! Our CEO, Ankit Agarwal, will be onsite along with Micello team members.





If you would like to fix a meeting with us, please contact your account manager or email us at hello@micello.com