What Information Do We Collect?
When you visit our App you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and App use information collected on an aggregate basis as you and others browse our App.
1. Personal Information You Choose to Provide
Upon launching the App, we will collect your iPhone UDID (the unique identifier for your iPhone) and your location, in order for us to enable services such as providing information about Micello communities around you and saving your favorites to provide a good user experience.
Registration Information. You will provide us information about yourself, your firm or company, and your preferences when you register to be a member of www.micello.com, register for certain services, or register for email newsletters and alerts. You may also provide additional comments on how you see www.micello.com servicing your needs and interests.
Email Information. If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses.
2. App Use Information
Similar to other commercial Apps, App server logs collect information about how our App is used, including the location and time that you access our App. Information gathered through App server logs may include the date and time of visits, the location viewed, time spent at our App. This information is aggregated and analysed for providing meaningful experience to you and for business development purposes.
How Do We Use the Information That You Provide to Us?
Broadly speaking, we use personal information for purposes of administering and expanding our business activities, providing customer service and making available other products and services to our customers and prospective customers. Occasionally, we may also use the information we collect to notify you about important changes to our App, new services and special offers we think you will find valuable. You may notify us at any time if you do not wish to receive these offers by emailing us at
Sharing Information with Third Parties
In principle, we do not sell or share any personal identifiable information about you with anyone. We may enter into alliances, partnerships or other business arrangements with third parties who may be given access to personal information including your name, address, telephone number and email for the purpose of improving your Micello experience. In connection with alliances, partnerships or arrangements, we may also provide certain information to third parties if we have determined that the information will be used in a responsible manner by a responsible third party. For example, some of our partners provide services on our App, while others power offerings developed by us for your use. We also use third parties to facilitate our business. In connection with these offerings and business operations, our partners and other third parties may have access to your personal information for use in connection with business activities. As we develop our business, we may buy or sell assets or business offerings. Customer, email, and visitor information is generally one of the transferred business assets in these types of transactions. We may also transfer such information in the course of corporate divestitures, mergers, or any dissolution.
Notice of New Services and Changes
Occasionally, we may also use the information we collect to notify you about important changes to our application, new services and special offers we think you will find valuable. As our customer, you will be given the opportunity to notify us of your desire not to receive these offers by sending us an email request at
How Do We Secure Information Transmissions?
Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private information to us by email. Some of the information you may enter on our App may be transmitted securely via Secure Sockets Layer SSL, 128 bit encryption services, which are enabled by VeriSign, Inc. Pages utilizing this technology will have URLs that start with HTTPS instead of HTTP. Please contact
if you have any questions or concerns.
We may disclose your personal information if required to do so by law or subpoena or if we believe that such action is necessary to (a) conform to the law or comply with legal process served on us or Affiliated Parties; (b) protect and defend our rights and property, the App, the users of the App, and/or our Affiliated Parties; (c) act under circumstances to protect the safety of users of the App, us, or third parties.