Micello Blog: Indoor Cartography


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The medical industry has undoubtedly played an important role in developing some of the world’s most advanced technology. Over the past two decades, it is safe to say that the entire medical industry has become reliant on technology. The Healthcare industry has become advanced in technology, offering patients top resources.


In recent years, technology has begun to make strides by enhancing the experience of visiting a hospital or health center. In an article published on MedCityNews, a new method of creating wayfinding mobile applications is explained for mobile wayfinding has become a hot trend in healthcare.

The article explains visitor experiences at health centers and how patients “desire convenient and stress free hospitals”. When you think about the last time you visited a hospital and had to find a department using only a directory map, most people will  admit that they had to ask a hospital employee for proper directions. Most hospitals are certainly outdated with facility maps and most likely do not offer any sort of wayfinding services. Visitors are definitely in need of assistance when navigating throughout a hospital and medical facilities.

Indoor maps have become popular within the healthcare industry. Over the past few years, mobile technology paired with accurate indoor maps and navigation services, allows hospitals the ability to enhance visitors experiences by offering patients the ability to navigate throughout parking lots, indoor and outdoor facilities, conveniently check in and schedule appointments and even locate staff throughout facilities.

Indoor maps are proving that they are the missing piece of technology that hospitals and healthcare centers need to truly offer a convenient and stress free experience to visitors. The truth that mobile wayfinding is time consuming and costly is false. Companies such as MobileSmith have already demonstrated how creating a wayfinding mobile application that incorporates indoor navigation services can be simple and cost friendly.  

We’ll continue to keep you posted on news from around the industry. Stay tuned for updates regarding indoor maps and the healthcare industry and make sure to check out our entire line of hospital maps on www.micello.com/m & www.micello.com/places.

Take a Peek:

Stanford Cancer Center

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Georgetown Memorial Hospital

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Palms West Hospital

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Mount Elizabeth Hospital

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Barton Memorial Hospital 


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Bellevue Hospital


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Texas Health Presbyterian Hospital


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To learn more about indoor mapping, check out www.micello.com/start. To keep up to date on all the latest indoor wayfinding news, visit www.micello.com/blog.

Happy Mapping!

Read more at: MedCityNews



Micello’s indoor mapping partner Sensewhere is making waves within the indoor positioning industry. In recent headlines; Tencent, a Chinese internet giant and creator of WeChat, China’s largest and most popular messaging service, has agreed on a strategic investment with indoor positioning startup Sensewhere. Micello and Sensewhere have been collaborating since October of 2011 and they are one of our favorite companies.

With indoor positioning continuing to grow popular, internet companies are beginning to move towards the direction of using indoor positioning to accompany and enhance online marketing and advertising. 2015 continues to prove why this is the year for indoor maps. Our friends at Sensewhere have made a big splash in the industry with their newly announced partnership with Chinese Internet Giant Tencent. Clearly they have achieved a milestone by offering their technology to the Chinese market.

Combining their technology with Tencent’s Maps means that accurate indoor positioning will now be added to both Tencent users and affiliates. Surely Sensewhere is excited about this breakthrough achievement for their services will be offered on a number of different platforms used by companies throughout the Chinese online market.

Julian Ma, Tencent’s Corporate Vice President said: “We believe that a superior, universal indoor positioning technology will deeply influence how people interact with each other, and significantly change how companies communicate with consumers and conduct commerce indoors across online and offline platforms”.

With the direction indoor positioning is headed, Julian Ma’s statement will soon be true. In a competitive online Market, companies are always in search of new technology that gives them an advantage over competition. The good news is that once something developed, everyone else takes that milestone, adding improvements and changes which also expands our industry products.

Congratulations Sensewhere, your friends at Micello are thrilled for your successful achievement and advancement within the industry.

Make sure to stay up-to-date- on all the latest indoor mapping news by visiting our Getting Started page, www.micello.com/start. To find the latest news on the entire indoor wayfinding industry, check out www.micello.com/blog.

Happy Mapping!

Read more at: TechCrunch, BusinessWire, TheStack,



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It appears indoor mapping is taking full flight in 2015. With each passing week, Micello continues to rapidly expand our database of indoor maps. Recently we’ve focused our attention to building a few of the worlds largest venues. We’re extremely proud to announce that our map factory just finished building the world’s largest indoor shopping mall map, in addition to its attractions and POI’s that show its importance for the entire indoor mapping industry.


Dubai Mall, known as the most populous city and emirate in the United Arab Emirates, appears as the Oasis in the Persian Gulf and attracts a wide range of tourists to its diverse population. It is safe to say that extravagance is surely a complement to this towering city. The mall offers visitors plenty of activities to choose from along with breathtaking scenery. However, with all the tourist flocking to its doors, what makes The Dubai Mall so extraordinary?


Unlike your traditional mall that contains no more than perhaps one to two hundred stores, The Dubai Mall offers tourists with over eight hundred and fifty stores containing thousands of the regions hottest products. It’s easy to see why the mall is called the largest mall in the world, with over 444,000 square feet. In addition to the worlds largest selection of stores, the mall also includes a number of unique attractions. A few of those attractions include the alluring water show presented at The Dubai Fountain that some say even tops the display at the Bellagio Fountains in Las Vegas. You can visit the world’s tallest skyscraper and witness a view that instantly leaves you breathless atop Burj Khalifa. If you’re afraid of heights, there is also the spectacular Dubai Aquarium and Underwater Zoo where life under the sea comes to life right before your very eyes. Even in a desert climate, those who enjoy ice skating, can lace up some skates and glide at the Dubai Ice Rink. Of course, we’re just naming a few attractions behind the mall’s doors that can create an unforgettable experience for anyone visiting, but there is so much more.  


Just like in any mall, food is always a must when attracting regular shoppers and tourists. The Dubai Mall certainly goes above and beyond at presenting guest with gourmet dining. Whether you are looking for a cafe, tasty fast food, or simply just want to indulge at a traditional Dubai restaurant, the cultural variety of food is endless.


The good news for you developers out there is that Micello offers the entire venue on its sophisticated map SDK. Not only does Micello give developers full control over the overall look and rendar of the map, but a developer also has the ability to create extensive applications with this map or any one of the thousands of maps on the API. Micello has the tools to scale any project with maps regardless of the size or quantity. Developing indoor map solutions is easier than ever before. Begin developing your application today and capture users across multiple platforms.


While the indoor mapping industry continues to rapidly grow, Micello’s map database will also continue to expand even larger. Stay tuned, as we will continue our series about the largest indoor-map venues in the world.


To learn more about indoor mapping, check out www.micello.com/start. To keep up to date on all the latest indoor wayfinding news, visit www.micello.com/blog.

Happy Mapping!





London has always played an important role in the development and design of some of the world’s greatest technologies. From the development of big data collection, to the development of new indoor wayfinding technologies, 2014 was a big year for London’s thriving technology scene.

In a recent article published on Techworld, they touched on how 2015 is poised to be an even bigger year for the growth of indoor mapping industry as a whole, with significant gains made in the retail space.

Techworld views that the rumors surrounding struggling brick-and-mortar retailers who will inevitably make the change to online-only are grossly exaggerated, however they do predict the birth of a new form of retail shopping; an interactive way to shop that combines the power of big data, product locations and beacons, with the finesse of smart-mirrors and mobile applications to create a hybrid physical-digital shopping experience.

One of the causes for a new smart-shopping technologies is the increasing demand for a personalized shopping experience that recognize the location of the users and utilizes this data to add another dimension to just browsing up and down the aisles. We’re talking mirrors that digitally try on clothes for you, apps that recognize your shopping patterns, store-personnel whose locations can be easily displayed, and even pinpointing the exact location of your favorite brand of shoes.

“We will begin to see a seamless blending of online technologies like indoor mapping and the physical equivalent of Google search for individual products and deals, becoming part of the enhanced customer experience,” writes Eric Van der Kleij.

We’ve already begun to see this kind of integration with large American retailers, such as Sears and Kmart who have already added some of the same technologies that Van der Kleij mentions. With their seamless integration with Micello indoor maps, these retailers have already begun the process of combining the ease of brick-and-mortar product browsing with a personalized mobile touch.

As we continue to see the advancements and costs lowered on indoor positioning technologies in the near future, there is no question that an even bigger influx of department and grocery store maps will follow. 2015 could be that year and we couldn’t be more thrilled to lead the indoor mapping charge!

Make sure to stay up-to-date- on all the latest indoor mapping news by visiting our Getting Started page, www.micello.com/start. To find the latest news on the entire indoor wayfinding industry, check out www.micello.com/blog.

Image: designed inconjunction wth Freepik.com

Happy Mapping!




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With the first month of 2015 already passing us by, we’re anticipating the new opportunities the rest of the year has to offer. Excitement has already been building in Japan as just last month we announced a new partnership with our friends in Japan to be the premier indoor mapping provider for Japan’s Ministry of Land, Infrastructure & Transport. As the country gears up to host the Summer Olympics in 2020, Japan is embarking on a new joint outdoor and indoor mapping project that will aim to assist lost tourist and travelers looking for various POIs around Tokyo. What is poised to become one of the largest public outdoor-indoor LBS project in Asia, the excitement is beginning to build and we couldn’t be more ecstatic to be apart of it.

Prominent television stations, TV Tokyo 5 & NHK News, featured a detailed special on this ongoing project and provided some excellent screenshots of the work so far. Check it out:



English Transcript:

A demonstration experiment of a navigation system took place in underground passageways in Tokyo. The system is designed to support tourists moving around and people evacuating at emergency by providing their accurate locations via smartphones even if the users are inside buildings or underground.

The project, envisioning the 2020 Tokyo Olympics and Paralympics, has been initiated by Ministry of Land, Infrastructure, Transport and Tourism (MLIT). On 30th, the demonstration was opened to the press in underground passageways in Marunouchi, Tokyo. While GPS functions on smartphones and portable tablets outside, the current technology fails to send signals inside buildings and underground to provide accurate location information. At the demonstration held on 30th, wireless LAN and sonic devices installed on ceilings and walls were used to pinpoint locations. During the experiment using sonic devices, a member of the experiment team slowly walked down the passageway carrying a special mobile device, which was shown on the screen as a red dot moving down the map at a slow pace.

According to the ministry, they still have some issues to clear before the launch, such as the establishment of technical method for the practical use of the system or a framework to share the map information in a digital form. Nevertheless, the system is expected to smoothly navigate tourists to their destinations in underground station shopping malls or commercial buildings and, at an emergency, show routes to nearby evacuation spots.

Japanese Transcript:








Indoor maps continue to play an increasingly important role in the basic applications and tools seen across multiple verticals. With the excitement being drummed up for retail, and emergency services in 2014, one industry that is often overlooked when it comes to indoor LBS is transportation. That is why we were pleased to be included among some of the biggest industry leaders for the Japanese government sponsored LBS project planned for 2020.

Just last week, Japan’s Ministry of Land Infrastructure & Transport (MLIT) published the full list of vendors who are working to provide precise navigation and positioning for a large-scale outdoor and indoor mapping project that will aim to assist lost travelers in some of Japan’s largest cities.

Beginning with Tokyo’s station, nearly 10 vendors are already beginning the process of building’s Japan’s premier wayfinding service on top of Micello’s detailed and accurate indoor maps. The project which has been underway since Q4 of 2014 is poised to roll out in time for the 2020 Summer Paralympics which will be hosted in Tokyo.

Partnering with companies such as, Japan Systems and Hitachi, MLIT’s LBS project will become one of the largest indoor and outdoor wayfinding systems offered free to the public.

If you’ve ever visited Marunouchi station, you’ve probably found yourself wandering around this massive intercity rail terminal looking for the right place to catch your train. This is an all too common scenario for the world traveler or daily commuter, but with highly detailed indoor maps coupled with precise indoor positioning, we hope to change that.

What better location to begin testing this pilot project than Tokyo station. With nearly 3,000 trains traveling through the station daily, Tokyo station remains the fifth busiest station in eastern Japan in terms of passenger output.

Japan continues to play a key role in the development of Micello maps. Since 2011, Micello has consistently been the indoor mapping leader for some of Japan’s largest mapping companies. With partners like Zenrin, we’ve already built one of the largest Japanese indoor mapping APIs on the planet. By working with the Japanese government and various navigation vendors, we will continue to be one step closer toward mapping every interesting building in Japan.

We’ll continue to keep you posted on this ongoing project. Stay tuned to learn about awesome new updates headed to Japan in 2020 and make sure to check out our entire line of airport and train terminal maps on www.micello.com/places.

To learn more about indoor mapping, check out www.micello.com/start. To keep up to date on all the latest indoor wayfinding news, visit www.micello.com/blog.

Happy Mapping!




Just before the new year began, The Wall Street Journal published a lengthy piece on the massive disorienting layout of the European Parliament building in Brussels. With a headline that shouted, “Disorienting layout at buildings makes politicians late, near tears; Floor 5 ½,“ we made it our mission to save these lost politicians, staff, and visitors from being adrift.

Now, we’re proud to announce that we’ve just released one of the first seat level maps of a major governmental building in Brussels.

Espace Leopold is the name of the complex that houses the European Parliament and the legislative chamber of the EU. Constructed in 1995, the complex includes a large number of parliamentary buildings, including the famous Paul-Henri Spaak building which hosts the debate chamber and president’s office. While the official legal home of the European Parliament resides in Strasbourg, France, many of the legislative activities of the EU have begun to shift to the Brussels location over the years.

Want to visit, but not a member of parliament? No problem. Espace Leopold offers thousands of free guided tours, dining and shops to over 15,000 visitors they receive daily. In fact, this place is so huge that the ground floor alone measures in at 6,000 square meters, making it the second-largest parliamentary visitor center in the world. Visitors get a chance to play diplomat for a day as they are put through a state-of-the-art role playing system in which each visitor becomes a member of parliament given the opportunity to debate and pass hypothetical legislation.

With nearly 5 million visitors annually, there was no question as to whether or not to map this place out. Feel free to explore the map and check out the fine detail that was taken to produce one of the most detailed maps we’ve ever created. In fact, notice how every single seat is shown in the parliamentary chambers. Just in case you’re curious about where certain members of parliament sit in the legislative chamber, simply click the icon and you’ll see the full drop down list. Click on any member and the SDK will automatically center on their specific seat. You could say we’ve mapped some pretty powerful chairs!

No matter what type of seat it is however, you can bet that Micello is already working to get it mapped out. We’re excited to see the kinds of use cases developers come up with to utilize our maps. We’ll continue to focus on building some of the most detailed and high quality indoor maps designed for enterprise use.

Make sure to stay up-to-date- on all the latest indoor mapping news by visiting our Getting Started page, www.micello.com/start. To find the latest news on the entire indoor wayfinding industry, check out www.micello.com/blog.

Happy Mapping!




A recent article by Kevin Dennehy on GPS World, touched on the shifting momentum to adopt indoor location based technologies that have already been taking place in large brick-and-mortar retailers during the later half of 2014. Yet, despite the increased interest in indoor location based technologies, 2015 is poised to be an even bigger year for the adoption of indoor maps at your favorite retail store.

2014 has proven to be the biggest year yet for indoor maps. With the announcement of Qualcomm’s acquisition of Micello partner CSR for $2.5 billion, many industry observers are finding that the current state of indoor-LBS is similar to where outdoor-LBS was in the early 1990s. In fact, as the gap between indoor-LBS technology and its adoption begins to converge, indoor map prototypes and testing are becoming much more common place within the retail circle as retailers search for new ways to bridge the gap between online and brick-and-mortar shopping.

Retailers such as Sears and Kmart have already released early versions of mobile indoor mapping technology powered by Micello, and many large retailers have also begun their own testing and rollouts over the last couple of months. According to Kris Kolodziej, a senior indoor-LBS advisor, beacons will continue to be the fastest growing location-proximity testing for retailers and we may even see more tests and announcements in the first quarter of 2015 if the momentum continues at its current rate.

While this is exciting news for everyone in the indoor-LBS industry, it has not always been easy to showcase the enormous low-cost advantages of indoor maps. With the ability to understand the locations of customer traffic, products and employees on a detailed store map, one of the biggest challenges that retailers are currently facing is finding the balance between consumer and internal applications.

David Hutingford, CSR’s Director of Product Line for Location believes that the big selling point for retailers is finding the right balance between advertising notifications and understanding product layouts, customer traffic etc.

“Too many irrelevant notifications while walking around the shop will result in people not wanting to run the app, and can potentially harm consumer acceptance of retail applications. The interest is already there from the retailers’ side as the benefits are somewhat obvious, but the question is what do you give back to an increasingly technology-smart consumer?”


However, as industry leaders noticed online sales cutting into the normally busy brick-and-mortar shopping season, retailers have shown huge a huge interest in the adoption of indoor maps. This early adoption also seemed to be aided by the advancements made by indoor LBS providers in their own technologies. By removing the need for additional LBS infrastructure, retailers have begun to see the hurdles removed and have become more friendly to the technology.

We’re excited to see this technology continuing to move forward and we recognize that 2015 will be a huge year not only for Micello, but for the entire indoor-LBS industry as a whole. In 2015, we’ll be moving closer to our mission of mapping every interesting building on the planet. With the introduction of Walmart black-friday maps in 2012, and Sears and Kmart maps last month, Micello continues to lead the way for a scaleable indoor map solution that puts the retailer and its developers in full control over the technology. By allowing third party plugins, countless customizations and full discretion over the functionality of the application, Micello will continue to be the premier indoor mapping solution geared for the enterprise space.

We’ve definitely have had an exciting 2014, and look forward to even bigger announcements coming in 2015!

To learn more about indoor mapping, check out www.micello.com/start. To keep up to date on all the latest indoor wayfinding news, visit www.micello.com/blog.

Happy Mapping!

Read more at: http://gpsworld.com/2014-big-move-to-retail-indoor-location-market/




Earlier this month, we highlighted the FCC’s interest in the evolving indoor positioning technology that is looking to change the way emergency personnel respond to situations indoors. Now, it appears they are getting close to releasing their decision.

GPS World recently published an article highlighting the current state of the Federal Communication Commission's ruling on new indoor location tracking rules and regulations. Those of you who have been around the outdoor location industry in the 1990s might remember when the FCC ruled that mobile carriers would have to automatically locate a user’s location outdoors, once they dialed 911.

Fast forward nearly 20 years later, and the FCC is now about to make clear ruling that would require mobile carriers to provide a user’s location indoors, according to Janice Partyka from GPS World.

Partyka predicts that in the short term the FCC is looking at indoor positioning that reflects a building’s overall interior and has the ability to show emergency personnel the locations of select users. In the long term, Partyka says the FCC will move for more detailed positioning that dives deeper into a user’s location such as the office, suite, or even seat they are located in. In addition to a user’s horizontal location, the FCC is also interested in a user’s vertical location that can prove vital in multi-leveled buildings.

For the past months, the FCC has entertained a comment period in which mobile carriers, indoor-location vendors and public safety officials battled over accuracy and monitoring rules. With the comment period now over, the FCC is now positioned (no pun intended) to hand down their ruling.

We continue to keep you up to date on the FCC’s latest ruling and of course, always continue making the detailed enterprise-grade indoor maps that the industry has grown to love.

Make sure to stay up-to-date- on all the latest indoor mapping news by visiting our Getting Started page, www.micello.com/start. To find the latest news on the entire indoor wayfinding industry, check out www.micello.com/blog.

Make sure to check out the full article at: http://gpsworld.com/industry-battles-indoor-location-rules/

Happy Mapping!



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We recently stumbled upon an article that was published in Venture Beat, which discussed the powerful positioning technology of Indoor Atlas and how their magnetic variation is driving us one step closer toward our goal of bringing indoor maps and indoor positioning, globally. As the official indoor mapping partner of Indoor Atlas, we couldn’t be more thrilled to see the excitement surrounding this Finish positioning company.

You may be asking yourself, what is indoor positioning and how do magnets come into play? Well, if you’ve ever tried using your GPS indoors, you’ll no doubt find that your position is generally way off, the moment you walk into a building. This is because the initial GPS that is plotting your location on an indoor map becomes obstructed by the interior objects, such as walls. Indoor positioning, which is the technology that is seeking to solve this conundrum, has made use of a variety of technologies to try to track a user’s location indoors. WiFi access points, echolocation (think of the computer Morgan Freeman destroyed in The Dark Knight) and now magnetic variation.

Indoor Atlas’s technology works by first figuring out the signature of the building via recognizing the unique magnetic signals that are emitted by the building’s steel girders. Recording the strength of the various signals that are picked up, Indoor Atlas is then able to provide the users with a pretty accurate location of their position with their proprietary algorithm.

While this definitely is on the cutting edge of indoor LBS technologies, magnetic variation is something that has been around since the 1970s. Based off of the navigation capabilities of deep-sea creatures, this technology was initially used by submarines in the 70s and 80s, then captured by Janne Haverinen, CEO of Indoor Atlas.

Haverinen has his first "ah-hah moment" when he discovered that the building’s materials affected the building’s magnetic field. What’s more is that this variation remains constant which makes it possible for the variation to be recorded and used to provide a precise location between the walls of the building.

Dean Takahashi from Venture Beat linked up with Indoor Atlas’ chairwoman, Inka Mero to discuss some of the big announcements that Indoor Atlas has released since raising nearly $10 million from the China’s Baidu.

Mero, commented, “The whole indoor positioning market is the Holy Grail for social, advertising, analytics, and location apps,” she said. “All the big players are looking at this space.”

We couldn’t agree more with Inka. That is why we’re helping to build out this ecosystem with fully integrated indoor maps. Of course, every great indoor-positioning SDK needs a well designed indoor map SDK to really harness the power of e-commerce and analytics. By coupling indoor positioning with our enterprise-grade indoor maps, developers can have the power to not only show you where you’re standing in the mall, airport, etc.,  but they will also be able to display the information in a well-designed and interactive format, that they control. Because of our demonstrated performance with Indoor Atlas, we’re proud of the milestones they are reaching within this space and continue to wish them future success.

Make sure to stay up-to-date- on all the latest indoor mapping news by visiting our Getting Started page, www.micello.com/start. To find the latest news on the entire indoor wayfinding industry, check out www.micello.com/blog.

Make sure to check out the full article at: http://venturebeat.com/2014/11/21/indoor-atlas-uses-magnetic-variation-to-map-the-great-indoors/

Happy Mapping!