Micello Blog: Indoor Cartography

We are super excited to announce that we are kickstarting the 2016 with our new website. The new website is friendlier and includes several new capabilities. Check it out! 

What’s new on micello.com? 

  • An all new homepage that makes it easy for venue owners, partners, and developers to quickly get started with us.  
  • We’ve launched several new products, including the brand new Data APIs. 
  • You can now find more information about Apple’s AVF (Apple Venue Format) Maps
  • We have a really cool new coverage view that makes it easy to find indoor maps in our portfolio. 
  • Each public map in our portfolio now has a dedicated maps page
  • The new micello.com now supports teams. Please invite your colleagues to join Micello. 
  • The new micello.com better handles private maps. You can now use your private corporate maps with all the tools on micello.com. All data is secure and access is limited to members of your team. 
  • We are excited to tell you about our customers from around the world who chose Micello as their maps partner.
  • We are launching the industry’s first ever Marketplace of integrated solutions designed for venue owners. 
  • The new developer docs provides sample code, documentation, examples, and more to help make it easy for you to add indoor maps to your website, mobile application or enterprise product. 
  • All of the tools, including our Map Embed Tool, the Interactive Map Tool, the API Status tool and more has been redesigned and simplified. 

We hope your love our new website. If you have any questions, feedback, or run into any technical challenges, please feel free to contact us at support@micello.com or reach out to your account manager. 


We have mapped out Jacob K. Javits Convention Center of New York City for NRF’s popular Annual Convention & EXPO better known as “Retail’s BIG Show”. This happens to be NRF’s 105th show and we are happy to help all the retailers and experts attending the show to find their way through the venue.

The program is vast, rich and offers something for everyone - big and small, local or global with specialized programs for all the attendees, making it essential for you to be at the right spot at the right time. We make it easy for you to surf around all the 4 storeys of the Convention Center so that you can reach at point of your interest effortlessly.

Personalize your experience of visiting the show with our highly accurate indoor map. Check it out here:

To learn more about indoor mapping, check out www.micello.com. To keep up-to-date on all the latest indoor wayfinding news, visit www.micello.com/blog.


The Micello team wishes Geometri congratulations on joining forces with Acuity Brands, Inc. This merger has led to an opening of an all new prospect in the indoor positioning services. You can read more on StreetInsider and LEDInside




The Micello Team wishes all our team members, partners, advisers, investors, customers, and friends a very happy and prosperous New Year 2016!

We are super excited about 2016. In the next few weeks, we’ll unveil our brand new website (call us if you would like a sneak preview) and will be announcing new partnerships. We will also officially announce new products and services help make it even easier to use our growing maps and data portfolio.

In the meantime, Happy New Year 2016 everyone!





CTIA 2015, America's largest and most influential mobile innovation forum, concluded last month and our friends at Micello are thrilled to have had an important part in this year’s event.

We’d like to give a quick shout out to our friends at TeleCommunication Systems for using our conference maps for demonstrations at the event. If you missed it, let us know and we’ll connect to the TCS team for more information.

Check out the super detailed map of the conference floor here:



To learn more about indoor mapping, check out www.micello.com/start. To keep up-to-date on all the latest indoor wayfinding news, visit www.micello.com/blog.



Happy Mapping!





Founder World Conference titled "Let's Think Big Again" is sure to bring out some of the most exciting discussions and talks on board about start-ups. We are super excited to be at the venue and share our exciting story on how we got started with innovative indoor mapping. We have been here for quite some time now and have built indoor maps of 25,000 venues spanning across the world in over 80 countries.


We are content partners to many Fortune 500 companies as well as new startups on the block. Meet us to know more about how we are completely turning the location industry inside out.


Our 'big thought' behind making indoor maps is to provide accurate maps of world's great indoors in a standardized format so that you can build meaningful experiences with it.


Catch up with us to know what more is bubbling under at Micelllo at Founder World-2015 on 27th - 28th October held at The Embarcadero, San Francisco. We're excited to showcase our products and preview an entirely new product. Visit our booth to get early access to the beta! Our CEO, Ankit Agarwal, will be onsite along with Micello team members.





If you would like to fix a meeting with us, please contact your account manager or email us at hello@micello.com  



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The medical industry has undoubtedly played an important role in developing some of the world’s most advanced technology. Over the past two decades, it is safe to say that the entire medical industry has become reliant on technology. The Healthcare industry has become advanced in technology, offering patients top resources.


In recent years, technology has begun to make strides by enhancing the experience of visiting a hospital or health center. In an article published on MedCityNews, a new method of creating wayfinding mobile applications is explained for mobile wayfinding has become a hot trend in healthcare.

The article explains visitor experiences at health centers and how patients “desire convenient and stress free hospitals”. When you think about the last time you visited a hospital and had to find a department using only a directory map, most people will  admit that they had to ask a hospital employee for proper directions. Most hospitals are certainly outdated with facility maps and most likely do not offer any sort of wayfinding services. Visitors are definitely in need of assistance when navigating throughout a hospital and medical facilities.

Indoor maps have become popular within the healthcare industry. Over the past few years, mobile technology paired with accurate indoor maps and navigation services, allows hospitals the ability to enhance visitors experiences by offering patients the ability to navigate throughout parking lots, indoor and outdoor facilities, conveniently check in and schedule appointments and even locate staff throughout facilities.

Indoor maps are proving that they are the missing piece of technology that hospitals and healthcare centers need to truly offer a convenient and stress free experience to visitors. The truth that mobile wayfinding is time consuming and costly is false. Companies such as MobileSmith have already demonstrated how creating a wayfinding mobile application that incorporates indoor navigation services can be simple and cost friendly.  

We’ll continue to keep you posted on news from around the industry. Stay tuned for updates regarding indoor maps and the healthcare industry and make sure to check out our entire line of hospital maps on www.micello.com/m & www.micello.com/places.

Take a Peek:

Stanford Cancer Center

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Georgetown Memorial Hospital

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Palms West Hospital

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Mount Elizabeth Hospital

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Barton Memorial Hospital 


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Bellevue Hospital


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Texas Health Presbyterian Hospital


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To learn more about indoor mapping, check out www.micello.com/start. To keep up to date on all the latest indoor wayfinding news, visit www.micello.com/blog.

Happy Mapping!

Read more at: MedCityNews



Micello’s indoor mapping partner Sensewhere is making waves within the indoor positioning industry. In recent headlines; Tencent, a Chinese internet giant and creator of WeChat, China’s largest and most popular messaging service, has agreed on a strategic investment with indoor positioning startup Sensewhere. Micello and Sensewhere have been collaborating since October of 2011 and they are one of our favorite companies.

With indoor positioning continuing to grow popular, internet companies are beginning to move towards the direction of using indoor positioning to accompany and enhance online marketing and advertising. 2015 continues to prove why this is the year for indoor maps. Our friends at Sensewhere have made a big splash in the industry with their newly announced partnership with Chinese Internet Giant Tencent. Clearly they have achieved a milestone by offering their technology to the Chinese market.

Combining their technology with Tencent’s Maps means that accurate indoor positioning will now be added to both Tencent users and affiliates. Surely Sensewhere is excited about this breakthrough achievement for their services will be offered on a number of different platforms used by companies throughout the Chinese online market.

Julian Ma, Tencent’s Corporate Vice President said: “We believe that a superior, universal indoor positioning technology will deeply influence how people interact with each other, and significantly change how companies communicate with consumers and conduct commerce indoors across online and offline platforms”.

With the direction indoor positioning is headed, Julian Ma’s statement will soon be true. In a competitive online Market, companies are always in search of new technology that gives them an advantage over competition. The good news is that once something developed, everyone else takes that milestone, adding improvements and changes which also expands our industry products.

Congratulations Sensewhere, your friends at Micello are thrilled for your successful achievement and advancement within the industry.

Make sure to stay up-to-date- on all the latest indoor mapping news by visiting our Getting Started page, www.micello.com/start. To find the latest news on the entire indoor wayfinding industry, check out www.micello.com/blog.

Happy Mapping!

Read more at: TechCrunch, BusinessWire, TheStack,



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It appears indoor mapping is taking full flight in 2015. With each passing week, Micello continues to rapidly expand our database of indoor maps. Recently we’ve focused our attention to building a few of the worlds largest venues. We’re extremely proud to announce that our map factory just finished building the world’s largest indoor shopping mall map, in addition to its attractions and POI’s that show its importance for the entire indoor mapping industry.


Dubai Mall, known as the most populous city and emirate in the United Arab Emirates, appears as the Oasis in the Persian Gulf and attracts a wide range of tourists to its diverse population. It is safe to say that extravagance is surely a complement to this towering city. The mall offers visitors plenty of activities to choose from along with breathtaking scenery. However, with all the tourist flocking to its doors, what makes The Dubai Mall so extraordinary?


Unlike your traditional mall that contains no more than perhaps one to two hundred stores, The Dubai Mall offers tourists with over eight hundred and fifty stores containing thousands of the regions hottest products. It’s easy to see why the mall is called the largest mall in the world, with over 444,000 square feet. In addition to the worlds largest selection of stores, the mall also includes a number of unique attractions. A few of those attractions include the alluring water show presented at The Dubai Fountain that some say even tops the display at the Bellagio Fountains in Las Vegas. You can visit the world’s tallest skyscraper and witness a view that instantly leaves you breathless atop Burj Khalifa. If you’re afraid of heights, there is also the spectacular Dubai Aquarium and Underwater Zoo where life under the sea comes to life right before your very eyes. Even in a desert climate, those who enjoy ice skating, can lace up some skates and glide at the Dubai Ice Rink. Of course, we’re just naming a few attractions behind the mall’s doors that can create an unforgettable experience for anyone visiting, but there is so much more.  


Just like in any mall, food is always a must when attracting regular shoppers and tourists. The Dubai Mall certainly goes above and beyond at presenting guest with gourmet dining. Whether you are looking for a cafe, tasty fast food, or simply just want to indulge at a traditional Dubai restaurant, the cultural variety of food is endless.


The good news for you developers out there is that Micello offers the entire venue on its sophisticated map SDK. Not only does Micello give developers full control over the overall look and rendar of the map, but a developer also has the ability to create extensive applications with this map or any one of the thousands of maps on the API. Micello has the tools to scale any project with maps regardless of the size or quantity. Developing indoor map solutions is easier than ever before. Begin developing your application today and capture users across multiple platforms.


While the indoor mapping industry continues to rapidly grow, Micello’s map database will also continue to expand even larger. Stay tuned, as we will continue our series about the largest indoor-map venues in the world.


To learn more about indoor mapping, check out www.micello.com/start. To keep up to date on all the latest indoor wayfinding news, visit www.micello.com/blog.

Happy Mapping!





London has always played an important role in the development and design of some of the world’s greatest technologies. From the development of big data collection, to the development of new indoor wayfinding technologies, 2014 was a big year for London’s thriving technology scene.

In a recent article published on Techworld, they touched on how 2015 is poised to be an even bigger year for the growth of indoor mapping industry as a whole, with significant gains made in the retail space.

Techworld views that the rumors surrounding struggling brick-and-mortar retailers who will inevitably make the change to online-only are grossly exaggerated, however they do predict the birth of a new form of retail shopping; an interactive way to shop that combines the power of big data, product locations and beacons, with the finesse of smart-mirrors and mobile applications to create a hybrid physical-digital shopping experience.

One of the causes for a new smart-shopping technologies is the increasing demand for a personalized shopping experience that recognize the location of the users and utilizes this data to add another dimension to just browsing up and down the aisles. We’re talking mirrors that digitally try on clothes for you, apps that recognize your shopping patterns, store-personnel whose locations can be easily displayed, and even pinpointing the exact location of your favorite brand of shoes.

“We will begin to see a seamless blending of online technologies like indoor mapping and the physical equivalent of Google search for individual products and deals, becoming part of the enhanced customer experience,” writes Eric Van der Kleij.

We’ve already begun to see this kind of integration with large American retailers, such as Sears and Kmart who have already added some of the same technologies that Van der Kleij mentions. With their seamless integration with Micello indoor maps, these retailers have already begun the process of combining the ease of brick-and-mortar product browsing with a personalized mobile touch.

As we continue to see the advancements and costs lowered on indoor positioning technologies in the near future, there is no question that an even bigger influx of department and grocery store maps will follow. 2015 could be that year and we couldn’t be more thrilled to lead the indoor mapping charge!

Make sure to stay up-to-date- on all the latest indoor mapping news by visiting our Getting Started page, www.micello.com/start. To find the latest news on the entire indoor wayfinding industry, check out www.micello.com/blog.

Image: designed inconjunction wth Freepik.com

Happy Mapping!