Documentation

Brand Guidelines

Usage of all logos and indoor maps available on Micello is subject to our brand guidelines mentioned below.

Micello allows partners, customers, third party developers and members to use its name, trademarks, logos, screenshots and other brand features as specified in these guidelines. By using Micello logos and trademarks, you agree to adhere to these guidelines about the terms and use requirements mentioned below. 

I. Our logo

Our logo aptly depicts our company’s motto “Mapping the Great Indoors”. It denotes a particular location at which a person is on the map. Our logos can be downloaded from here, you are requested to use our company logo while using any of our indoor maps on your website, mobile app or otherwise for any commercial and non-commercial use. However, while doing so do take care of our logo colors & size provided below. 

micello logo-scaled

Do’s:

  • The logo should only be reproduced from the master digital artwork supplied here on our website. 
  • When logo is used digitally or printed in full color the logo should only appear in the two corporate colors: White and Blue.
  • Always use the gray scale version of the logo when printing in black and white.
  • To ensure accurate color reproduction the colors for all applications should match the RGB (desktop) specifications provided here:

Micello logo colors

 

  • For legibility reasons, a minimum size at which the logo may be reproduced is recommended, the logo should never be reproduced any smaller than 50 px width/ 50px height.       
  • Correct usage of the logos against various backgrounds:

Micello logo in various backgrounds

Don'ts:

Micello logo must never be altered or recreated without the prior permission of Micello. Here are some of the important 'Don'ts' to be kept in mind while using our logo.

Donts-Micello logo

Usage Guidelines for Micello Banner, Micello Logo and M-Dot 

We have three separate versions of our logo that can be used for different purposes. Here are the instructions on when to use different versions of our logo can be used.

Micello Banner:

Micello_banner

 

Please use the Micello Banner in the documents, ad banners or wherever there is no background information about our company or our work. Micello banner gives a clear message to the readers that we are an indoor maps making company. Here are a few instances when it is necessary to use Micello banner:

  • In presentations, Micello Banner should appear on the opening and closing slides of a presentation.
  • Micello Banner should be used in print media when there is no specific details available about our business.

 

Micello Logo:

Micello_logo_blue

This is our company’s official logo and can be used for all sorts of communications may it be in print or web. This logo has to be used on all the indoor maps that are used by our partners, customers and members.

Micello Logo should only be used in slides where it is necessary to display the Micello graphics. Micello logo will be sufficient in such a case as there will be enough context about Micello as an indoor mapping company.

Micello M-Dot:

M_dot

M-Dot is an icon that can be used along with Micello banner or Micello logo. It is just an icon and therefore, can be used only in places where a previous reference to Micello as an indoor mapping company has been made. Here are a few instances where, M-Dot can be used:

  • On business cards, Micello Banner should be used on the front-facing side. The Micello Dot should be used on the back-side.
  • M-Dot to be used in the internal slides of a presentation.

Here are few samples portraying the usage of all three versions of Micello Logo on various collaterals:

Micello_ collaterals

II. Our Trademark

Micello logo is a registered trademark.

You should include this attribution, as applicable, with your other trademark and copyright notices.