Micello Unveils its Much Awaited “Micello Indoor Maps” Application for the iPhone & iPod Touch

Micello,Inc. a Sunnyvale, California, based startup announced today that its much awaited Micello Maps iPhone/iPod Touch application is available for free download from iTunes store.
Micello –dubbed – “Google Maps Inside a Building” attracted tremendous interest from the technology media when it announced its application at the prestigious DEMOFall’09 Conference in San Diego. Micello subsequently received the runner-up prize at AT&T’s Fast Pitch contest at CTIA in October. Micello was also awarded the top prize at San Jose Business Journal’s Emerging Technology 2009 Awards in the Mobile Category.
“We wanted to give users a product they would fall in love with – what we refer to as The Micello Experience. We got a great design team from Inedible Software to build our iPhone application while we focused on our core DNA – mapping technology and innovation. We have built an architecture that would scale not just to thousands of indoor places like shopping malls and airports, but would also allow for navigation all the way inside a department store,” said Ankit Agarwal, Founder & CEO of Micello. “Since announcing our application, we have seen a couple of companies in this space offering shopping mall application using static image files as maps. With Micello, you get a geo-coded map that is seamlessly integrated with outdoor maps,” he added.
“We have partners and application developers calling us to provide them our indoor maps for their applications”, said Prakash Narayan, CTO at Micello. “We are developing the Micello platform for our partners to access our maps and other features easily. We are really excited to be a cornerstone in this emerging ecosystem of indoor location based services”, he added.
In its current release, Micello has over 250 maps available, with more added daily. Users can suggest new places that will be prioritized first. They can also expect to see new functions and features added regularly that enrich The Micello Experience.
For more information, please visit www.micello.com or contact Anil Agarwal at 510-813-2984 begin_of_the_skype_highlighting              510-813-2984      end_of_the_skype_highlighting. You can also e-mail to info(at)micello(dot)com.