Micello Blog: Indoor Cartography

Stay in touch with Micello by following our blog as we cover a wide range of cartography and company topics.

Micello has added added a new venue category - campgrounds - as we continue our quest to provide maps of every interesting venue and location around the world. The first one to roll out of the Micello maps factory is the Billings KOA Campground in Billings, Montana, and also happens to be our favorite map of the week. Yesterday's Memorial Day marks the start of summer and the beginning of the camping season.

 

 
Micello’s maps of of KOA campground at Billing, Montana shows the location of individual camp units, swimming pool and other amenities (naturally, there are only a few, it is a campground after all). You can find your way around with the navigation and routing feature of the Micello Maps.
 
Here is some trivia about KOA, excerpted from Wikipedia. KOA was founded in 1962. Billings, Montana businessman Dave Drum got the idea to start the campgrounds while walking his property along the Yellowstone River and seeing travelers heading to the Seattle World's Fair. Drum started a lodging business and constructed a campground on his land that offered hot showers, restrooms, and a small store. Today KOA has over 475 locations in US and Canada.

Check out the map on Micello's Place Page or on your mobile browser

May 28, 2013

May is off to a quick start with some interesting stores about indoor positioning, search and indoor maps! Here's a few stores that are being passed around inside Micello.

Indoor Location Analytics Boosts Retailers’ Merchandising and Marketing Information Arsenal

April 15th 2013

The indoor location data is transitioning into news areas of retail, hospitals, airports, and others industries. The business growth is driven by new innovation in the field and with new technologies. Johathon Rosen, director of Wireless WERX explains how technology is needed to capture certain data to better inform companies on where to focus their marketing. Source 

Ten Things You Need to Know About Indoor Positioning

May 6th 2013

2.  Indoor positioning has continued to grow and attract more attention from people and many different companies. It’s also important to better explain to those who are not fully knowledgeable in understanding location based services and how it works. Here is an introduction to the top ten things to know about indoor positioning. Source

Facebook to Help Third Parties Use Location-related Data

April 3rd 2012

4. Facebook is said to have a hand in helping developers add their location based content and giving third party vendors access to Facebook.  With the new Open Graph API, new doors could be opened with new possibilities. The idea in mind is to allow better communication among individuals that happen to be attending the same event or in the same given location, letting vendors persuade the consumer to make purchases. Source

Mobile ads GPS study: How far will you drive for a deal? (infographic)

April 16th 2013

5. GPS is an important tool used to find where people will travel for given deals. A company called Telenav has recently come out with a study on how far a consumer will travel for promoted deal at given businesses. Eli Portnoy, scout advertising GM stated, “location is an extremely powerful tool for targeting mobile ads.” The more data the better informed businesses can be when planning their marketing strategy.

Source: http://venturebeat.com/2013/04/16/mobile-ads-gps-study-how-far-will-you-drive-for-a-deal-infographic/

Indoor Location Technology Heats Up: Polaris Offers Universal Location Platform

April 17th 2013

Polaris Wireless announces agreement with Philippine based company Global Telecom which will enhance the company's location based services. Its primary focus is focused towards urban and indoor environments.  With increasing developments for DAS systems, the need for accuracy becomes a demand. Source

Indoor Location Breaking Through

April 17th 2013

Having the ability to locate a given person in any given location with precise precision is something many companies are trying to accomplish. The idea of mapping underground craves and mining facilities may soon be a capability rather than having to worry about signal blocking due to barriers. Even precise positioning for emergency rescue is a priority to reduce wasted time that can be critical in an emergency situation.  Research is underway and its only a matter of time.Source

Singapore’s YFind targets the US with indoor positioning analytics service for retailers

May 6th 2013

Singapore based company YFind has launched its retail analytics application to better serve retailers. The company maps and tracks the consumers’ location within three feet using WIFI technology. This information helps retailers gain insight about where customers spend their time while in the store and what areas to focus more efforts on. The service is already live and is soon to be introduced to U.S. markets. Source

Pole Star Releases World’s First Cloud-based Indoor Location Solution for iPhone and Android, Records High Growth

April 9th 2013

Pole Star comes out with new cloud based indoor position platform. The new services are a product of 5 years of innovation, technology advancement, and field experience that has helped make the solutions unique. It’s a service that is made easy for customers to have access when it comes to uploading their indoor locations.Source

May 10, 2013

There's always something interesting going on in the location ecosystem. Check out the latest below:

Sensewhere’s indoor positioning Technology well-suitedfor location-based advertising
April 22, 2013
Sensewhere announces new solution for positioningaccuracy. Sensewhere uses Wi-Fi Technology for advertising purposes for areas with poor GPS coverage. Source
 
DARPA Develops Navigation without GPS
April 15, 2013
Many companies within the private sector have been seeking ways to pin point your location precisely within indoor facilities. The challenge still stands but what’s even more interesting is the government agency DARPA (Defense Advanced Research Project Agency) has recently come up with chip that might just make huge changes. Source

U.S Location Based Services Market
April 2, 2013
The Location based market is always growing due to the smartphone capabilities on the rise. Data shows that many LBS services in gaming and fitness have grown but Navigation applications will remain the largest seller. Source
 
Technology that worksbehind closed doors
April 1, 2013
Indoor navigation startups seek to be noticed and to get their name out. Some big companies have taken notice and partnered up or bought out some of the new up and coming companies. Source

Apple Acquires Indoor GPS Startup WiFiSLam for $20M
March 24, 2013
Apple Acquires startup to help build up its location capabilities, WiFiSlam’s plan to help Apples indoor capabilities is a top priority. WiFiSlams co-founder Joseph Huang, former Google engineer intern along with the WiFiSlam team hope to enhance personal interaction and revolutionize the
product- level retail engagement. Source

How Location-Based Services Are Transforming The Mobile Industry
March 12, 2013
Location based services are opening up new ideas for many different industries. It goes beyond consumer facing apps and is now growing in the advertisement world. Source

Get More From Mobile With Location-Based Services
March 11, 2013
Locations based social networks seemed to be confusing on what their purpose was.  It wasn’t until later that marketing experts saw the potential on using these services for marketing purposes. Source
 

April 26, 2013

Top 10 Washington Banner.png

The next stop on our mapping journey is The Evergreen State, Wahsingon. Up to the north and tucked right under Canada sits one of the coolest (and coldest) states in the Union. Home to Olympia, Seattle, Spokane, Tacoma and so many other great American cities we just couldn't resist making a quick pitstop to check out the shopping scene. Here are our picks for the Top 10 Shopping Malls in Washington

 

For other Top 10 lists and all the latest indoor mapping news make sure to check out: www.micello.com/blog

 

1. Cascade Mall
Burlington, Washington
Stores: 81

 

 

2. Westfield Southcenter mall
Seattle, Washington
Stores: 225

 

 

 

3. Super Mall
Auburn, Washington
Stores: 137

 

 

 

4. Alderwood Mall
Lynnwood, Washington
Stores: 192

 

 

 

5. Spokane Valley Mall
Spokane, Washington
Stores: 135

 

 

 

6. Totem Lake Mall
Kirkland, Washington
Stores: 45

 

 

 

7. Kitsap Mall
Silverdale, Washington
Stores: 125

 

 

 

8. South Hill Mall
Puyallup, Washington
Stores: 132

 

 

 

9. Everett Mall
Everett, Washington
Stores: 115

 

 

 

10. North Town Mall
Spokeane, Washington
Stores: 173

 

 

 

 

For other Top 10 lists and all the latest indoor mapping news make sure to check out: www.micello.com/blog

 

We’re excited to see the love for indoor maps spreading globally so we’ll be checking in on tons of different places around the world and bringing you maps of all the interesting places we find. If you’d like to use any one of our thousands of indoor maps in your application, simply visit www.micello.com/start to learn more!

 

Happy Mapping

 
April 25, 2013

The history of shopping malls in Texas go back to the 1930's in the Dallas-fortworth metroplex. The Houston area is home to numerous shopping malls and shopping centers throughout the lone star state.

Northpark Center
Dallas, Texas 
Stores: 230

North East Mall
Hurst, Texas
Stores: 118


The Galleria, Houston
Houston, Texas
Stores: 303

Grapevine Mills
Grapevine, Texas
Stores:199

The Parks at Arlington
Arlington, Texas
Stores: 197

Memorial City Mall
Houston, Texas
Stores: 139

Willowbrook Mall
Houston, Texas
Stores: 145

Deerbrook Mall
Humble, Texas
Stores: 133

The Woodlands Mall
The Woodlands, Texas
Stores: 178

The Shops at Willow Bend
Plano, Texas
Stores: 125

 

April 17, 2013

This week, over 25,000 people are gathering in New York at the National Retail Federation conference.

“It’s a mini-Davos for retail,” said Container Store Chief Executive Kip Tindell, who’s expected to be in Manhattan with seven other company executives. “It’s a pretty fertile ground to pick up some innovative ideas.”

If you are attending the show, Micello has the place mapped. Check it out below (if you cannot see the embedded map, please click here). Also, track all the social media and news on our NRF Annual 2013 Places Page

 

 

 

January 14, 2013

 

The next stop on our mapping journey is the beatuful sunshine state of Florida. Beautiful beaches, people, and shopping malls! Check out the top 10 shopping destinations in sunny Florida and with over 700 retail stores and shopping malls in that state, we couldn't think of a better place to visit.

 

For other Top 10 lists and all the latest indoor mapping news make sure to check out: www.micello.com/blog

 
1. Sawgrass Mills
Sunrise, Florida
Over 350 Stores
 
 
 
2. Aventura Mall
Aventura, Florida
Over 275 Stores
 
 
 
3. The Florida Mall
Orlando
Over 235 Stores
 
 
 
4. Orlando Prime Outlets
Orlando, Florida
Over 215 Stores
 
 
 
5. Town Center At Boca Raton
Boca Raton, Florida
Over 215 Stores
 
 
 
6. Westfield Brandon
Brandon, Florida
Over 205 Stores
 
 
 
7. Miromar Outlets
Estero, Florida
Over 195 Stores
 
 
 
8. The Mall At Wellington Green
Wellington, Flofida
Over 180 Stores
 
 
 
9. International Plaza And Bay Street
Tampa, Florida
Over 180 Stores
 
 
 
10. The Avenues
Jacksonville, Florida
Over 170 Stores
 

 

 

Make sure to keep up to date on all the latest news in indoor maps by visiting www.micello.com/blog. Find other Top 10 lists and discover great ways to integrate and customize Micello maps.

Happy Mapping!

 

January 10, 2013

Every day, we are adding new places to our maps collection. Micello.com/data_availability is an easy place to get a quick count and view into the indoor maps availability for any geography. 

The information is organized in alphabetical order by country. Map Coverage is expressed in either "Getting Started" (meaning a handful of venues), to "Medium" (meaning significant coverage in a single category like shopping malls) all the way to "High" (meaning lots and lots of maps). This page is a quick and easy way to see whether we are your neighborhood already.

Our coverage includes over 25 countries, with the United States by far being the coverage leader (naturally). Expect to see many more places coming in Japan, as well.


If you want to see all the places in 'map-view', check out micello.com/places. For additional details on each venue, check out the Places Analysis tool (requires log-in).

As always, never hesitate to let us know which venue you'd like to see covered. Simply request it online and we'll be in touch.

January 9, 2013

It's pretty hot in Australia right now and this year has been off the charts. The Atlantic Wire reported earlier today that in fact, its so hot that new colors had to be added to map of Australia to represent it. 

See that deep purple in the middle of this acne-red weather report from Down Under? That right there represents 129.2° F or 54 °C — it's a brand-new shade that the Australian bureau of meteorology was forced to add to its heat index because their country is, you know, kind of on fire. "The scale has just been increased today and I would anticipate it is because the forecast coming from the bureau's model is showing temperatures in excess of 50 degrees," David Jones, head of the bureau's climate monitoring and prediction unit, told The Sydney Morning Herald, which notes that the previous record high was 50.7°C (123°F), recorded in 1960 at Oodnadatta Airport in the southern part of Australia — right around where the new shades of hot are showing up today.

To give you an idea of just how uncomfortable this Australian heatwave really is, consider that it's just past midnight there right now ... and it's 95°F in Sydney. Doubly scary are the giant fire risks that come with the heat — risks so severe Australian officials are taking no chances and labeling the warning "catastrophic." "A 'catastrophic' warning carries the risk of significant loss of life and the destruction of many homes, according to the NSW Rural Fire Service," reports CNN.

Written by Alexander Abad-Santos (Source)

At Micello, we suggest spending more time indoors to stay cool! Check out our shopping destinations covering Melbourne, Sydney, Brisbane, and other cities in Australia and New Zealand.

January 8, 2013

The International Consumer Electronics Show (CES) opens tonight in Las Vegas with a keynote from Dr. Paul Jacobs, Qualcomm. It's looking to be an action-packed week with tons of new announcements every single day.

We've got the Las Vegas Conventon Center and the entire conference mapped and available for you! Check it out online and on your mobile phone.

Also, our Social Place Page (with Twitter, FourSquare, and Instragram integraton) will help you stay connected and up-to-date with all the announcements. Check it out here: www.micello.com/places/16702

For mobile, visit micello.com/m/16702 using your phone's browser. 

On a side note, the CES 2013 map consists of 3,140 individual booths, over 500 rooms, 20 primary entrances, over 960 walls and 778 doors. If this is your first time to CES, trust us, you will need the map. For CES veterans, we hope you don't get lost this time! :)

January 7, 2013

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