Micello Blog: Indoor Cartography


The first half of 2014 has been very exciting for Micello so far! We’ve made some awesome new friends, but we are especially excited about our partnership with navigation leader TomTom ®.


On March 5th, TomTom announced a strategic partnership with worldwide indoor mapping leader, Micello, extending its range of mapping products to include indoor venues.



The indoor mapping functionality means that step-by-step guidance can be integrated into daily life for a wide variety of venues, including shopping malls, airports and retail stores. By partnering with Micello our customers can now develop smarter apps and locations-based services helping users navigate with ease in and out of the car.


Charles  Cautley

Managing Director, TomTom Maps



We definitely agree with Charles on this one! In fact, we think TomTom’s customers will now have the upper hand now that their navigation doesn’t have to end once someone parks their car.



“We’re excited to be partnering with TomTom, the global leader in navigation. Our agreement means that TomTom’s business customers can use our indoor venue maps and incorporate the content into their automotive, online, or mobile solutions.”


Ankit Agarwal

CEO & Founder,  Micello



We’re definitely looking forward to seeing all the cool ways TomTom customers integrate indoor maps. It’s a terrific thing when an outdoor and indoor mapping company can come together, and we couldn’t be more thrilled to be a part of it! Interested in learning about Micello's partnership with Westfield Malls? Make sure to check out the latest indoor mapping news and Micello announcements at: www.micello.com/blog


Happy Mapping!



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Well, it’s not exactly Batman, but we are still learning about new research coming out of Berkeley which shows that a phone’s speaker and microphone could potentially be used to navigate a building using echolocation technology.

For those of you Batman lovers (spoiler alert), echolocation was the technology that Bruce Wayne used to pinpoint the Joker’s location in Gotham City during the second movie in the Dark Knight series.

OK sure, the new research is definitely not the high powered software of Wayne Enterprises, but it’s actually quite similar. Researchers emit a certain sound frequency for a specific duration which allows them to listen to the sounds reflecting off walls, furniture, humans, and other objects. The breakthrough in their research comes from the specialized algorithm that is able to filter out noise and confusing data. Using the algorithm, researchers were able to echomap the location and distinguish different UC Berkeley rooms with 97.8% accuracy.


In case you're wondering, real bats have a similar filtering process through their physiology with their ear and auditory brain structures which are specifically tuned to amplify returning echoes over other confusing noise.



This is pretty cool stuff and while it may take some time before it would be ready to go to market, we already can’t wait to see it in action. Now if only someone can get ahold of Bruce Wayne and tell him how easy it would be to integrate his IPS onto our maps!



Make sure to check out the full article by Graham Templeton on ExtremeTech to learn more: http://www.extremetech.com/extreme/187116 new-indoor-positioning-system-lets-you-do-batman-like-echolocation-on-your-phone & www.micello.com/start to learn about indoor maps.


Happy Mapping!


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Over the last year we’ve been working to take our map coverage worldwide. Next Stop…..Russia! We’re excited to begin offering an assortment of Russian indoor maps that developers can begin using today on the Micello platform. From Moscow to Kazan we’re constantly releasing new Russian maps that is going to blow your socks off! Here is the list of our top 10 Russian shopping malls:


1. Mega Mall Khimki

микрорайон номер 8, Химки, Russia

Square Meters: 174,000


2. Golden Babylon @ Prospect Mira

211 Mira Prospect, 129226 Moscow, Russia

Square Meters: 170,000


3. Mega Mall Dybenko

12-й км Мурманского шоссе, Всеволожский район, Ленинградская область, Russia

Square Meters: 158,400


4. Mega Mall Belaya Dacha

1-й Покровский пр., 5, Котельники, Moskovskaya oblast, Russia

Square Meters: 131,300


5. Mega Mall Omsk

бул. Архитекторов, 35, Омск, Russia, 644000

Square Meters: 130,000


6. Mega Yekaterinburg

8TH Marta Street, C.C. Ekaterinburg Greenwich, Ekaterinburg, Sverdlovsk, Russia

Square Meters: 118,500


7. Mega Kazan

prospekt Pobedy, 141, Kazan, Republic of Tatarstan, Russia

Square Meters: 115,000


8. Afimall City

Пресненская наб., 2, Moscow, Russia

Square Meters: 114,200


9. Mega Mall Parnass

просп. Энгельса, St Petersburg, Russia, 188660

Square Meters: 103,300


10. Mega Mall Novosibirsk

ул.Ватутина, 107, Новосибирск, Russia

Square Meters: 103,000


We’re excited to see the love for indoor maps spreading globally so we’ll be checking in on tons of different places around the world and bringing you maps of all the interesting places we find. If you’d like to use any one of our thousands of indoor maps in your application, simply visit www.micello.com/start to learn more!

Happy Mapping!




The only thing that gets our map factory more excited than making a map is making it twice; That’s why this week we’re releasing our updated map of the newly renovated San Jose McEnery Convention Center.

In Summer 2011 the building was newly renovated and expanded to include an additional 125,000 square feet. The center now offers over 142,000 square feet of meeting space. We also should add that the new section looks really great up close! So this was a no-brainer; we had to map this place.

tablet San Jose Convention Center.png


McEnery Convention Center has also been home to plenty of historical events which makes it extra special! Everything from car shows to presidential campaign events have all made their way to McEnery at some point in time, so we like to think it’s a pretty cool place!




Located just 4 miles from the San Jose Norman Mineta International Airport, McEnery Convention Center is a great place for all Silicon Valley announcements, showrooms, events and other gatherings.


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We love making conference maps because we understand the importance of having all your conference info contextualized on a map. If you’re interested in having Micello build a custom conference map just like McEnery Convention Center, visit: www.micello.com/maprequest. Also make sure to check out this map on our API: www.micello.com/m/922.   


Happy Mapping!




Last time we showed you how to add custom fonts onto the map to give it flair and pizazz, but this time we want to show you a feature that would really make your maps pop. Yep, I’m talking logos people!


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Image Source:http://www.henriairportplaza.ro/


In the past year we’ve gotten a few requests from developers asking if they can use a store logo rather than the traditional text. With the flexibility and ease of Micello’s SDK, adding a logo to an object is simple. I should note that we’ve refrained from inserting logos on to our map due to legal restrictions, but for those of you who do have permission to use various logos, here’s how its done.

In this post we’ll focus on one popular way to add a logo to an object through a map inlay. A map inlay is a temporary way of applying a custom style for a geometry. The new style will only be applied to the geometry which is indicated by id.

Just like other customizations, make sure to fully load the map before assigning inlays. Initialize the map and setup a mapChanged override to detect the map load.

micello.maps.init ("41d61529-0d80-41dc-b436-d138ef837305", mapInit);
var mapControl;
var mapDataObject;
function  mapInit() {
   mapControl =  new micello.maps.MapControl('mapElement');
   mapDataObject = mapControl.getMapData();
   mapDataObject.mapChanged = onMapChanged;
function onMapChanged (e) {
   if (e.comLoad) { // the map has loaded

The map will then execute the function add_one_inlay() when the map is loaded. An inlay is defined as an object and then passed to addInlay() to be added to the map. The properties that make up inlay are:

“id” - The geometry of the geometry to receive the inlay.

“t” - The theme style to be applied. These are defined in a theme file.

“anm” - Annotation group name for inlays of the same type.

Only the geometry id and the desired style are required to add the inlay, but it is recommended to assign an annotation group name so inlays can be removed.

function add_one_inlay () {
     var inlay = {"id": 6619, "t": "Search Result", "anm":"my_inlays"};
     aid = inlay.aid; // keep track of the unique annotation id for this inlay

The theme style ‘Search Result’ is used here because it’s predefined and easy to spot on a map.

Because an inlay is assigned a unique .aid property when it is added to the map, you can use this value to later remove the inlay.

Removing the inlay from the last example can be done in a single line of code:

mapDataObject.removeInlay(aid); // remove inlay by aid
mapDataObject.removeInlay("my_inlays", true); // remove inlay by anm

To find this example and much more head over to our developer’s workbench: www.micello.com/workbench

Happy Mapping!



Expremio first came to us in March 2013 looking for a way to integrate a beautiful indoor map into a consumer facing online dining + shopping experience. They wanted to develop the tool for the busiest airport in Romania, Henri Coanda International Airport. After working with their client to gather the mapping materials, Expremio sent over the airport CAD drawings to our team and we got to work!

After completing the airport map, we published the map to our API using our basic Micello theme. We matched the airport shops, matched the gate numbers, and even made sure to cross-check our map with the venue’s floor plan to clean up walkways and terminals.


henri airport 1.png


The next steps Expremio took was to ensure the data was matched correctly and begin using our Workbench examples to easily customize the objects on the map. They customized the color of the building background, customized the look of the terminal gates, and even overlayed vendor’s logos on top of the map.


henri airport 2.png

Now the map really looks slick! We especially like the customized map controls that appear in the upper left corner of the map. Their entire team did an excellent job at designing the map and we are really excited to show off their work.

We hate to brag, but we definitely have the coolest customers!

henri airport 3.png


You definitely don’t want to miss this: http://www.henriairportplaza.ro/

Also don’t forget to stop by our Workbench to check out how you can customize your own maps just like Expremio!

Happy Mapping!



Updating a map is great. Updating a map straight from your phone is awesome! That’s why we’ve been working hard to release a new tool that will allow you to send instant feedback to our map factory. Let’s explore how this works…


First, open the U-tool in your smartphone browser. Simply type www.micello.com/u/78


For this example we are using Westfield Valley Fair, which also happens to have the CID 78. To open your map in the U-tool, simply replace 78 with the CID of your map.


Immediately, you should notice a difference in the color of the map from our default blue theme. Don’t worry, it’s supposed to look like this. What we’ve done here is have the map appear blank, this way you can easily see that changes you are making as you walk along the venue


iphone slash u 1.png


Let’s go ahead and begin our walk around the mall. It looks like the first store we’ve come across is Nordstrom. I just walked by the entrance of the store and this is definitely here. I’ll go ahead and simply tap once on the store. As you can see below, the store has turned green and immediately let’s Micello know that this is store is in the correct location.


iphone slash u 2.png


But what if we noticed that Nordstrom is not here? We know that stores are moving around all the time and there is always a possibility that in between our updates a store may have secretly moved. Let’s suppose we are in the mall 2 months later and notice that there is now a Macy’s located in this space. To signal this, just double-tap on Nordstrom and you’ll see a list of possible corrections you think we should make.


iphone slash u 3.png


We’ll go ahead and select Change name to let the factory know that Nordstrom has been replaced by Macy’s. We’ll go ahead and type in the new name of the store.


iphone slash u 4.png                             iphone slash u 5.png


Viola! Macy’s has now been inserted into the old Nordstrom space and will remain highlighted blue. Once we finish updating the remaining store, we’ll go ahead and tap save to send an immediate request to our factory to update the map accordingly.


It’s that simple. No code and no hassle. That’s how we roll!


Feel free to begin using this tool to make all your map changes today and stay tuned for some awesome new features that we’re working on to make our maps look totally amazing.


Happy Mapping!  



We were very excited to hear that two of our fantastic indoor positioning partners, Movea and Trusted Positioning, both have signed definitive agreements to be acquired by the intelligent sensor solutions company, Invensense Inc.


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Movea who has built a distributed sensor hub, which they call Sensor Hub 2.0, and is able to combine various sources of a user's location through audio, image, touchscreen, WiFi, GPS etc. and provides the architecture needed for applications that use your smartphone’s indoor location.

Check out this short clip and diagram to see how Movea is able to track your location indoors:


Trusted Positioning, a Canadian company based in Calgary offers a feature rich positioning platform that integrates Micro-Electro Mechanical Systems inertial sensors, with wireless updates, such as GNSS and WiFi to track the user’s location indoors.

This move by Invensense is yet another indicator of the growing interest in indoor location based technologies. In fact, the latest industry research report which was released earlier this month suggested that more than 60 million bluetooth beacons will be in use by 2019. (http://www.gpsbusinessnews.com/More-than-60M-BLE-Beacons-to-Be-Sold-by-2019_a4937.html)

InvenSense CEO, Behrooz Abdi, was excited about the new opportunities this deal will soon bring for the entire location sensor community.


"With the addition of Movea and TPI, InvenSense achieves a significant milestone as it transitions to a leading provider of intelligent sensor Systems on Chips (SoC) for the fast growing mobile market. ‘AlwaysOn’ location and activity tracking are essential to enabling contexually-aware products and services.”

Behrooz Abdi

Chief Executive Office - InvenSense

As an indoor mapping company we could not be more thrilled to see activity from companies as large as InvenSense, Apple, Aruba Networks and all our positioning partners who see the potential billion dollar growth in the Indoor-LBS Market.

Through new hardware such as location beacons, WiFi triangulation, smart-wear and new smartphones, more and more developers are looking for the right tools to build the location intelligent applications that many companies would pay to have.

Make sure to head to our Partner’s Page to learn more about all of our development and indoor positioning partners: http://www.micello.com/partners, or if you’d like to learn how to become a partner with Micello check out the program details here: http://www.micello.com/partners/program

Happy Mapping!




We’ve got some great venue types available on our API, but we’re always looking for new venues to expand our platform. That’s why we’re beginning to get new customer requests to map out churches, mosques, temples, synagogue and any other religious buildings that our customer’s find interesting.


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Many of these venues are not your ordinary neighborhood church. Many times these are large mega churches that can seem pretty easy to get lost in, so we figured an indoor map would work wonders for their guests.


Wayfinding has been in the headlines a lot lately, but often times we see it in the news for retail, travel, and sporting events. However, there are tons of companies out there that are currently developing mobile and web solutions for religious venues. From white label solutions to custom development, we’re seeing developers jumping left and right to take on these requests.


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We’re excited to offer a solution for both the venues who already have a mobile application, and the ones who’ve yet build one. We hope you’re just excited as we are to help power the next generation of wayfinding in religious venues.


Check out these great examples of our religious venues in action:



If you have a religious building that you’d like mapped out, submit a request to our Map Request Page (www.micello.com/maprequest). We’d love to begin working on it!


Happy Mapping!




We know you are always looking for ways to add character to your map, so that’s why we now allow you to use custom fonts for any venue! There are literally thousands of fonts that people use to make their content stand out. If you’ve been frantically searching the Micello developer site looking for a way to change the default font, then stop looking! You’ve finally found it!


@font-face {
    font-family: 'spicy_rice';
    src: url('fonts/spicyrice-regular.eot?#iefix') format('embedded-opentype'),
         url('fonts/spicyrice-regular.woff') format('woff'),
         url('fonts/spicyrice-regular.ttf') format('truetype'),
         url('fonts/spicyrice-regular.svg') format('svg');
    font-weight: normal;
    font-style: normal;


We know you are always looking for ways to add character to your map, so that’s why we now allow you to use custom fonts for any venue! There are literally thousands of fonts that people use to make their content stand out. If you’ve been frantically searching the Micello developer site looking for a way to change the default font, then stop looking! You’ve finally found it!


@font-face {
    font-family: 'acme';
    src: url(data:application/x-font-woff;charset=utf-8;base64,d09GRgA...Ln5WAAA=) format('woff');
    font-weight: normal;
    font-style: normal;


We know you are always looking for ways to add character to your map, so that’s why we now allow you to use custom fonts for any venue! There are literally thousands of fonts that people use to make their content stand out. If you’ve been frantically searching the Micello developer site looking for a way to change the default font, then stop looking! You’ve finally found it!


function mapInit() {
    mapControl = new micello.maps.MapControl('mapElement');
    mapCanvas = mapControl.getMapCanvas(); // get the mapGUI object
    mapCanvas.MAP_FONT = "Acme"; // specify font(s)
    mapData = mapControl.getMapData();


And there you have it; one sweet looking feature you’ve just added to your map. Check it out:


fonts finished.png

To find this example and much more head over to our developer’s workbench: www.micello.com/workbench


Happy Mapping!