Micello Blog: Indoor Cartography
Stay in touch with Micello by following our blog as we cover a wide range of cartography and company topics.
Last week, we updated micello.com with a fresh new look. We've changed things up, added some new tools and of course we've added more indoor venue maps. This new design offers a one stop shop for users and developers. From the new homepage you see the latest news, find your favorite maps, find our blog, and contact us. Everything you need is one click away.
We're excited to announce that there are now over 5,000 indoor venue maps available in our Map Network. What started with an experiment of mapping out a few locations in our neighborhood in the Bay Area (California) has grown to include thousands of locations in the United States, Canada, United Kingdom, Australia, Japan and Singapore.
King of Prussia Mall, King of Prussia, PA
The LocNav USA team recently published an interview with leading experts from Skyhook (Kipp Jones, Chief Architect), Ekahau (Arttu Huhtiniemi, Vice President, Product Management), Sony Ericsson (Magnus Persson, Specialist - Location Based Services Technology), OGC (Raj Singh, Director Interoperability Programs) and Sprint (Phyllis Reuther, Manager, Advanced Technology Research Lab: Mobile Analytics Group). The conference is taking place in San Jose on Oct 18-19.
- Kipp Jones, Chief Architect, Skyhook Wireless
- Phyllis Reuther, Manager, Advanced Technology Research Lab: Mobile Analytics Group, Sprint
- Magnus Persson, Specialist - Location Based Services Technology, Sony Ericsson
- Raj Singh, Director Interoperability Programs, OGC
- Arttu Huhtiniemi, Vice President, Product Management, Ekahau
Last week, Thomas Husson at Forrester released a report titled “Mobile Location Becomes Invisible”. The report talks about how companies like eBay and Groupon are using location technologies, like maps, local data and positioning.
We’re excited to share that the report includes information about micello and our indoor maps, going as far as saying “Indoor Location and Mapping Will Be a Game Changer”. Also, Forrester reports that amongst developers, maps are by far the most popular APIs (even more than social networking or search APIs)! Location is no longer a service, like maps and navigation, but an enabler of new products and experiences.
Just a few months ago, micello released the first ever set of indoor map APIs to help catalyze new experiences. Earlier this year, Unsocial demonstrated the integration of our conference map with other services. Now more than ever the old saying stands true- location, location, location! To read more about the Forrester report click here.
In the last 12 months, a number of mapping companies have assisted in disaster relief efforts in various crises. Right after the Japanese earthquake and tsunami, DigitalGlobe, a leader in providing aerial imagery, positioned their satellites to get the latest aerial views to support relief efforts. Google worked closely with GeoEye to document the devastation after the earthquake in Port-au-Prince, Haiti. Imagine if all of the relief workers were equipped with indoor maps of the areas in need of aid. We’ve started thinking along these lines, especially after President Obama’s 2011 State of the Union, where he said “it's about a firefighter who can download the design of a burning building onto a handheld device."
Two weeks ago, we were stunned to hear of a possible gunman on campus at Virginia Tech. As the site of the nations deadliest campus shooting in 2007,Virginia Tech is all to familiar with being unprepared for an emergency.
It just so happened, the very day before the emergency, Virginia Tech performed their emergency-preparedness exercises using mock victims, rescue teams and crowds of bystanders. The exercise centered around the idea that an explosion had taken down the campus infrastructure- resulting in loss of power, communications and of course injuries. The purpose of the exercise is to create the sense of urgency that accompanies an actual emergency.
That real emergency happened the very next day. Summer camp attendees reported a gunman on campus. The university responded quickly- remembering the 2007 incident and the extreme measures that had been taken to prevent it from happening again. Over 48,000 students and personnel received text alerts and emails, and campus was locked down for nearly six hours. No gunman was found however and Virginia Tech was very prepared for this situation.
Imagine if every emergency responder, student and campus personnel were able to view maps of every building on campus from their mobile device; imagine how improved that would make the emergency-preparedness of this university.
In the future as we grow our maps collection, we hope to be able to help in such emergency situations. If there is a map you think we should map out sooner, please send it our on way via comments or here.
Location is EVERYWHERE, and tomorrow its at the Wireless Communications Alliance, Location Based Services event, Locationpalooza!
Moderating the event will be Nokia’s Mark Kleinmaier. Mr. Kleinmaier is part of the Business Development, LBS team at Nokia. He has a strong background in technology, business development and corporate strategy.
Guest speakers include:
-- Bryan Trussel, CEO & Co-Founder, Glympse- a mobile service that allows GPS-enabled mobile phone users to share their location via a Web-based map for a pre-set period of time with anyone they choose.
-- Dave Elchoness, CEO & Co-Founder, Tagwhat- a world of originally produced and curated videos, photos, and audio to enjoy against the backdrop of your real life.
-- Nick Bicanic, CEO & Co-Founder, EchoEcho- echoecho- an easy way to ask and answer the question "Where are you?" With a few simple clicks. You can find your friends anywhere in the world.
-- Bart McCormick, VP of Business Development, Poynt- a free local search application for iphone, Blackberry, and Android.
-- Richard MacKinnon, CEO, ChimpIt- a"You Are Here" notebook application providing accurate nearby search results.
-- Lawrence Coburn, CEO & Co-Founder, HYVE by DoubleDutch- an application designed to improve worker productivity and make it easier to collaborate across multiple lines of business.
-- Liz Rice, Vice President, Thrutu- an application that lets you share all kinds of information and media while you’re on a call, at the touch of a button, and without disrupting the conversation.
-- Ankit Agarwal, CEO, Micello- mapping the great indoors! A location based services application focused on indoor mapping.
-- Sunit Lohtia, CEO, GeoQpons by XYMOB- a mobile coupon application that empowers consumers to save significant dollars at their favorite local and national retailers.
For more information on WCA LBS SIG Locationpalooza! click here.
Indoor mapping makes it television debut on Fringe, the FOX hit series. In the latest episode, a bomb has gone off in a crowded theatre. The emergency teams are on site and its chaos. Luckily, Fringe’s Agent Farnsworth uses an indoor map of the theatre on her mobile phone to navigate her way through the destruction.
President Obama proposed a similar idea in his State of the Union address earlier this year. The President said "...it's about a firefighter who can download the design of a burning building on to a handheld device." Thats micello!
The idea of using indoor maps is catching on and micello is leading the way. This might have happened in Hollywood, but tens of thousands of people around the world are already exploring their world with indoor maps. Check out the Micello Indoor Maps application on iOS, Android, as well as on the web!